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<pre>Array ( [var] => cut_url ) </pre> Resume for Afzal R. for Executive Manager / Biotechnology & Pharmaceuticals in Lahore, Pakistan. Search More Resumes for Executive Manager on #2NQA87ZHG

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Resume for Afzal R. for Executive Manager / Biotechnology & Pharmaceuticals in Lahore, Pakistan

Occupation: Executive Manager Industry: Biotechnology & Pharmaceuticals
Country: Pakistan City: Lahore
State: Punjab ZIP: 54000

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Afzal R.
Skype: afzaal.R.
Address: , Sher Shah Block New Garden Town Lahore, Pakistan
Mobile Pakistan: +
Career Summary
< Dynamic and result oriented professional offering years of versatile and all round experience in
pharmaceutical sales & marketing, strategic planning, new business generation, key accounts management, project
management, change management, team building, relationship management etc. in multinational as well national
< More than years of insightful experience in medical and regulatory functions particularly interacting with various govt.
departments, donor agencies & NGOs.
< Specialised experience in managing countrywide distribution network, development of systems & creating transparency
in customer management.
< Additional experience in launching food supplements in health sector as well in consumer area.
< Expertise in handling a sales & marketing team of > colleagues.
< Lateral thinker, strong believer in doing things the right way, adept at mentoring teams to surpass expectations
passionate about travelling while interacting with diverse set of people from various cultures in the process.
Current Profile
• Director Sales & Marketing Greens Neutraceuticals.
Select Responsibilities
• Leading, managing & developing Greens business in Pakistan.
• Responsible for P & L.
• Identifying future business opportunities, contacting foreign & local companies for in licensing their products.
• Responsible for developing marketing partners & supporting comarketing activities.
Professional Experience
Director Sales & Marketing Sept Aug
Select Responsibilities
• Plan and execute new marketing and sales strategy for the company offering adequate insights for gaining competitive
advantage in branded generics segment and to improve overall sales performance and system efficiencies.
• Address tactical issues faced by the sales team, rationalise the current sales force structure and strategize around sales
and marketing strengths.
• Build systems and processes in the areas of marketing and business development; prioritise system development needs
across all sales channels ensuring that resources are directed where they are most needed.
• Analyse the skills of sales personnel, perform competency maps, address all gaps in
knowledge and deploy training programs to develop technical and professional know how of
• Evaluate sales effectiveness by monitoring achievement of the P & L of products and sales vs cost ratios and develop
strategy for achieving sales targets.
Select Accomplishments
• Achieved higher sales volumes with lower manpower through a business strategy developed with a view to rationalising
field force structure.
• Coordinated development of “Customer Data Base” in synergy with Oracle for improving customer targeting &
• Developed & implemented HR development plan for sales force to improve their effectiveness and introduced the
concept of performance goals & project management in sales and marketing.
Marketing & Sales Director Jan till Jan
Select Responsibilities
• Synchronise with sales executives, consulting team and managers of three Strategic Business Units to define a specific
and measurable sales direction and lead all strategic marketing efforts.
• Responsible for planning process, market research, business development and new products across all business units of
the company.
• Encourage fresh out of the box thinking, introduce novel promotional ideas & build effective systems and processes to
ensure effective transfer of knowledge necessary to support business development.
• Lead & address all issues related to planning and execution of sales strategy across all Business Units of the company.
Select Accomplishments
• Reorganized BU Specialized Therapeutics into two functional units Neurology & Oncology leading to focused
activities on business & customers resulting in > % growth in each functional unit.
• Set up “MS Patient Welfare Trust” to create awareness about MS Multiple Sclerosis in Pakistan, train
nurses & organised collection of funds for the treatment of poor patients.
• Realized % additional orders in for Business Unit Family Planning from social
marketing organizations.
• Set up five projects in for medium to long term development of three business units.
Marketing & Sales Manager Sept to Dec
Select Responsibilities
• Analyse the strengths and weaknesses pertaining to sales and marketing and strategise on the direction most beneficial
to the organisation in terms of performance and target enhancement.
• Study in depth all regulatory norms of the industry and ensure that all regulatory matters are channelled properly &
completed within minimum time.
• Guarantee compliance of medical functions with Schering’s SOPs, Legislature & IFPMA code of conduct.
Select Accomplishments
• Successfully integrated and managed the merger of two marketing divisions in .
• Consistently achieved Sales Vs Cost Ratio from to .
• % increase in sales within the period to .
• Prepared a position paper in for General Manager on “Marketing Structure &
Beyond“, leading to setting up of two independent Business Units in in the field of
Gynecology and Dermatology. Within one year both BUs gave an impressive growth of +%
& + % respectively.
• Set up a project on “Customer Data Management”, secured data electronically leading to
better field force operations and customer management.
• Suggested Electronic Supply Change Management concept to General Manager in . Re
engineered distribution operations/processes in Pakistan leading to improvement in overall
operations plus a net annual saving of % in market distributors’ operations.
• Secured registration of four products & set up system for import of three specialized products
on “Name Patient Basis”
Divisional Manager Marketing Planning & Speciality Groups
Select Accomplishments
• % increase in diagnostics business in volume within one year due to focused field operations through successful
execution of a Joint business alliance with Toshiba Pakistan to cooffer joint sales deals for Medrad Injectors & Schering’
contrast media.
• Remarkable % compounded sales increase in Specialized Therapeutics consecutively for years.
• Competently implemented” Performance Goals” concept in Division II with the help of an external consultant facilitating
consistent support to other departments in the implementation. This became the role model for implementation of a
company wide major performance goals setting & measurement procedure.
• Prepared Position Paper on “Reorganization of Data Processing Department” & presented an
MIS model for Schering Pakistan to General Manager leading to establishment of controlling concept within
marketing function first & later on under direct supervision of GM.
Marketing Planning Manager –
• Offered competent leadership strategic marketing efforts of the department for all products in the newly developed
Product Management department.
• Set up and supervised a separate Medical & Regulatory function in marketing planning department determining statutory
compliance norms.
• Highly appreciated for increasing the contribution of strategic products from % to %.
• Realized new business avenues and opportunities thereby convincing Region II in Berlin to open new business segments
in Pakistan Diagnostics & Oncology.
• Launched new products, out of which emerged among top products‘list and organized clinical
trials for three products in Pakistan.
Product Manager –
• Identified new business opportunities and developed unique concepts and strategies for maximising market shares and
sales volumes in respective segments.
• Introduced the concept of “Key Account Management” & successfully managed big accounts contributing % of
• Overall in charge for marketing of all ho

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