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<pre>Array ( [var] => cut_url ) </pre> Resume for Edlira M. for Consultant / Business & Management Services in Tirane, Albania. Search More Resumes for Consultant on #28L6BOQ7R

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Resume for Edlira M. for Consultant / Business & Management Services in Tirane, Albania

Occupation: Consultant Industry: Business & Management Services
Country: Albania City: Tirane
State: Tirane ZIP: 1000

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Curriculum Vitae  


Tel:   +


Career history:

Career history: 

/ Present: Communication, Media, PR and Training Expert,

Programme for development of Albanian SMEs – Italian Cooperation for Development of Italian Embassy in Albania and PMU at Ministry of Economy, Commerce and Energy  

/ /    Short Term Consultant Economic Expert for Subnational Competitiveness

         IFC Investment Climate Advisory Services member of the World Bank Group 

      Marketing Director,          Birra Korca part of Hysenbelliu Group

  • Development of communication and marketing strategies of the company and group.
  • Initiating, developing and implementing during a short period of time of two promotional campaigns with very successful results in terms of image and market share increase.
  • Coordination of work with advertising and communication agencies, in order to maximize the effect of the advertising campaigns
  • Close cooperation with sales and economic dept to enhance the performance of specific segments of group  
  • Initiating, developing and implementing during a short period of time of two promotional campaigns with very successful results in terms of image and market share increase.

    Managing Director,

    Ogilvy Albania, Tirana, Albania part of Ogilvy & Mather Worldwide network

    Integrated Marketing & Advertising services group operating in Albania

  • General Management of the company
  • Planning, development, operation of new investment projects.
  • Overall bottom line responsible, responsible for all negotiations of the investment projects.
  • Preparations of Media & Communications Strategy, PR Services, Media negotiations, etc.
  • Team administration of about specialists of various areas communication, PR, media, creative, project managers, research & development, event managers, etc.
  • Coordination of network partners and projects, direction functions and performance via the executive team, supervising development and creative production workflow.

      Parttime Professor,     University of New York Tirana, UNYT

  • Teaching various classes related to marketing, communication, market research,  and internship to Undergraduate Students    
  • Head of Sales, Marketing and business development,    Birra Tirana Sha
  • Member of the board of directors – establishment of business strategies, new product development
  • Development and implementation of launch plans in all new markets.
  • New product launching and sales distribution network enhancement.
  • Project lead on the establishment of licensing agreement with major international companies.
  • Launching two new products which achieved a substantial market share, becoming category market leader
  • Campaign developments with successful outcome Sales volumes increasing % and % year on year.

    Parttime Professor,        University of Tirana, Faculty of Economy Marketing Department

  • Teaching various classes related to Marketing and Communication to Undergraduate Students

      Project Manager,       Europe Aid//C/SV/AL “Market Surveillance System Support”

    International project management, connection with beneficiary Consumer Protection Dept., Ministry of Economy and Albanian Consumer Association as well as other relevant parties involved in the project consulting and training on quality infrastructure issues and related programmes related to EU regulations in various sectors of nonfood industry.

  • Development of long term and periodic plans, ensuring their timely achievement.
  • Preparation of TORs for the experts, consultants, supporting them with all the needs and eventual documentation.
  • Drafting periodic reports and reporting to beneficiaries, project leader companies and EU Delegation.
  • Coordination among consultants, line ministries, directorates, associations, EU Delegation.
  • Coordination of everyday work of the project.

          Marketing, Communication, PR Director,       FLORYHEN Shpk,

  • Development of sales and marketing strategies, identification of market potentials, development of business plans, negotiations with potential targets.
  • Development, presentation and implementation of sales and marketing strategies aiming to increase sales volume and brand recognition of Floryhen in Albania.
  • Implementing successful methods of customer and market research using the results to build an outstanding database, which led to an improved marketing strategy, new advertising plans, exceeded budgets in market share in key brands and ROI.
  • Important member in business discussions concerning strategic plans and strategies.
  • Implementation of training courses for the new recruits of marketing department.
  • Member of the National working group to achieve the export of the Albanian poultry products into the European markets.
  • During my tenure the company became market leader in terms of market share, sales volume and number of clients within the Albanian territory.
  • The first Albanian poultry company to export its products in the European markets

        Assistant Professor,      University of Arkansas, Arkansas, USA

  • Teaching Finance, Marketing, Business Statistics, various Mathematics to Undergraduate and Graduate Students.
  • Industry and trend analysis for the food and nonfood sector industries.
  • Teaching Finance, Marketing, Business Statistics, various Mathematics to Undergraduate and Graduate Students.
  • Preparation of databases with the purpose of the company analysis.

           Marketing Manager,         FLORYHEN Shpk

  • Marketing responsible for activities in the Albanian Territory.
  • Development and approval of marketing strategy in the region.
  • Implementation of market research analysis, advertising plans, successfully representing the company in national and international fairs and exhibitions.
  • Participating in preparation of advertising plans.  Preparations and administration of Company’s Web Page. 
  • Administrative assistant,     FLORYHEN Shpk
  • Participated in the business and marketing development of a new stated company which became market leader within a short period of time.
  • Product development of various new products.
  • Maintaining the relationship and the correspondences with the customers, suppliers, clients, public and government institutions, media etc.




               Master of Business Administration at University of Arkansas, Graduate School of Business, AR, USA     

  • Partnering Project “Partners in Progress” with Procter & Gamble and Wal*Mart studying costumer perception and consumer expectations on Wal*Mart  food segment all over USA and proposing to senior executives new actions in order to enhance customer satisfaction.

               Bachelor Degree, Business Administration at University of Tirana, Tirana, Albania

          Graduated with high distinction 

    Computer literacy:

    Computer literacy:

  • MS Office Proficient, Internet, Acrobat Adobe, CorelDraw, etc. statistical software such as SPSS, and their usage for research, collection, study, and analysis purposes with the scope of decision making



  • Fluent Albanian, English and Italian. French and Spanish intermediate.



  • “Marketing and the Consumer – Their influence in Agro business”.                                                            October 
  •       nd National Conference “Agriculture and agricultural sciences from transition toward European integration”     

  • “QUALITY = SATISFACTION  Inside and outside the company”         Magazine “MONITOR”               October
  • “Business and the consumer – “No alcoholic drinks to the children”        Newspaper “Metropol”               June
  • “How to be a good manager while being a woman”                                 Magazine “MONITOR”           November
  • “Business is not only a man’s job”                             Newspaper Panorama          January
  • “The new testing culture within the organization”       Magazine MONITOR             March
  • “Analysis of Advertising in the Telecommunication Industry”     Magazine “Monitor”                        May
  • “Dilemmas of comparative advertising”         Magazine MONITOR               June
  • “The Whys of the Beer Industry”                             Magazine MONITOR            August
  • “On the Job”                               Magazine PSIKOSTIL                February
  • “Analysis of Advertising trends on TV“                                            Magazine Monitor                         March
  • ”                                    Magazine Monitor                 July
  • Various articles in the daily newspapers and scientific journals about marketing, PR, quality management systems, human resources and management issues, discussions and suggestions related to the new legis

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