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<pre>Array ( [var] => cut_url ) </pre> Resume for Barbara S. for Advertising / Marketing / PR / Computer Hardware in Scottsdale, Arizona. Search More Resumes for Advertising / Marketing / PR on #Y7ZAHOA8N

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Resume for Barbara S. for Advertising / Marketing / PR / Computer Hardware in Scottsdale, Arizona

Occupation: Advertising / Marketing / PR Industry: Computer Hardware
Country: United States City: Scottsdale
State: Arizona ZIP: 85262

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Barbara S. Scottsdale, AZ    SUMMARY  

Versatile and results oriented Global Marketing Professional with expertise in communications and demand generation program management. Experienced team leader capable of developing and delivering successful marketing programs across crossfunctional groups to achieve revenue goals. Successful creating worldwide reseller channel programs and webbased marketing programs, which increased market share and generated revenue.   

  • Marketing Communications
  • Event Management
  • Program/Project Management
  • Vendor/Supplier Management
  • Measurement/Evaluation
  • Public Relations/Media

    Hewlett Packard HP, Scottsdale, AZ

    Global Marketing Programs Manager

    Implemented strategic marketing plans into actionable marketing communication tactics to support targeted promotions, campaigns and web content supporting multiple stakeholders across a variety of worldwide and regional business units. 

  • Implemented successful demand generation marketing programs adding , HP Certified Professionals to worldwide reseller channel.
  • Created integrated marketing communication program to launch a new learning management system LMS that lead to the activation of , users in ten months.
  • Collaborated with stakeholders to create content for two new portals providing partners and customers with sales tools to increase profitability and customer satisfaction.
  • Improved marketing results by managing data captured through analytical tools to identify new opportunities for greater profitability.
  • Developed and delivered targeted messaging through events and materials to increase training engagements with over partner locations.
  • Provided direction and leadership to vendors, agencies and creative staff to ensure appropriate creative development, execution, production and timely deliverables of materials within budget.

    Hewlett Packard HP, Houston, TX

    Marketing Communications Specialist

    Developed marketing communication programs that included the design, production and distribution of internal and external marketing collateral across a variety of media using traditional and integrated marketing tools.     

  • Achieved year over year average incremental growth of % for channel training programs leading to increased revenue for HP.
  • Implemented online and offline promotional programs that achieved an event revenue objective of two million dollars.
  • Served as web architect for the redesign of the HP Partner Portal and the HP Certified Professional website increasing the sale of HP logo merchandise and the usage of partner sales tools.
  • Established metrics to track the effectiveness of marketing campaigns, programs and promotions allowing for ROI analysis and recommendations for enhancements.

    Barbara S.  PAGE  

    Compaq Computer Corporation, Houston, TX

    Marketing Programs Specialist

    Managed the creation and implementation of marketing programs and collateral to generate robust engagement and interest in Compaq certification and training programs.  

  • Drove all branding efforts for the Compaq Accredited Professional Program to include the creation of new program logos, promotional merchandise and communication templates to ensure global consistency.
  • Developed event strategy and served as marketing lead for the annual Compaq Systems Engineering Conference and exceeded attendance goals .
  • Executed best practices for online lead generation activities to optimize the quantity and duration of visitors to customer websites and partner portals.
  • Implemented outreach efforts through regional loyalty events generating positive media coverage for certification programs.

    Held positions in both Fortune and small startup companies with increasing levels of responsibility in the hightech industry. Positions included Supervisor, Customer Relations; Supervisor, Production Information Call Center; Manager, Client Training; Director, Training and Customer Support. Accomplishments included management a team of Training Specialists responsible for developing targeted training courses for end user and reseller accounts to increase product sales. Instrumental in implementing significant improvements in client relationship programs, productivity, quality, and customer satisfaction while reducing costs. 


    Bachelor of Arts, Education

    Sam Houston State University, Huntsville, Texas PROFESSIONAL DEVELOPMENT  

    Numerous programs, conferences and American Marketing Association webinars including Integrated Marketing Strategies, Social Media, Branding, Interactive Marketing, and Website Design  


    American Marketing Association AMA

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