[var] => content
[type] => preview
[var] => cut_url
Versatile and results oriented Global
Marketing Professional with expertise in communications and demand generation
program management. Experienced team leader capable of developing and
delivering successful marketing programs across crossfunctional groups
to achieve revenue goals. Successful creating worldwide reseller channel
programs and webbased marketing programs, which increased market share
and generated revenue.
Hewlett Packard HP,
Global Marketing Programs Manager
Implemented strategic marketing plans
into actionable marketing communication tactics to support targeted
promotions, campaigns and web content supporting multiple stakeholders
across a variety of worldwide and regional business units.
Implemented successful demand
generation marketing programs adding , HP Certified Professionals
to worldwide reseller channel.
Created integrated marketing
communication program to launch a new learning management system LMS
that lead to the activation of , users in ten months.
Collaborated with stakeholders
to create content for two new portals providing partners and customers
with sales tools to increase profitability and customer satisfaction.
Improved marketing results
by managing data captured through analytical tools to identify new opportunities
for greater profitability.
Developed and delivered targeted
messaging through events and materials to increase training engagements
with over partner locations.
Provided direction and leadership
to vendors, agencies and creative staff to ensure appropriate creative
development, execution, production and timely deliverables of materials
Hewlett Packard HP,
Marketing Communications Specialist
Developed marketing communication programs
that included the design, production and distribution of internal and
external marketing collateral across a variety of media using traditional
and integrated marketing tools.
Achieved year over year average
incremental growth of % for channel training programs leading to increased
revenue for HP.
Implemented online and offline
promotional programs that achieved an event revenue objective of two
Served as web architect for
the redesign of the HP Partner Portal and the HP Certified Professional
website increasing the sale of HP logo merchandise and the usage of
partner sales tools.
Established metrics to track
the effectiveness of marketing campaigns, programs and promotions allowing
for ROI analysis and recommendations for enhancements.
Barbara S. PAGE
Compaq Computer Corporation,
Managed the creation and implementation
of marketing programs and collateral to generate robust engagement and
interest in Compaq certification and training programs.
Drove all branding efforts
for the Compaq Accredited Professional Program to include the creation
of new program logos, promotional merchandise and communication templates
to ensure global consistency.
Developed event strategy and
served as marketing lead for the annual Compaq Systems Engineering Conference
and exceeded attendance goals .
Executed best practices for
online lead generation activities to optimize the quantity and duration
of visitors to customer websites and partner portals.
Implemented outreach efforts
through regional loyalty events generating positive media coverage for
Held positions in both Fortune and
small startup companies with increasing levels of responsibility in
the hightech industry. Positions included Supervisor, Customer Relations;
Supervisor, Production Information Call Center; Manager, Client Training;
Director, Training and Customer Support. Accomplishments included management a
team of Training Specialists responsible for developing targeted
training courses for end user and reseller accounts to increase product
sales. Instrumental in implementing significant improvements in client
relationship programs, productivity, quality, and customer satisfaction
while reducing costs.
Bachelor of Arts, Education
Sam Houston State University,
Numerous programs, conferences
and American Marketing Association webinars including Integrated Marketing
Strategies, Social Media, Branding, Interactive Marketing, and Website
American Marketing Association