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<pre>Array ( [var] => cut_url ) </pre> Resume for Chris H. for Advertising / Marketing / PR / Computer Hardware in Palestine, Texas. Search More Resumes for Advertising / Marketing / PR on #JIEY4IJ63

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Resume for Chris H. for Advertising / Marketing / PR / Computer Hardware in Palestine, Texas

Occupation: Advertising / Marketing / PR Industry: Computer Hardware
Country: United States City: Palestine
State: Texas ZIP: 75803

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ACR Palestine, Texas


MANAGER: Product / Brand Marketing 

Dynamic professional with history positioning both new and existing brands and products as key players in highly competitive domestic and international marketplaces.

  • Establish and refine creative vision, researching and capitalizing on industry and consumer trends.
  • Increase sales and market share, spearheading highimpact strategic analysis, plans, and programs.
  • Amplify exposure and visibility, identifying optimal platforms and messages to reach target audiences.
  • Maximize bottomline profit and ROI, providing highly accurate financial management and forecasts
  • Build, inspire, and lead world class teams, uniting parties on all levels on common mission and goals.

    Strategic Analysis & Planning Branding Product Launch & Line Management P&L Administration

    Forecasting Creative Multimedia Program & Campaign Design Competitive Positioning Messaging

    White Papers MRD Six Sigma Shareholder & Customer Relations Team & Consensus Building  


    NOTE: Leave taken – to pursue MBA, MS in Mathematics and perform veterinary research.  I am currently engaged in research project on Equine Protozoal Myeloencephalitis EPM believed to be caused by the protozoa called neurona S. neurona.  Formal proposal was created and presented to the Biology department at the University of Texas at Tyler.  Since that time, secondary research continues by cataloging scientific research projects conducted on S. neurona and protozoa found in other animal species that cause similar neurological problems in the host.  Primary research includes discussing with veterinarians current cases, treatment and effectiveness, 


    Product Marketing Manager

    Managed all aspects of product line and marketing activities for company’s most important product lines: Critical Care and Biopsy Forceps Jawz; included creation of marketing collateral, announcement letters, press releases, FAQs, product training presentations, and Webinars. 


  • Repositioned and strengthened brand’s global image, redesigning logo, staging strategic website transitions, creating effective messaging, and launching targeted PR campaigns.
  • Designed and launched company’s st ecommerce website serving as companywide Web Master.
  • Reversed $M expense into $.M profit, developing logistics program, and collaborating with FedEx and UPS on project execution.

    THE HOME DEPOT, Longview, Texas

    General Store Manager

    Coordinated and led all facets of $M home improvement business. Led, trained, and motivated + employees. Managed change initiatives. Mitigated conflict. Provided inventory forecasts. Administered finances and P&L.  


  • Increased sales %, margin %, and net income % while simultaneously decreasing OPEX %, inventory shrink %, and turnover %.
  • Achieved +% consistently on monthly operations, merchandising, and loss prevention audits.

    SANGATE SYSTEMS, INC., Southborough, Massachusetts

    Product Marketing Manager – Data Migration Products & Services

    Oversaw full lifecycle of Data Migration products and services for mainframe, open systems, and Windows environments.  


  • Wrote MRD for Open Systems and Windows Data Replication and Data Migration Products.
  • Authored white papers on Data Replications and server clustering in highavailability environment included comparison of host, controller, and appliance solutions.
  • Cultivated expertise in SANbased storage subsystems such as IBM, Compaq, HDS, and EMC, and hostbased replication solutions including Fujitsu, Veritas, DataCore, HDS, and NSI.
  • CHRISTOPHER A. H. Page  


    Manager – Windows Product Marketing, Enterprise Storage Group ESG

    Directed Product Marketing team focused on driving Compaq’s X/Windows storage solution market leadership for ESG. Led PlanofRecord for ESG participation in Compaq’s Microsoft Data Center program. Coordinated crossdivisional program and launch activities with engineering and product groups. Managed key account relationships including Microsoft Data Center, SQL Server and .Net services groups. 


  • Established cohesive Enterprise Storage/SAN solution with unified positioning and messaging, coordinating across all ESG product groups.
  • Codeveloped global Data Center and .Net sales and marketing programs with worldwide Compaq’s Server, Database, Customer and Professional Services organizations.
  • Improved sales effectiveness and production, training field sales teams on techniques for selling Windows solutions in the Data Center with Microsoft.
  • Aided major accounts with developing storage infrastructure strategies to support unique business continuance goals.
  • MRS Consulting

    Owner & Principal

    Provided clients with strategic and tactical aid with diverse business and marketing initiatives. Performed competitive analysis. Identified key market segments. Defined gotomarket plans. Determined optimal communications mechanisms. Supported all phases of implementation.  Conducted primary research for product planning product/service concept, functionality, launch segmentation, price sensitivity and brand perceptions, awareness, testing orthodoxies purposes. 


  • Pioneered successful consultancy aiding startup and established companies with launching new lines of business and reengineering product management functions; grew to $M in sales.
  • Cultivated loyal client and referral bases, delivering quantifiable business and revenue improvements.
  • Prepared highly accurate ROI forecasts, test marketing new products and technologies including desktops, notebooks, servers, and storage systems such as DAS, NAS, and SAN.


    Manager – Network Server Marketing

  • Managed all worldwide product marketing for most successful AlphaServer product line, AlphaServer , .
  • Defined platform, option, and server management requirements for Network Server product line.
  • Supervised and coordinated group of marketing managers handling all advertising, promotions, sales and technical training, sales collateral, product line marketing plans, positioning, and messaging.
  • Expert and high availability storage and server environment. Wrote numerous subject matter white papers.


    MBA, Masters of Science in Mathematics Candidate

    University of Texas, Tyler, Texas

    Bachelor of Science in Business Administration: Marketing Major, Mathematics Minor

    San Jose, State University, San Jose, California

    Six Sigma Green Belt Certification

    Member of: American Marketing Association Mathematics Association of America


    Compaq: VP Sales Achievement Award x Director Excellence Award

    Director MIP Award for Achievement Excellence 


    Microsoft Office Word, PowerPoint, Access, Excel, Outlook, Groove Adobe Creative Suite InDesign, Illustrator, PhotoShop, Dreamweaver, Flash, Fireworks, Bridge, Acrobat Pro and LifeCycle

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