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DALE K. J.
Alta Vista Dr. Santa Cruz, California Home: Cell: Email:
OBJECTIVE To follow my bliss* CURRENT FOCUS Anchor/Producer, KSBW TV, NBC for Monterey/Santa Cruz
Sole proprietor: solar powerrelated media company, Santa Cruz Owner & host of "Your Solar Future" radio show Owner of "Renewable Media" Fresno, CA Created and ran advertising agency for San Joaquin Valleybased "Green" business clients Supervised, wrote and produced TV and radio spots and infomercials Coordinated strategic placement advertising buys on TV, on radio, and in print Wrote press releases for clients, contacted media, and produced media events Created "$,+" major marketing plan for San Joaquin Valleybased solar company, "Unlimited Energy" which used my personally designed radio and TV ad campaign to rapidly grow its business over several years, and take a leading role in the Valley&;s solar industry Hosted, produced and sold ads for daily radio news talk show "The Dale J. Show" Creator, Executive Producer, and Host for TV series "The Greens of the San Joaquin" Director of Business Development, Fresno Downtown Stadium Surpassed sales quota of more than one million dollars in revenues in just one year&;s time Supervised and sold premium reserved seats in "The Club" Played key supervisory role in successful marketing campaign for opening of
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BROADCAST JOURNALISM EXPERIENCE Winner of the Pulitzer Prize of Broadcasting... "The Peabody Award"
Go to the Peabody Awards website to see what the judges had to say... EVENING NEWS ANCHOR NEWS KSEETV, Fresno, CA MORNING NEWS ANCHORMANAGING EDITOR Newscast ratings went from none to in years
Revealed Fresno police "coverup" connections with Fresno State University pointshaving scandal and its links to mafia activities such as drugs, weapons and stolen car operations Consistently beat all local news organizations, including newspaper, on stories about federal corruption investigation of illegal land development deals and bribery of local politicians Revealed new evidence in murder case of year old girl... identified her killer Exclusive statewide story led next day to arrest of "The Yosemite Killer" ANCHORREPORTER KGETTV , Bakersfield, CA Filed live satellite reports from L.A. Riots and Oakland Firestorm. PRODUCER KCRATV , Sacramento, CA Producer for morning and evening news Emmy nomination for halfhour documentary on Mexico Field producer in San Francisco during Loma Prieta earthquake Executive Producer of Senior PGATour golf tournament live telecast
OTHER AWARDS Winner: RTNDA Investigative Reporting Winner: APTRA Feature Reporting Winner: APTRA Reporter of the Year
San Diego State University, Political Science/History
Because of my background in Renewable Media, solar, and TV/radio/print, I am frequently called upon to host local greenrelated community events One example: The "Human powered art vehicle parade" in downtown Santa Cruz Another example: An "Amgen Tour"related festival featuring "Most Creative Redesigned Bicycles"
Thank you for reading all the way to here! If you&;re interested in reading more... you can find out why... after all of my varied experiences, I decided to go back to TV news. You&;ll connect the dots by reading this...
"Green" writing sample:
*"To follow my bliss" was inspired by the following quote: "You begin to meet people who are in the field of your bliss and they open the doors for you. I say follow your bliss and don&;t be afraid and doors will open where you didn&;t know they were going to be." Joseph Campbell