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CHRISTOPHER A. H.
Product / Brand Marketing
with history positioning both new and existing brands and products as
key players in highly competitive domestic and international marketplaces.
Establish and refine creative
vision, researching and capitalizing on industry and consumer trends.
Increase sales and market
share, spearheading highimpact strategic analysis, plans, and programs.
Amplify exposure and visibility,
identifying optimal platforms and messages to reach target audiences.
Maximize bottomline profit
and ROI, providing highly accurate financial management and forecasts
Build, inspire, and lead world
class teams, uniting parties on all levels on common mission and goals.
Strategic Analysis &
Product Launch & Line Management • P&L Administration
Forecasting • Creative
Multimedia Program & Campaign Design • Competitive Positioning • Messaging
White Papers • MRD • Six Sigma • Shareholder
& Customer Relations • Team & Consensus Building
NOTE: Leave taken
– to pursue MBA, MS in Mathematics and perform veterinary
research. I am currently engaged in research project on Equine
Protozoal Myeloencephalitis EPM believed to be caused by the protozoa
called neurona S. neurona. Formal proposal
was created and presented to the Biology department at the University
of Texas at Tyler. Since that time, secondary research continues
by cataloging scientific research projects conducted on S. neurona
and protozoa found in other animal species that cause similar neurological
problems in the host. Primary research includes discussing with
veterinarians current cases, treatment and effectiveness,
MEDICAL DEVICES, Athens, Texas • –
Managed all aspects of
product line and marketing activities for company’s most important
product lines: Critical Care and Biopsy Forceps Jawz; included creation
of marketing collateral, announcement letters, press releases, FAQs,
product training presentations, and Webinars.
Repositioned and strengthened
brand’s global image, redesigning logo, staging strategic website
transitions, creating effective messaging, and launching targeted PR
Designed and launched company’s
st ecommerce website serving as companywide Web Master.
Reversed $M expense into
$.M profit, developing logistics program, and collaborating with FedEx
and UPS on project execution.
THE HOME DEPOT, Longview,
Texas • –
General Store Manager
Coordinated and led all
facets of $M home improvement business. Led, trained, and motivated
+ employees. Managed change initiatives. Mitigated conflict. Provided
inventory forecasts. Administered finances and P&L.
Increased sales %, margin
%, and net income % while simultaneously decreasing OPEX %, inventory
shrink %, and turnover %.
Achieved +% consistently
on monthly operations, merchandising, and loss prevention audits.
SANGATE SYSTEMS, INC.,
Southborough, Massachusetts •
Manager – Data Migration Products & Services
Oversaw full lifecycle
of Data Migration products and services for mainframe, open systems,
and Windows environments.
Wrote MRD for Open Systems
and Windows Data Replication and Data Migration Products.
Authored white papers on Data
Replications and server clustering in highavailability environment
included comparison of host, controller, and appliance solutions.
Cultivated expertise in SANbased
storage subsystems such as IBM, Compaq, HDS, and EMC, and hostbased
replication solutions including Fujitsu, Veritas, DataCore, HDS, and
CHRISTOPHER A. H. •
CORPORATION • –
– Windows Product Marketing, Enterprise Storage Group ESG
Directed Product Marketing
team focused on driving Compaq’s X/Windows storage solution market
leadership for ESG. Led PlanofRecord for ESG participation in Compaq’s
Microsoft Data Center program. Coordinated crossdivisional program
and launch activities with engineering and product groups. Managed key
account relationships including Microsoft Data Center, SQL Server and
.Net services groups.
Established cohesive Enterprise
Storage/SAN solution with unified positioning and messaging, coordinating
across all ESG product groups.
Codeveloped global Data Center
and .Net sales and marketing programs with worldwide Compaq’s Server,
Database, Customer and Professional Services organizations.
Improved sales effectiveness
and production, training field sales teams on techniques for selling
Windows solutions in the Data Center with Microsoft.
Aided major accounts with
developing storage infrastructure strategies to support unique business
MRS Consulting •
Owner & Principal
Provided clients with
strategic and tactical aid with diverse business and marketing initiatives.
Performed competitive analysis. Identified key market segments. Defined
gotomarket plans. Determined optimal communications mechanisms. Supported
all phases of implementation. Conducted primary research for product
planning product/service concept, functionality, launch segmentation,
price sensitivity and brand perceptions, awareness, testing orthodoxies
Pioneered successful consultancy
aiding startup and established companies with launching new lines of
business and reengineering product management functions; grew to $M
Cultivated loyal client and
referral bases, delivering quantifiable business and revenue improvements.
Prepared highly accurate ROI
forecasts, test marketing new products and technologies including desktops,
notebooks, servers, and storage systems such as DAS, NAS, and SAN.
COMPAQ COMPUTER CORPORATION •
– Network Server Marketing
Managed all worldwide product
marketing for most successful AlphaServer product line, AlphaServer
Defined platform, option,
and server management requirements for Network Server product line.
Supervised and coordinated
group of marketing managers handling all advertising, promotions, sales
and technical training, sales collateral, product line marketing plans,
positioning, and messaging.
Expert and high availability
storage and server environment. Wrote numerous subject matter white
EDUCATION & PROFESSIONAL
Masters of Science in Mathematics Candidate
University of Texas, Tyler,
Bachelor of Science
in Business Administration: Marketing Major, Mathematics Minor
San Jose, State University,
San Jose, California
Six Sigma Green Belt
Member of: American Marketing
Mathematics Association of America
Compaq: VP Sales Achievement
Award x •
Director Excellence Award
Director MIP Award for
Microsoft Office Word,
PowerPoint, Access, Excel, Outlook, Groove • Adobe Creative Suite InDesign, Illustrator,
PhotoShop, Dreamweaver, Flash, Fireworks, Bridge, Acrobat Pro and LifeCycle