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RACHEL M. M.
Wilmington, DE ..
SENIOR SALES AND MARKETING BUSINESS LEADER
Executive leader with career track record for propelling industry leaders in startup and turnaround
ventures to high growth cycles. History of years building and maximizing sales and marketing
organizations/operations. Demonstrated ability to create and deliver complete solutions in competitive
markets. Expertise in solutionbased selling, as well as building and leading successful teams.
Demonstrated unique and proven ability for methodical strategic and tactical marketing and sales cycle
implementation. Leveraged targeted operational expertise across an extensive spectrum of technologies to
deliver compelling value added propositions Quick to identify opportunity for product service launch,
market penetration and accelerated growth.
|Strategic Planning |Operations Management |Vendor Management |
|ROI / Budget Management |CLevel Relationship Building |Complex Contract Negotiation |
|Problem Resolution |Relationship Management |Team Leadership |
|Talent Coaching / Facilitation |Maximizing Sales Organizations |Strategic Marketing |
PROTOCOL GLOBAL SOLUTIONS a NCO Group Company, Sarasota, FL
Executive Vice President, Sales and Marketing
Responsible for integrated sales and marketing strategy to drive revenue growth. Developed integrated
marketing and sales strategy, external/internal marketing messaging, lead generation system, corporate
branding initiatives, strategic partners and industry relations. Designed top leaders planning meeting to
> Achieved % Year over Year growth in New Revenue.
> Sold new logos and expanded current logos in , achieving % revenue growth.
> Developed sales strategy to drive revenue growth targeting prospect opportunities that are scalable and
> Launched corporate branding campaigns to drive brand awareness externally/internally and improve
> Integrated lead generation and marketing initiatives to increase marketing awareness and drive sales
> Launched new website in French to increase marketing footprint.
> Refreshed web content to solidify credibility and expertise in key verticals.
> Targeted strategic partners to increase revenue growth in key verticals.
> Cultivated industry analyst relationships to improve industry awareness.
ICT GROUP, Newtown, PA
Senior Vice President, Corporate Marketing and Planning
Developed corporate strategic plan, annual report, sales strategy for BOD, investor/earnings messaging,
and presentations. Implemented key account planning approach/process that is proactive and measurable.
Formalized process to evaluate acquisition opportunities. Facilitated executive and senior team discussions
to establish priorities/strategic initiatives. Established global sales lead generation team with ROI
metrics and measurements. Major Clients: CitiBank, JP Morgan Chase, Wells Fargo, Bank of America,
GMAC, Apple, AT&T, Virgin Mobile, Sprint, Bell Canada, Rogers, J&J, Abbott, Westpac, Telstra,
> Developed strategic account planning SAP template, deployed executive facilitation program EFP for
key strategic accounts and built scorecards to measure progress.
> Centralized sales support for lead generation, global sales reviews, internal product/service updates,
SharePoint corporate intranet and sales presentations/collateral.
> Integrated lead generation and marketing initiatives with Microsoft CRM system used by global sales
> Launched new website English and Spanish, and built new brand identity strategy and refreshed
website to increase lead generation/search engine optimization.
> Identified, developed, and cultivated partnerships and alliances to support growth in Financial Services
and Healthcare sectors.
REGULATORY DATACORP, INTERNATIONAL, RDC, Wilmington, DE
Chief Marketing Officer
Developed, implemented and managed strategic sales and marketing plans for this ‘early stage’ firm.
Established operations center including recruiting, hiring, payroll, and policies. Completed account reviews
with key strategic clients in days and deployed first customer satisfaction survey. Major Clients:
Deutsche Bank, GE, UBS, American Express, ADP, JP Morgan Chase, Bank of New York, Morgan
> Negotiated $M outsourcing contracts for data cleanup project with savings of $M.
> Recruited, hired, and transitioned Operations Center to East Coast with highly skilled Analysts.
> Launched new website and built new brand identity strategy.
> Appointed to the Senior Executive Team.
VISIONQUEST, INC., Wilmington, DE
Delivered consulting services to Healthcare, Pharmaceutical, Manufacturing, and NonProfit clients.
Developed marketing plan, collateral, messaging, and communications to expand firm’s services. Direct
Relations with Major Clientele: DuPont, Duke Energy, Johnson & Johnson, United Way, Brighton Center,
Parkview Health System.
> Developed marketing and business development strategy to grow firm % by attracting large global
clients resulting in lucrative Fortune new business clients.
CONVERGYS CORPORATION, Jacksonville, FL
Senior Vice President, Global Sales, and Solutions, Employee Care Division
Global responsibility for delivering new business revenue for Human Resources outsourcing and managing
$M annual sales budget. Orchestrated new business strategy for eLearning acquisition. Initiated and
established best practices for execution of sales strategy, channels, alliances, and marketing support.
Secured Major Clients: Whirlpool, Starbucks, and Boston Scientific.
> Secured new global HR BPO clients with multiyear contracts from $M to $M.
> Reorganized and rebuilt sales/client relationship organization focused on global, large market big deals.
Developed sales incentive program to reward global pursuit team.
PRECISION RESPONSE CORPORATION/ACCESS DIRECT, Wilmington, DE
Executive Vice President, Sales and Marketing
Recruited by the CEO to assess and restructure the Sales and Marketing organization across three lines of
businessPRC/Access Direct/Hancock Information Group. Contributed in formulating corporation strategy,
expand and direct threeyear plan and the successful execution of the model. Recruited new sales talent,
forged solid pipeline and implemented a new tribranded marketing strategy. Major clients: AOL, Assurant
Group, Chase, Amex, Nextel, Verizon, Citigroup, Wells Fargo, Countrywide Financial
> Secured new logos with multiyear contracts from $M to $M with Fortune companies.
Senior Vice President, Sales, and Marketing
Accountable for identifying new industries with strategy to target acquisition of new clients.
Major Clients: AOL, MBNA, AT&T, BankOne/Chase, First USA, Citigroup, DirecTV, Assurant Group,
> Received recognition for industry growth and distinction as a leading provider of financial services
> Attracted Fortune clients to execute their businesstobusiness and business to consumer
telemarketing campaigns. Results: Over ,% increase in revenue from to .
SAFECARD SERVICES, INC., Jacksonville, FL
Vice President, Sales
AT&T, numerous management assignments in various locations
Masters of Management, Executive Masters Program, Northwestern University, Kellogg Graduate School