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<pre>Array ( [var] => cut_url ) </pre> Resume for Fernando M. for Advertising / Marketing / PR / Business & Management Services in Bogota, Colombia. Search More Resumes for Advertising / Marketing / PR on Resumark.com #A1EK1R8SE
 

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Resume for Fernando M. for Advertising / Marketing / PR / Business & Management Services in Bogota, Colombia




Occupation: Advertising / Marketing / PR Industry: Business & Management Services
Country: Colombia City: Bogota
State: Bogota ZIP:



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Fernando Andrés Martínez
CARRERA APT. · BOGOTÁ, D.C., COLOMBIA
TELEPHONE: · MOBILE: · EMAIL:
_________________________________________________________________________________________________________________________________
PROFESSIONAL PROFILE
Industrial Engineer with a Master's degree in Marketing and knowledge in management,
production, finance, and operations analysis. Experience in marketing, online marketing,
management, market research, corporate strategy, and logistics. Oriented towards
innovation, new media, entrepreneurship, competitiveness, quality, and service culture.
Bilingual, recursive, creative, with excellent communication, teamwork, leadership, and
social relationship skills.
EXPERIENCE
/ / BRITISH COUNCIL, BOGOTÁ, COLOMBIA
MARKETING AND COMMUNICATIONS MANAGER
• Redefined the marketing strategy for the British Council Colombia towards a more
strategic approach and aligned with the British Council global objectives.
• Modified the branding to reach an updated, consistent and effective branding, based
on the guidelines established by the British Council brand manual.
• Optimized the external communications strategy by improving current channels, i.e.
online tools, and introducing new channels, i.e. public relations strategy.
• Built the internal communications tool which improved the overall communication
among areas and the service level of the customer service department.
• Coordinated the Scorecard evaluation systems for all the operation in Colombia.
/ / ZEMOGA, BOGOTÁ, COLOMBIA
MARKETING AND COMMUNICATIONS DIRECTOR
• Designed, implemented, and monitored marketing strategies, especially online
marketing strategies, branding, SEO Search Engine Optimization, content creation,
and advertising.
• Supported project management in the development and design of Internet
applications and website, especially in marketing strategies, functionalities definition,
content creation, and followup.
• Created corporate communications and campaigns, including press release creation
and distribution, email marketing, corporate sales strategies, events, and marketing
premiums.
/ / TORRENEGRA, BOGOTÁ, COLOMBIA
MARKETING AND COMMUNICATIONS MANAGER
• Designed and executed on line marketing campaigns, including SEO Search Engine
Optimization, PayPerClick, email marketing, on line advertising, promotions, and
similar marketing strategies.
• Worked in copywriting of content looking to increase the site's positioning in organic
search results, including blogs, forums, articles, news, and help documents.
• Managed corporate communications, including, press releases, mass email marketing,
and advertising premiums.
• Organized other marketing activities such as customer satisfaction surveys, webinars,
online trainings and trade shows.
/ / ZIENTTE, BOGOTÁ, COLOMBIA
SALES COORDINATOR
• Coordinated sales of stores in Colombia starting from the input of the orders to
product delivery, and including customerservice related issues.
• Coordinated sales of international branches in Mexico, Venezuela and Ecuador, as well
as exports to other countries in the continent.
• Elaborated sales reports such as sales increase, sales plan, and customer satisfaction
indicators.
/ / SOMMEIL NETWORK BUSINESS SERVICES, BOGOTÁ, COLOMBIA
QUALITY ASSURANCE EXECUTIVE
• Coordinated quality assurance of the call center managing statistics and analyzing
data in order to explain behavior of the quality and determining critical elements.
• Designed motivational and retraining strategies to improve quality, making a
continuous monitoring and feedback to the agents.
/ / THE CITY UNIVERSITY OF NEW YORK, NEW YORK, USA
PROSPECT RESEARCHER
• Conducted research made in different media to find as much information as possible in
order to identify high rated prospects for potential fund raising purposes.
• Improved quantity and quality of prospects found, resulting in concrete and valuable
information used in posterior stages of the research.
/ / BRANT PUBLICATIONS, NEW YORK, USA
INTERN
• Assisted the Office Manger in all the general management jobs.
• Assisted in the Marketing Department in the design of distribution and logistics
strategies for the magazines.
/ / GENTE ESTRATÉGICA, BOGOTÁ, COLOMBIA
HUMAN RESOURCES ASSOCIATE
• Managed the merchandising operation between a supermarket chain and CocaCola,
coordinating an effective launch and posterior management of the service.
• Managed
the human resources department reducing employee turnover
approximately % by improving work conditions. Had control over hires, retirements
and social security, reducing defective paperwork by %.
EDUCATION AND ADDITIONAL QUALIFICATIONS
/ / THE CITY UNIVERSITY OF NEW YORK, NEW YORK, USA
Master of Science in Marketing
/ / UNIVERSITY OF DELAWARE, NEWARK, USA
PreMBA Program Certificate
/ / UNIVERSIDAD DE LOS ANDES, BOGOTÁ
Development of the Entrepreneurial Capacity Certificate
/ / EXCELLENCE IN THE PROFESSIONAL FORMATION PROGRAM, BOGOTÁ, COL.
Excellent Professional Certificate
/ / UNIVERSIDAD DE LOS ANDES, BOGOTÁ, COLOMBIA
Bachelor of Industrial Engineering
AWARDS
• Graduated with Honor for the Master's degree at Baruch College, CUNY.
• Elected to be member of the Beta Gamma Sigma Epsilon Chapter, New York in
recognition to outstanding academic achievement at Baruch College, CUNY.
• Scholarship for the Master's degree at Baruch College in the second semester of .
• Graduated with Honors for the PreMBA Certificate at University of Delaware.

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