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<pre>Array ( [var] => cut_url ) </pre> Resume for Sonja C. for Salesperson / Representative / Broadcasting, News & Journalism in Saint Petersburg, Florida. Search More Resumes for Salesperson / Representative on Resumark.com #F9M2FORLK
 

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Resume for Sonja C. for Salesperson / Representative / Broadcasting, News & Journalism in Saint Petersburg, Florida




Occupation: Salesperson / Representative Industry: Broadcasting, News & Journalism
Country: United States City: Saint Petersburg
State: Florida ZIP: 33716



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SONJA C.
Cell: .. │ Trinity Lane │ St. Petersburg, FL │
Dynamic Sales and Marketing Professional with track record of driving revenue gains in diverse, highly competitive
markets. Expertise in business development, account management, client relations, consultative selling and marketing.
Built underdeveloped territory from zero to $K profitable annual revenue.
Cultivated relationships with + clients, achieving %+ retention rate in highturnover sector.
Repeatedly surpassed sales objectives by %+.
Catalyst who combines strategic insight with solid relationshipbuilding skills to heighten competitive advantage; leverages
stateoftheart sales/CRM management tools such as salesforce.com to optimize account management.
Delivered $K sales despite economic downturn; opened untapped markets, securing business in new sectors.
Captured $K revenue within
st
months, exceeding renewal sales quota %.
Solidified alliance with atrisk account; protected $K revenue stream, positioning company to win future contracts.
Ignited $K sales increase; identified and capitalized on growth opportunities with local and national organizations.
EDUCATION ▪ SALES TRAINING ▪ COMMUNITY INVOLVEMENT ▪ PROFESSIONAL PROFILE
BA, Communications, University of South Florida, Tampa, .
Sandler Sales Institute, Sales Management Training, Spring & Summer .
Member, Centre Club. Volunteer, Tampa United Way.
Past President/Member, Advertising Federation of Southwest Florida.
Insightful Leader who draws upon indepth marketing and business savvy to build superior market presence.
Artful Communicator who utilizes consultative selling strategies; repeatedly earning addon business by
designing/marketing highimpact solutions. Top Performer experienced at developing compelling sales
presentations, rebuilding troubled territories/alliances and capitalizing on sales opportunities.
PROFESSIONAL EXPERIENCE
Regional Director, Partnership Marketing, WESTFIELD CORPORATION, Tampa, FL,
Drove sales and new client acquisition for operations across state southeast region.
Sourced opportunities, devised solutions, led contract negotiations and worked crossfunctionally to ensure delivery.
Opened new markets in entertainment, telecommunications, government, automotive and healthcare industries.
Key role in implementing salesforce.com, improving client relationship management and contract development.
Acted as regional point person for salesforce.com, resolving problems, answering questions and training new hires.
Corporate Sales Manager, TAMPA BAY LIGHTNING, Tampa, FL,
Organization sold in ; released following sale of team along with majority of executive staff
Recruited from Clear Channel Radio to secure new and renewal business for Tampa Bay Lightning.
Cultivated client relationships, capturing repeat as well as new business.
Developed and implemented integrated marketing programs, maximizing clients' return on investment.
Worked crossfunctionally with Lightning Foundation; secured sponsors for community events/outreach programs.
Marketing Consultant, CLEAR CHANNEL RADIO, Fort Myers, FL,
Marketed air, Internet and web streaming promotional spots for radio stations in Fort Meyers' market.
Won business with diverse client base including real estate, automotive, healthcare and retail industries.
Created marketing plans, promotions and onair/online copy.
Marketing Consultant, MERIDIAN BROADCAST INC., Fort Myers, FL,
Charged with business development, sales, marketing, event planning and promotions.
Spearheaded market analysis, strategic planning, copy writing and category research.
Restructured payment terms, establishing new corporate benchmark; recovered $K in past due AR.
Developed and implemented innovative profitgenerating programs.
Other: Advertising Account Exec, Fort Myers NewsPress; gained valuable expertise in print advertising; restored
creditability in troubled territory, renewing key client alliances; created online web page utilized by Florida Gannett papers.

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