Regional Sales Effectiveness Manager,
Austria, Switzerland, Holland and the Nordic Countries
Setting up and rolling out sales force
productivity, coaching competencies and product launch preparedness
initiatives with sales directors in countries in a newly formed business
Consistent scores of “Exceeds expectations”
and “Excellent” in evaluations from stakeholders.
Project Manager, Business Area UK/Ire
& Nordic countries
Driving key launch and sales & marketing
“Exceeding Expectations & targets”
in my performance appraisal = within top % performers in the Business
Sales & Marketing Development
Manager, Diabetes Denmark
Secure sales and marketing activities
will be optimized and handled centrally, to be even more effective and
customer focused. Direct reports: Event Manager and Sales & Marketing
Managed sales effectiveness improvements
key to the business performance, which in turn reached above Index
vs. target for consecutive years. Key driver of brand portfolio optimization
project with successful outcome.
Sales Manager, Diabetes Denmark
Managed sales force with direct reports.
Exceeding team sales targets for two
consecutive years. Implemented new CRM system within sales force. Successfully
launched new major product. Appraisals between exceeding and meeting
expectations and targets.
International Product Manager, International
Prepare and roll
out global launch of new product with blockbuster potential.
Approval of global positioning
and communication concept by Senior Vice President and
affiliate task force.
Conducted extensive global market research to support marketing
platform. Developed promotion
and marketing toolkit for affiliate with communications
agency. Successful launch
in a number of countries. Product life cycle management
plan approved by to Operations
Manager, Business Development OTC
Europe, UK Lived & worked in the UK
Develop shortlist of Rx to OTC switch
candidates. Identification of European licensing & acquisition candidates
and to evaluate and recommend candidates to European Senior Management.
Supported European affiliates with development & recommendation
of local acquisition & licensing opportunities.
Managed the identification and prioritisation
of a portfolio of Rx to OTC switch candidates and development and recommendation
of communication concepts for a switch project for Europe via end user
research. I lead a team of General Managers from two of the major
European affiliates to recommend on a potential acquisition. The European
Senior Management agreed to and approved my recommendation.
Nordic OTC Product Manager
I was involved in the start up of the
Nordic affiliate as a member of the management team, reporting to the
General Manager. Managed marketing joint venture with GlaxoWellcome
in the Nordic countries with focus on the leading product Zovirax®
dermatology and Zantac®.
Leading market positions for Zovirax®
and Zantac® under increased competition.
I achieved this by close cooperation
within the Nordic countries, in particular with sales
reps, management, marketing and regulatory
staff of GlaxoWellcome and advertising and media agencies.
Achieved approval by the Swedish
Dental Association as first mouthwash in Sweden
Awarded best OTC advertising
campaign for Zovirax® in Finland.
ColgatePalmolive, Denmark, Senior Product
CPC Foods, Denmark, Product Manager
positions: Business to business and
Fast Moving Consumer Good