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<pre>Array ( [var] => cut_url ) </pre> Resume for Cynthia G. for Advertising / Marketing / PR / Computer Hardware in Fremont, California. Search More Resumes for Advertising / Marketing / PR on Resumark.com #EGQEQCNKR
 

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Resume for Cynthia G. for Advertising / Marketing / PR / Computer Hardware in Fremont, California




Occupation: Advertising / Marketing / PR Industry: Computer Hardware
Country: United States City: Fremont
State: California ZIP: 94536



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   Cynthia G.               Ardo Court ® Fremont, CA 

          ®

Summary of Qualifications

Accomplished Global Marketing Professional with over years experience in the development and support of integrated marketing programs; which include digital, print, social media and mobile marketing, product launches, corporate relations, live and virtual events, brand development and global demand generation campaigns for Fortune companies.

  • Broad expertise managing all facets of marketing communications; creative strategist who can develop and execute integrated marketing plans that yield high ROI and produce benchmark results.
  • Consistently stay uptodate on industry / social media trends and best practices to help enrich marketing initiatives and identify opportunities. Possess strong organizational, analytical and presentation skills with the ability to transfer complex data into interesting and relevant content, presented in a clear and professional manner.
  • Possess the keen ability to understand clients, build loyalty and develop strong consumer / partner relations through actively listening to their feedback, and identifying / delivering strategies to best leverage those needs and demands.
  • Professional Experience  

    HEWLETTPACKARD, INC., Cupertino, CA w Global Marcom Programs Manager     Present

    Support the Global Integrated Marketing Team within HP’s Enterprise Servers, Storage and Networking division in the planning, messaging, driving and measuring of communications strategies, demand generation campaigns and channel partner programs. Actively utilize communicative thinking, strong copy writing/editing skills, project management expertise and knowledge of audiences to advance HP's Converged Infrastructure solutions. Ensure all global programs align with HP's brand identity and messaging framework. Define personas and CallstoAction CTA for a target through Customer Needs / Journey Analysis which shows key influencers, impacts and drivers along with the correct messaging attributes and optimal content mix. Manage external agency in the development of demand gen campaigns and creative guidelines. 

    CISCO SYSTEMS, INC., San Jose, CA w Marketing Communications Manager     –

    Supported Cisco’s Integrated Marketing Team for the Emerging Technologies of Digital Signage, Business Video, IP Security, and Smart Grid.  Assisted and developed messaging including event management, collateral development, demand generation and internet campaigns. Collaborated and planned with different channels, partners and cross functional teams on communication strategies and promotional programs for virtual events and large scale industry trade shows. 

    CLS SERVICES FOUNDATION, Newark, CA w Marketing Program Manager    

    Planned and delivered special events for fundraising, client social growth and community awareness. Lead Annual / Quarterly Reviews, ensured all programs were in compliance with government regulations and maintained quality assurance standards. 

    PALM, INC., Sunnyvale, CA  w Marketing Communications & Events Manager     –

  • EVENTS: Planned and executed + events globally per year to promote Palm’s brand and products in collaboration with Developer Relations, Channel Partners, Sales and business segments. Created and managed all event portfolios, budgets, messaging and schedules; and ensured deliverables and milestones were met. Represented Palm at events with onsite presence; ensured brand integrity was upheld; trained / managed event staff; educated customers through hands on demos; qualified attendees/generated leads and performed post event briefings, evaluations / recommendations for next year. Strengthened relations with Carrier Partners by negotiating and implementing Carrier Demo Contracts for events with major Wireless Service Providers, which saved our department over $k / year in telecom cost.
  • MARCOM: Worked with sales and marketing colleagues to determine corporate goals and develop strategic integrated marketing plans which included messaging, branding, channel activities, advertising, micorsites, collateral, events and trade shows that were within budget perimeters and yielded the best ROI
  • SOCIAL MEDIA / TV ADVERTISING: Assisted in the production of print, TV, internet/social media advertising, viral videos, collateral development, corporate communications and press kits. Wrote, proof, and edited social media site content, web copy, blogs, marketing collateral, presentations, training guides, FAQ docs, best practices, email blasts, newsletters, surveys and customer testimonials/case studies. Worked on the multimillion dollar Palm Centro “Short Cut to Happy Hour” and Holiday Centro “Claus” TV advertising and managed the campaign’s Facebook and Twitter page. Created and managed various campaign microsites, user groups, contests and forums for promotional events.
  • GAP, INC., San Bruno, CA w Project Leader Metrics         

    ABBOTT DIABETES CARE, Alameda, CA  w Training & Events Coordinator     –

    MERVYN’S, Hayward, CA w Executive Administrative Assistant        

    CISCO SYSTEMS, INC., San Jose, CA w Studio Manager        –

    Solely managed all studio resources and scheduling for Cisco Media Network and global training event coordination / financial analyst support for Internet Learning Solutions Group ILSG. Acted as liaison between vendors and corporate. In conjunction with Product Line Management and SME’s, developed various learning roadmap strategies designed to hit target deliverables and business needs by analyzing the emerging workforce skill level, organizational targets, job requirements and new hire competencies. Employed both quantitative and qualitative research methodologies to evaluate effectiveness of training, conferences and events in achieving set targets and overall business goals ROI and made recommendations based on results. Created facility utilization/cost analyses reports and recommended changes to ILSG budgets and forecasts. 

  • Instrumental in the financial/administrative development of Cisco's multimilliondollar inhouse production studio; which is now saving Cisco millions in outsourced production costs and global travel / training expenses.
  • Successfully designed and implemented nationwide Training Partner Direct Order Program which provided a huge "win" for ILSG by streamlining the training procurement process for Cisco employees, generating increased Cisco enrollments for the Training Partners and cutting Cisco & TPs operational costs & time by over %.
  •  

    Global Event Management Experience

    Highlighted Events while at Palm:

    Linuxworld Expo, San Francisco, CA Aug   Mobile World Congress, Barcelona, Spain Feb

    Digitallife, New York, NY Sep    CTIA Wireless, Las Vegas, NV Apr   

    Treo MOBILE Film Festival, Hollywood, CA Oct  NAB Show, Las Vegas, NV May,

    Vegoose Music Festival, Las Vegas, NV Oct  MTV Movie Awards, Hollywood, CA May

    PGA Tour disney classic, Orlando, FL Nov  Interop, New York, NY Sep

    CES, Las Vegas, NV Jan     Gartner ITxpo, Orlando, FL Oct  

    Education

    CALIFORNIA STATE UNIVERSITY EAST BAY, Hayward, CA     

    B.S., Marketing, Honors, GPA: .

    OHLONE COLLEGE, Fremont, CA  

    A.A., Liberal Arts, Highest Honors, GPA: ., Dean’s List all semesters 

    Technical Expertise

  • Integrated Marketing; Brand Positioning; Messaging Matrix; Trade/Road Show & Event Planning; Project Management; Staff / Client Training; Product Launches; Strategic Collaboration; BB Enterprise / SMB Focus; Virtual / Hybrid Events; Demand Generation Campaigns; Funnel Management; Lead Qualifying, Copywriting, Personas; SEO/SEM; Marketing Automation; Financial Analysis; Budget Optimization; ROI Metrics/Dashboards; Creative Briefings; Asset Analysis; Client Needs Analysis; Agency Management; Consumer / Partner Relations; Cloud Computing; Online, Print and TV Advertising
  • Handson internet marketing experience using social media networks Facebook, Twitter, Linked In, web analytics Google Analytics, blogger sites Blogger, video portals YouTube, landing pages, microsites, online communities, user groups, forums, flash and rich media banner ad creation, QR coding, email, social media and mobile marketing
  • MS Office Suite Advanced Word/Excel Macros/Visual Basics experience; Lotus Notes;  AfterFX; Macromedia Dreamweaver/Flash; Adobe Creative Suite Photoshop/Acrobat/Illustrator/InDesign; Databases Filemaker Pro, MS Access, MS SharePoint; CRM Salesforce.com, Siebel CRM; DemGen Eloqua; Finance Oracle Financials, Business Objects SAP, Hyperion Pillar, Ariba Buyer; Operating Systems Windows VISTA/XP/, Macintosh OSX; Webinars Cisco WebEx, MS LiveMeeting, IBM Lotus Sametime, Citrix GoToMeeting, HP Virtual Room, Cisco IPTV, CCNA Training

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