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<pre>Array ( [var] => cut_url ) </pre> Resume for Robert S. for Salesperson / Representative / Broadcasting, News & Journalism in Plano, Texas. Search More Resumes for Salesperson / Representative on Resumark.com #TUVURZSK9
 

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Resume for Robert S. for Salesperson / Representative / Broadcasting, News & Journalism in Plano, Texas




Occupation: Salesperson / Representative Industry: Broadcasting, News & Journalism
Country: United States City: Plano
State: Texas ZIP: 75025



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ROBERT S.
Kathryn Lane,
Plano, TX
BACKGROUND SUMMARY
Proven Sales Executive, with strong sales and marketing experience in the Communications and Broadcast Industries,
specializing in working with radio and television stations, professional sports teams, affiliate relations and creating
radio networks. Demonstrated ability in identifying needs and developing solutions utilizing strategic selling
methods. Established extensive contacts through marketing to radio / TV stations, rightsholders and Professional /
collegiate sports teams. Skilled in marketing, developing, and selling audio services, news, sports, entertainment,
web content to radio stations. Major strengths include:
|Sales to Radio/ TV stations/ |Professional/ Collegiate/ H.S. Sports |
|Professional Sports Teams |Industries Knowledge/Contacts |
|Audio/ Video Broadcast Transmission|Affiliation Sales |
|Sales/ Sports Video Solutions |Sports Sales business to business |
|Program Syndication |Web Content Sales |
ACCOMPLISHMENTS
• Named ’MVP’ of Radio Sales Division salesmen at Associated Press Radio in first full year with the
company, achieving % of sales goal.
• Awarded AP Radio ’New Business Leader’ for Large Markets sales, receiving both st and nd Place
awards.
• Affiliated stations for "The NBA on ESPN Radio" in its first year as a rightsholder, including
affiliations in of the Top markets, which reached million listeners.
• Generated business revenue of $ million per year in audio transmission sales over a year span for IDB
Communications Group from clients including professional and collegiate sports teams, radio rightsholders
and syndicators.
• Created a station regionally syndicated radio network for the Kansas City Royals Baseball Report,
including selling sponsorships, and producing and hosting show.
PROFESSIONAL EXPERIENCE
WEBB ELECTRONICS, Dallas, TX
Sales Representative – Present
Provides video software and hardware products for sports teams at professional, collegiate and high school levels.
• Cover DallasFort Worth Metroplex
IHIGH.COM, Dallas, TX / Lexington, KY
Texas Regional Representative –
Startup creating a national online community for high schools to showcase athletics and school activities through
articles, photos, videos and live video streaming.
• Signed up over high schools in the DallasFort Worth area, including of the Dallas ISD schools.
• Contacted Athletic Directors, Coaches, Principals, Journalism, Multimedia and Webmaster teachers, and
trained classes for use of online services.
ASSOCIATED PRESS RADIO, Dallas, TX / Washington, D.C.
Regional Radio Executive, Southwest Region
Performed strategic selling, planning, forecasting, prospecting, and written/ verbal presentations for audio/ web
content products, in complex situations, for largest and oldest news organization in the world.
• Consistently exceeded sales goals in territory of radio stations in a state area Large Markets.
• Won AP Radio Hammer Award for Most Dedicated Sales Professional.
• Won AP Radio Sales Contest for most new business over a month period.
ABC RADIO NETWORKS / ESPN RADIO, Dallas, TX
Affiliate Marketing Manager, ESPN Radio
Managed affiliations nationally for world’s largest and most successful national radio organization, which included
ESPN Radio, the largest affiliated network for sports talk programming, comprised of nonduplicative radio
stations.
ROBERT S.
Page
• Hired as Affiliate Marketing Manager for ESPN Radio, also affiliated stations for two ABC Radio Network
programs, until they could hire fulltime affiliations representative.
• Increased affiliations by % for awardwinning program, “The NFL on ESPN Radio Gameday”.
• Affiliated stations for "Major League Baseball on ESPN" in a single year.
IDB COMMUNICATIONS GROUP, INC. now LDDS/WORLDCOM, Los Angeles, CA
Manager, Audio Sales
Managed more than major accounts and coordinated all satellite transmission and distribution of professional
sports league schedules for recognized industry leader in satellite and fiber optics, servicing domestic and
international radio, television and voice data communications.
• Recognized as Top Billing audio salesman out of sales people.
• Generated approximately $ million in revenue per year from clients, including professional and collegiate
sports teams, radio rightsholders, syndicators, news organizations, international network distributors,
domestic remotes.
HOME SHOPPING NETWORK, Ontario, CA
Media Negotiator, Marketechs Direct Response Division
HSN is among the nation’s largest television direct marketers, a pioneer in the Interactive Communications arena.
• Established nationwide TV network of broadcast stations, cable networks and cable systems to carry
direct marketing products by successfully negotiating contracts on a per inquiry sales basis.
WOLD COMMUNICATIONS currently Keystone, Los Angeles, CA
Account Executive
A leader in the satellite television industry
• Generated more than $ million per year in revenue in the TV satellite sports industry.
• Established major accounts, including approximately % new accounts.
KDOC CHANNEL TELEVISION, Anaheim, CA
Account Executive
• Sold sponsorships and advertising time on TV sports programs to L.A. and Orange County retailers and ad
agencies, increasing sales by approximately % all new business.
KANSAS CITY ROYALS BASEBALL REPORT, Kansas City, MO
Account Executive
• Created a station regional syndicated radio network on a barter type basis, coordinated programming with
individual stations, selling sponsorships, producing and hosting show, thus developing a profitable
syndicated program.
• Formed a station nationwide syndicated radio network on a barter type basis, handling entire coordination
of program with stations, selling sponsorships and producing/hosting the show, resulting in dramatically
increased sales of Baseball America publication.
EDUCATION
Bachelor of Science, Missouri State University, Springfield, MO
Major: Marketing / Accounting
Radio/TV Coursework
University of California, Los Angeles, CA

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