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Burham Heights, Burnham
Berkshire, SL JF,
Six years experience in
Analytics – mix of marketing intelligence and Data Analysis.
This experience specifically gained in
Financial Services Industry and Telecommunication industry.
Statistical modeling experience
– Segmentation, Profiling, regression Logistic/Linear, Clustering
ANOVA and other analysis like Campaign Analysis
in the marketing environment.
Statistical tools: Three years
experience working on SAS Base and Proc SQL. Management information
reporting on Business Objects
I AM BASED IN THE
UK ON TIER GENERAL VISA WHICH IS VALID UNTIL MID.
Industry and Technical Skills
SAS Base certified with
good programming skills on Procedures & contents like SAS/BASE,
PROC SQL, PROC Reg, PROC Univariate, SAS/ODS, SAS/GRAPH, SAS REPORT
and others. Strong knowledge of SAS skills related to data management,
reports and data structures.
Pursuing CBIP Certified
Business Intelligence Professional. Cleared level – Information
Three years experience with
Business Objects and MS Access _ Management Information Reporting
Proficient in statistical
analyses – Regression Logistic/Linear, Time Series Analysis and
Market and Customer Segmentation,
Customer profiling and Renewal and Churn reports.
Industry knowledge – Financial
Services specifically Insurance – General Ins and TMT Technology
Media and Telecommunication
Good understanding of research
databases IDC, Mergerstat, LexisNexis, Bloomberg, Gartner, EIU, Factiva,
Onesource, Capital IQ, Forrester, Thomson research, Standards &
Poors, Hoovers, and others.
Exposure to other reporting
tools like Faststats.
Service, Hampshire UK
– Till date
Working as a Business
Strategy and Insight Analyst Marketing. Key responsibilities include:
Market Segmentation and
Customer Profiling specifically for Commercial Lines Insurance customers.
Working closely with the
Strategic underwriting; responsible for Sector Profitability Analysis
and identifying the growth areas.
Targeting – Working closely with the Sales and the other marketing
teams to identify the list of prospects.
reporting on SAS Base SAS ODS, generating procedures like PROC
REG, PROC TABULATE, PROC Univariate, PROC SGPLOTs and others. Indepth
understanding of Business Object XI.
Good experience with Proc
Maintaining a centralized
database to assist the different Marketing Facing Units MFUs. Good
data management concepts in SAS Merging, Handling missing values,
Reading Raw data files, handling programming errors, Accessing and Managing
data, Appending, Concatenating, and Interleaving of SAS datasets.
Market Sizing Working
with the external market data providers like DnB, BvD to analyze the
UK market data and understand market penetration of Zurich in various
segments. This includes sizing of segments.
Nov to Jan
Part of the Market
Intelligence team Strategy, Research & Innovation SR&I
Team of members aligned
by Deloitte industries; served the TMT and FSI industry practices.
Key areas of work include
a market assessment b competitive assessment c client analytics
Worked with the internal leadership on various strategy briefing documents.
Responsible for all stages of research from understanding client requirements
to presenting research results.
Competitor, sector and
market analysis: Responsible for quarterly sector reports,
company profiling and daily/weekly newsletters. Conducted market analysis,
interviews regarding specific issues in the market viz US Subprime.
Liaison with Business Development
Managers on various research projects and single point of contact for
other service lines viz. Consulting, KM and Financial Advisory Services
Project scoping, resource allocation and keeping log of time utilization
for various projects.
– Research Associate
Aug to Oct
Evalueserve is a leader
in providing a range of custom research, Analytics and Intellectual
Property and Legal Process Services to support clients around the globe.
Research Analyst – Business Research BR Unit
Worked with Evalueserve client, UK based investment bank, providing
secondary research for their quarterly/monthly equity research reports.
Offered understanding and insight into customer behaviors and market
trends and prepared research presentations.
Data Crunching: Quantitative
analysis & trend monitoring on a client and its competitors within
an industry. Analyzing an industry and following its trends.
Designed and initiated a
daily newsletter covering Asia Pacific telecom sector for the Evalueserve
Interacting with the International
clients on a regular basis for understanding their research needs.
Coordinating with the team
members for furnishing quality products.
Brainstorming on the projects
and with regular interaction solving relevant nittygritty.
Due to my wide knowledge
of the secondary research databases, I was also involved in usertraining
for new hires in the team.
Managed a team of four people
in an internal process improvement program.
Other Organizational Affiliations
Young Employment Summit Inc
NonGovernment Organization September
Worked as a “Screener”
for Business Planning Competition Team. The role involves screening
of Business Proposals Online submitted by new/blossoming organizations.
Shortlisted proposals are further forwarded to the coach for presentations.
Business Planning Competition team comprises members drawn from organizations
representing various sectors to respond to the challenge of creating
youth employment and entrepreneurship.
The Organization aims
to help young entrepreneurs establish their businesses by screening,
coaching and helping in solving and adhering to the government issues/regulations.
This project is focused on two pilot sites India and Kenya.
Certifications / Education
||Year of Passing
|CBIP Certified Business
||Core IT, Data Management, Datawarehousing
& Business Analytics
||The Datawarehousing Institute TDWI
||PURSUING – Passed first Level –
||Punjab Technical University, India
||Baba Sohan Singh School
||Baba Sohan Singh School
efforts were recognized with the Team of Quarter Award for the Hedge
Funds Opportunity Tracker, a project which I lead and guided a three
members team. Firm was able to pitch in for new business opportunities.
Deloitte: Rated in
top % of employees in yearly ratings by Deloitte, India.
Awarded the best overall performance in Investment Research IR
YES Inc. NGO: Recognized
with the applause award for the “Accelerating Youth Employment
through Newage Entrepreneurship” project.