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<pre>Array ( [var] => cut_url ) </pre> Resume for anne M. for Advertising / Marketing / PR / Broadcasting, News & Journalism in Deerfield Beach, Florida. Search More Resumes for Advertising / Marketing / PR on Resumark.com #D8RR6HY9Q
 

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Resume for anne M. for Advertising / Marketing / PR / Broadcasting, News & Journalism in Deerfield Beach, Florida




Occupation: Advertising / Marketing / PR Industry: Broadcasting, News & Journalism
Country: United States City: Deerfield Beach
State: Florida ZIP: 33441



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MARKETING COMMUNICATIONS EXECUTIVE 

      Extensive Track Record in Fortune Environment Building AwardWinning Teams and Leading HighImpact Strategic Marketing Departments. 

plus marketing awards including prestigious ExAward for achievements in:

Direct Mail

Mobile Marketing Tours

MultiMedia Campaigns

Exhibit Design

Community Outreach

Sales Support and

  Collateral 

  • Resultsproven, highly creative, executive proficient in developing practical costeffective solutions to drive new business and revenue.
  •  
  • Expert in developing traditional and nontraditional marketing solutions to increase sales/revenue, improve operating costs and enhance brands.
  •  
  • Strong and confident team builder and leader with outstanding success developing and procuring talent. Widely acclaimed for success in driving tangible results through business development, strong brand awareness and increase visibility & media relations.
  •  

    CORE COMPETENCIES

  • Marketing Communications
  • P & L Management 
  • Strategic and Tactical Planning
  • Business Analysis
  • New Business Development
  • Customer Relationship Management
  • Network and Cable Company Experience
  • Green Marketing
  • Consumer and BB Marketing
  • Brand and Reputation Marketing
  • Market Research
  • Market Segmentation/Diversity 
  • Product Launches and Positioning  
  • Public and Media Relations
  • Promotions and Events Management
  • Team Building and Leadership
  • CAREER PROGRESSION  

    Discovery Communications, Silver Spring, MD    –

    Vice President Strategic Marketing and Marketing Services

    Senior Producer – Global Events

    Project Manager National VOD Marketing Test –  

    As of vicepresidents in the Domestic Distribution and Education Division, directed the strategic and creative execution of all integrated marketing and communications programs developed to drive sales and revenue.  As Senior Producer of Global Events created promotions, advertising and event solutions across corporate platforms as a key component of launching and relaunching networks and driving viewership. Served as a primary member of a small entrepreneurial team focused on field testing and developing the first national trial of VOD which included all aspects of research, marketing, technology and product development. 

    Success Story Highlights: 

  • Created a crossplatform consumer marketing tour aimed at driving distribution and ad sales revenue; leveraged as a launch pad for new networks and interactive services.  In , transitioned to a “green” event resulting in over $.MM revenue, MM media impressions and $.MM+ in unpaid media. Consumers exceeded K; ROI over twice operating budget. 
  • Authored the first strategic marketing/communications plan for high definition television, including partnership alliances, resulting in distribution goals in excess of plan.
  • Orchestrated integrated marketing strategies, advertising, promotional and marketing communications plans for new broadcast launches such as Discovery HD Theater, Times, and Hispanic Networks driving distribution above corporate goals.
  • Created key marketing initiatives such as Shark Week, Beach Week, and Trading Spaces including all associated collateral materials including pushed emails, webbased promotion, video and advertising successfully driving affiliate revenue and enhancing marketing field support.
  • Built an award winning local advertising sales team which exceeded annual sales goals by over %, exceeded unpaid media goals for the company and increased revenue for affiliate partners. 
  • Spearheaded trade show presence resulting in overall show cost savings of more than %, while improving overall branding opportunities and business function.  Introduced first ever dual screen HD presentation; launched inbooth green marketing tactics, showcased video projected Mylar screens and brandspecific interactive events.
  • Created and built brand definitional experiential events Washington Monument Interpretive Center, Discovery Pavilion at Coca Cola Olympic Village which supported corporate goals driving national brand awareness, increased network viewership and distribution goals.
  • Partnered with multiple broadcast media outlets and distributors to build marketing and technical plans for VOD product resulting in key learning in the areas of product positioning, marketing, and technical requirements for national launch.
  • AM Consulting Deerfield Beach FL    

    Principal

    Designed and implemented integrated marketing strategies and tactics for the entertainment and telecommunications industry. 

    Selkirk Communications Fort Lauderdale, FL               

    VicePresident Marketing and Sales 

    Corporate lead on all aspects of marketing, sales, programming, corporate communications, new business development, and research for a multisystem cable Distribution Company. 
     
     
     

    EDUCATION AND PROFESSIONAL CREDENTIALS

    Education: MBA, Nova Southeast University, Fort Lauderdale, FL National Dean’s List BA, Barry University, Miami, FL/ Indiana State University, Terre Haute, IN  

    Professional Affiliation:

    National Cable Television Association NCTA; Cable & Telecommunications Advertising & Marketing CTAM; Women in Cable WICT.  

    Professional Recognition:

    Multiple CTAM Awards; Multiple Beacon Awards; Promax Gold and Silver Awards; Gold EX Award;  Ft Lauderdale ADDY Awards. Previously featured in Who’s Who of American Business Women.

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