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<pre>Array ( [var] => cut_url ) </pre> Resume for Ingeborg C. for Advertising / Marketing / PR / Business & Management Services in Vancouver, Canada. Search More Resumes for Advertising / Marketing / PR on Resumark.com #HPJWAJPBG
 

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Resume for Ingeborg C. for Advertising / Marketing / PR / Business & Management Services in Vancouver, Canada




Occupation: Advertising / Marketing / PR Industry: Business & Management Services
Country: Canada City: Vancouver
State: British Columbia ZIP: V3S 0Y4



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INGEBORG C. Marketing Executive Experience spans North America, Europe, Asia Multi lingual in English, Dutch, French, Spanish, German Distributor and dealer market segment experience SUMMARY i .. Revenuefocused Marketing Executive with over years international experience in developing integrated strategies, building brands, identifying new business and product launching. Track record of increasing revenue while spearheading marketing optimization, driving lead generation and client engagement. Results oriented leader with proven success in increasing operational efficiency, motivating teams and measuring results. Expertise in helping organizations to achieve above their weight. years experience in developing international business strategies Built annual and year sales & marketing strategies, set KPI&;s and measured results years experience in website development, social media, SEO, PPC, SEM years expertise in all marketing production online/print/radio/tv, ecommerce, direct marketing, sales programs, advertising, lead generation, campaigning, collateral, communications, marketing automation, events Held P&L responsibility, built and managed multimillion dollar budgets Directed departments with + direct reports. Managed agencies CORE COMPETENCIES Revenue optimization Increasing operational effectiveness CAREER HISTORY Executive Sales & Marketing Consultant Vector Executive Solutions Vancouver, BC, Oct ­ present Responsible for developing marketing, communications, product and brand development strategies and sales programs maximizing growth for clients. Currently under contract. Aug ­ Jul completed contract with CTC Director of Marketing Tourism Richmond Richmond, BC, Jul ­ Jan Focus on North American, Asian and European markets. Responsible for sales lead generation, Building brands and demand generation Sales & marketing integration strategic planning, campaigning, brand development, research. Developed strategies focused on punching above organization&;s weight Created aggressive acquisition program doubling contacts in database within months Optimized partner and client relations resulting in increased awareness and engagement Built multimillion dollar business unit budgets and held P&L responsibility Integrated marketing strategy with innovative online campaign surpassing goals by % resulting in increased revenue Built brand ensuring maximum influence on customer behaviour and strengthening the organization&;s strategic position Grew social media community by % within months supporting the brand&;s strategy Designed educational video blog leading to > , views worldwide in organic growth Lead change ensuring constant progression and rallied people behind the vision Used CRM SimpleView database for managing contacts and marketing measurement Vice President, Marketing & Strategic Planning Octaform Systems, Inc. Vancouver, BC, Jul ­ Oct Focus on North American, Asian and European markets. Responsible for business development, sales funnel optimization, partnership building, PR, marketing program development, brand development, product development and research. Developed year business development strategy with aggressive growth focus Managed sales life cycle, optimized pipeline and restructured process Developed partner and client relations resulting in increased engagement and revenue Increased earned media exposure by % resulting in increased online inquiries Created marketing & sales strategy resulting in quadrupling contacts into database Repositioned brand and connected organization to new audiences and markets Designed marketing program supporting the sales cycle resulting in increased closed sales and qualified leads in months for large projects Connected company to new markets, corporate sustainability and repositioned brand Redesigned CRM SalesForce database and pipelines to present realistic sales projections Optimized website by ~ % resulting in increased online product inquiries Branding Marketing Manager The Cooperators / TIC Vancouver, BC, Jan ­ Jul Reported to the President. Directed the marketing department of the organization. Responsible for online sales, business development team, marketing programs, campaigning, branding, communications, producing print & online collateral and research. Created marketing & business development strategy focused to get to the next level Developed ecommerce website attaining Mill sales Managed the business development team focusing on expanding and engaging client base Built multimillion dollar marketing budgets and held P&L responsibility Designed "What if..." direct mail campaign with a % purchase response rate Originated successful yearly "Have a Heart" program exceeding set target by % Perfected communications for brands eliciting emotional recognition and attaining behavioral objectives Restructured the department with + direct reports situated in different locations Managed RFP&;s and clients for cobranding efforts Conducted qualitative and quantitative online and offline market research Vice President, Marketing & Strategy FormaTek Denver, CO Vancouver, BC, Jan ­ Jan Focus on North American, Asian and European markets. Responsible for developing sales & marketing strategies, building the brand, print and online programs. Developed business plan setting revenue targets and focused on aggressive growth Optimized partner and client relations resulting in increased revenue of % Built organizational financial plans and operating budgets, held P&L responsibility Designed the brand and deployed client acquisition programs Established acquisition and retention metrics measuring sales & marketing initiatives Used CRM for contact management and marketing measurement Managed RFP&;s, created sales focus and managed clients Technical Marketing Strategist Winfield Allen, Inc. Denver, CO, USA, Feb ­ Dec Responsible for software development of custom SaaS products, client management. Managed client relations, presented project progress and deliverables Marketing & Export Manager HFI, Inc. Vancouver, BC, Apr ­ Dec Responsible for sales integration, international marketing strategies, business development, PR, communications, research and product development. Grew company revenues by double digits through targeting a new market segment Managed RFP&;s, client and media relations EARLIER EMPLOYMENT HISTORY PROVIDED UPON REQUEST. BRAND EXPERIENCE Canadian Tourism Commission The Cooperators Tourism Richmond T&T International Ferries CUIS FormaTek Octaform Good Sam Canadian Tire TIC Winfield Allen CIBC EDUCATION BA Business Administration, major Marketing Florida International University, USA Leadership Development, Leading Change OTI Performance Inc, Canada Marketing Tunon, The Netherlands MCSD Web design & architectures ­ Microsoft Certified Software Developer, USA Psychology Naropa University, USA BOARD, LANGUAGES & MEMBERSHIP EcoDesign: past Director. Environmental Programs International Internet Marketing Association IIMA ­ past Director, Affiliate Marketing Multilingual: English, Dutch, German, French and Spanish Technical languages: XML, XSLT, CSS, C++, JavaScript, HTMLX, VB, ASP, SQL Member AMA, IIMA and other networking groups

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