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<pre>Array ( [var] => cut_url ) </pre> Resume for Jennifer K. for Advertising / Marketing / PR / Business & Management Services in Inver Grove Heights, Minnesota. Search More Resumes for Advertising / Marketing / PR on Resumark.com #RFH4NNGLI
 

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Resume for Jennifer K. for Advertising / Marketing / PR / Business & Management Services in Inver Grove Heights, Minnesota




Occupation: Advertising / Marketing / PR Industry: Business & Management Services
Country: United States City: Inver Grove Heights
State: Minnesota ZIP: 55077



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              th Street    •   Inver Grove Heights   •    MN   •      •    c US ...   •   e.  
 
 
 

Career Summary

An accomplished, ambitious, hardworking leader who thrives in a fastpaced, creative and competitive environment.

Highly experienced in internal/external communications, public relations, community outreach, event management and sales and

marketing strategies.  Core competencies include strength in strategic thinking and tactical execution, successfully managing multiple

projects and deadlines simultaneously, passion, natural gift for  learning systems, policies and procedures quickly, public speaking,

innovative problem solving, and establishing and maintaining high quality and effective working relationships.   
 

Professional Experience 

TEFL Certified with InClass Practice

Papantoniou Institute

Nicosia, Cyprus 

Manager, Communications & Content

CBS/WCCO TV October

Expert in meeting daily demands of a fastpaced television station through various elements of

business including internal/external communications, programming, sales and marketing

initiatives, events management, news planning, community and public relations.  

               • Directed all elements of programming and content

    • Restructured station’s programming work flow, policies and systems

Developed, implemented internal and external programming communications

     • Identified and scheduled programs for air including negotiations with syndicators for contract development; collaborated with station sales team to maximize profitability; and forecasting profit models 

     •  Ensured all programming complies with FCC regulations 

     •  Supervised content development, field and postproduction

     •  Created and presented CBS annual programming report including current profitability; projected profitability; competing station schedules; market synopsis of Nielsen ratings  

• Development of department’s annual strategic expenditure plans   

    •  Established, monitored, evaluated department service, quality and financial goals; worked closely with General Manager, Vice President and Director to develop effective action plans to meet specific targets 

•  Developed, managed, executed Station events, promotions, sales/marketing campaigns

                • Collaborated with sales team in business development to identify and garner

             sponsorships, including proposal specifics, sponsorship values, negotiations

         •   Managed budgets, staffing, public relations, and internal communications

  Identified quality story ideas for air  

Generated, designed Web content    

Internal/External/Public Relations communications 

              •   Wrote, distributed press releases to local and national media outlets   

                  •   Assessed, wrote, disseminated crisis communications             

                •   Managed all viewer correspondence 

• Directed and developed station’s largest annual event  

                  •  Developed event brand and concepts, promotional strategies, sponsorship values

                 •  Managed budget

                 •  Station representative to clients, sponsors, partners 

Hired, supervised and oversaw training of station’s Customer Service Representative   

•  Directed station internship program and provide CBS quarterly reports   

    

Produced, launched, managed station's first online store 

Communications Manager

CBS/WCCO TV   

Managed station partnerships/events, internal and external communications including

crisis communications and public relations. 

Collaborated in brand development as member of station marketing team including strategic application through news, station events, community partnerships and nontraditional marketing opportunities 

Served as liaison between WCCO and local communities      

Developed and managed partnership campaigns

Collaborated with partners to identify quality story ideas for air  

Generated and designed Web content for station partnerships, included

writing copy and design layout

             Field producer for station partnership/event shoots including story  

                development and research, coordinating shoot times/locations, booking

                guests

 

Developed, implemented, managed station’s largest annual event  

        •   Hired and scheduled staff  

        •   Collaborated on news coverage and guest plans   

        •   Assumed budget management     

        •   Managed product design/merchandising  

Internal/External communications 

              •   Wrote, distributed press releases locally and nationally 

                  •   Assessed, wrote and disseminated crisis communications

                 Created monthly internal newsletter  

Hired, managed and trained station’s Customer Service Representative  

Directed internship program for television station including restructuring policies and procedures, hiring and maintaining operating systems          

Communications Coordinator 

CBS/WCCO TV  –

Implemented definition, structure and leadership to newly created department by serving as liaison

between WCCO and local communities, strengthening station image through public relations campaigns,

and building internal communications. 

Internal/External communications 

        •   Wrote and distributed press releases locally and nationally

       Developed Web content for station partnerships

        •   Responded to and documented viewer comments received through wcco.com  

        •   Updated and maintained Web site community event information   

        •   Redesigned and wrote monthly internal newsletter

        •   Directed station donation program

                Guide public on WCCO TV tours 

Created and managed station community partnership campaigns  

Coordinated and supervised station’s presence at the and Minnesota State Fairs

        •   Hired and scheduled fair booth staff  

        •   Collaborated on news coverage and guest plans   

        •   Oversaw onair talent and security    

        •   Coordinated product giveaways with Design department  

Hired, trained, managed station’s Customer Service Representative  

Directed internship program for television station including restructuring policies and procedures, hiring and maintaining operating systems            

Researched and wrote FCC quarterly broadcast l


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