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Mustua Ali A.
Plot No., Olutunda Street, Off Coker Road, Opp Stanley Supper Market, Ilupeju, Lagos, Nigeria
Phones: + M, + M
A position that will effectively utilize my International Business, Strategic Marketing & Sales Expertise, Projects Execution, business startup & commercial acumen, creative talents, inspiring leadership capabilities and commitment to excellence, in Pharmaceuticals/Healthcare/OTC/FMHG/Biotech
Experienced yrs business management professional capable of leading & excelling offshore international business operations. Acquired Business & Commercial acumen for startups in Prospective New Territories, potential market segments Like Emerging Markets. Demonstrated ability in budgeting, delineating sales forecasts, revenues, and operational costs & P&L status with timelines. Proficient in business & marketing strategy and brand management to entire PLC. Technically savvy. Outstanding relationship building, communication, training & presentation skills. Passionate marketer, creative, intelligent, articulate, visionary & driven to task. I am a B. Pharm, MBA Marketing
Strategic Planning, Project Execution Marketing & Sales Management Leading & Building Teams
Client Relationship Management Business Development JV & Alliance Management
Budgeting, Portfolio planning Forecasting, BPlan Market Intelligence & Analysis
Profit And Loss Management Communication Negotiation
International Business Operations
Vinmar International Ltd, Lagos Nigeria present
Vinmar Intl , founded in in NY, now has Global HQ in Houston, Texas, is one of the world&;s premier petrochemicals marketing, distribution and project development companies. Global leaders, Vinmar is the Preferred Marketing Channel for the World&;s Best Manufacturers of Petrochemical & Polymers.
Spearheading the Profit Center operations of Nigeria for their entire Petrochem and Polymer Business Portfolio of Vinmar Group.
Business US$ Mn pa,
Team Leading talented professionals; Expat Managers and local, PanNigeria operations for Marketing, Sales, Distribution, Logistics, Importation, Admin and Finance, in a furiously competitive and potential market.
Products: Polymers, Chemicals for Pharma/Food industry, Packaging and other Industries.
Business Development Projects Exports, MNCs, New Product Categories BOPP, PET
Elder Pharmaceutical Ltd., Lagos Nigeria
Rejoined International Business Division, as Country Head Nigeria, WA
* Brand TM registration brand Names
* Conceived & conducted Marketing Surveillances and Competitive Business environments studies
* Delineated, critically evaluated and recommended Strategic Business Modules to meet & excel Topnbottom lines, and achieve highlevel of operational excellence in longtem.
* Implemented Regulatory protocols coordinating and organizing the mandatory requirement to comply and accomplish desired regulatory status.
* Build and strengthen Business/Distributor Partner relationship
* Evaluated, recommended and implemented Business Portfolios APIs, Ethical formulation , Healthcare/personal care, Lifestyle brands
Jawa International Limited, Lagos, Nigeria
Sr. Marketing Manager,
Joined in May , as MM, reporting to the MD, I lead sales, marketing and entire business operations as a profit centre head. After yrs of excelling in terms of revenues, brand launches, territory development etc., I launched company&;s challenging new business unit to embark on Strategic Marketing, New Therapies, brands & business development, CRM and Training & professional skills development programs.
* Business portfolio of US$ . million, Team Local talents
* Recorded % in revenues, % sin sales, % in net collections
* Cost control Expenses to sale ratio declined from .% in to .% in .
* Launched specialty division for marketing Collaboration Company&;s portfolio Claris LIfesciences
* Successfully launched brands in in various therapy segments.
* Accredited with Directors&; performance and excellence award for past two years
* My profile featured among the top management team of the company..
Assignments in India
Cadila Pharmaceuticals Ltd., Ahmedabad Oct&;Feb&;
Senior Manager Product Management Team
* Lead the brand management team of MTs, PEs and a PM.
* Therapy/brand portfolio INR . million Core Brands, Brand launches
WinMedicare Ltd. New Delhi, Apr&;Oct&;
Group Brand Manager
* Lead the Product Management Team MT; PE/PM.
* Part of International conference on Marketing at Paris organized by the collaborators, Merz. During the launch of an International Brand Contractubex
* Therapy/Brand portfolio INR . million flagship brands, others, launches
Human Biologicals Institute, Div of NDDB Hyderabad, Aug&; Apr&;
Manager Product Development and Marketing
I was Instrumental in launching the division HBI for human vaccines and to built a new organization from ground zero, conceptualizing and realizing strategic plan that generated INR . million within one year.
* Established nation wide network of Abhay Clinics, an innovative concept
* Instrumental in restructuring of all India Sales team, recruitment, and performance appraisal.
* Liaised with the R&D team for planning and successfully implementing clinical trials at field level, a unique concept developed by the company for the first time in the World.
* Felicitated with MDs "letter of appreciation", earned performance incentive of INR ,..
Dr. Reddy&;s lab, Hyderabad Mar&; Aug&;
* Therapy/brand portfolio INR . million flagship brands, others, brand launch
* Managed the Dental Portfolio and Brand relaunch achieve % growth.
* Launched brand extension, recorded INR million in just seven months.
Elder Pharmaceuticals Ltd. Mumbai Dec&; Mar&;
* Therapy/brand portfolio worth INR . million. Core Brands and Brand launch.
* Recorded a growth of % in highly specialized and conceptselling product.
Windows, Good command on MS Office Powerpoint, Excel and Word, Proficient in Multimedia presentation and communication tools. Online activities, sourcing & analyzing information, Strategic Networking
M.B.A Major Marketing,
Inst. Management & Research, NM University, Jalgaon MH, India
Bachelor of Pharmacy,
Dr. H S G University, University of Sagar Sagar MP, India
Date of Birth : December , Passports No. : Z valid till March
Family : Wife housewife, Son yrs, perusing "Grade IV" and a Daughter, year
Linguistic Skills: English, Hindi, Gujrati