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Track Record in Fortune Environment Building AwardWinning Teams
and Leading HighImpact Strategic Marketing Departments.
marketing awards including prestigious ExAward for achievements in:
highly creative, executive proficient in developing practical costeffective
solutions to drive new business and revenue.
Expert in developing
traditional and nontraditional marketing solutions to increase sales/revenue,
improve operating costs and enhance brands.
Strong and confident
team builder and leader with outstanding success developing and procuring
talent. Widely acclaimed for success in driving tangible results through
business development, strong brand awareness and increase visibility
& media relations.
P & L Management
and Tactical Planning
Network and Cable
Brand and Reputation
Public and Media
Communications, Silver Spring, MD
Strategic Marketing and Marketing Services
– Global Events
Manager National VOD Marketing Test
As of vicepresidents
in the Domestic Distribution and Education Division, directed the strategic
and creative execution of all integrated marketing and communications
programs developed to drive sales and revenue. As Senior Producer
of Global Events created promotions, advertising and event solutions
across corporate platforms as a key component of launching and relaunching
networks and driving viewership. Served as a primary member of a small
entrepreneurial team focused on field testing and developing the first
national trial of VOD which included all aspects of research, marketing,
technology and product development.
Created a crossplatform
consumer marketing tour aimed at driving distribution and ad sales revenue;
leveraged as a launch pad for new networks and interactive services.
In , transitioned to a “green” event resulting in over $.MM
revenue, MM media impressions and $.MM+ in unpaid media. Consumers
exceeded K; ROI over twice operating budget.
Authored the first
strategic marketing/communications plan for high definition television,
including partnership alliances, resulting in distribution goals in
excess of plan.
marketing strategies, advertising, promotional and marketing communications
plans for new broadcast launches such as Discovery HD Theater, Times,
and Hispanic Networks driving distribution above corporate goals.
Created key marketing
initiatives such as Shark Week, Beach Week, and Trading Spaces
including all associated collateral materials including pushed emails,
webbased promotion, video and advertising successfully driving affiliate
revenue and enhancing marketing field support.
Built an award winning
local advertising sales team which exceeded annual sales goals by over
%, exceeded unpaid media goals for the company and increased revenue
for affiliate partners.
show presence resulting in overall show cost savings of more than %,
while improving overall branding opportunities and business function.
Introduced first ever dual screen HD presentation; launched inbooth
green marketing tactics, showcased video projected Mylar screens and
brandspecific interactive events.
Created and built
brand definitional experiential events Washington Monument Interpretive
Center, Discovery Pavilion at Coca Cola Olympic Village which supported
corporate goals driving national brand awareness, increased network
viewership and distribution goals.
Partnered with multiple
broadcast media outlets and distributors to build marketing and technical
plans for VOD product resulting in key learning in the areas of product
positioning, marketing, and technical requirements for national launch.
Deerfield Beach FL
implemented integrated marketing strategies and tactics for the entertainment
and telecommunications industry.
Communications Fort Lauderdale, FL
Marketing and Sales
on all aspects of marketing, sales, programming, corporate communications,
new business development, and research for a multisystem cable Distribution
AND PROFESSIONAL CREDENTIALS
Southeast University, Fort Lauderdale, FL National Dean’s List
University, Miami, FL/ Indiana State University, Terre Haute, IN
Television Association NCTA; Cable & Telecommunications Advertising
& Marketing CTAM; Women in Cable WICT.
Awards; Multiple Beacon Awards; Promax Gold and Silver Awards; Gold
EX Award; Ft Lauderdale ADDY Awards. Previously featured in Who’s
Who of American Business Women.