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<pre>Array ( [var] => cut_url ) </pre> Resume for Anne-Pierre G. for Advertising / Marketing / PR / Computer & IT Services in Paris, France. Search More Resumes for Advertising / Marketing / PR on #FXIOJM1B3

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Resume for Anne-Pierre G. for Advertising / Marketing / PR / Computer & IT Services in Paris, France

Occupation: Advertising / Marketing / PR Industry: Computer & IT Services
Country: France City: Paris
State: Ile-de-France ZIP: 75015

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AnnePierre G.
rue Valentin Haüy – Paris
DOB : //
May Marketing Director – Lenovo France & North West Africa, Turnover EUR M, Budget EUR ,M
Member of Executive Committee Management of people
◊ Manage transition of IBM to Lenovo after the acquisition of IBM PC Division by Lenovo //:
◊ Lenovo Brand launch in France :
Definition & positioning of Lenovo brand launch on BB market, followed by BC market thru offensive plans
Reinforcement of ThinkPad brand, implementation of marketing strategy media, non media, online, offline
Development of business partnerships Intel, SFR… & large scale sponsorings Olympics Turino/Beijing, F Williams…
◊ Setup and development of the Marketing team:
Management of the Lenovo Marketing team, interface with crossfunctional teams in a multicultural environment
◊ Optimization of Operational Marketing:
Definition and implementation of new processes CRM for operational & budget management; RAD implementation
Introduction of performance indicators KPI, scorecard for marketing operations and cost savings programs ROI
◊ New business & ecosystem development :
Creation of a new approach to address SMB market and Mid Market thru channel network & ecosystem development
Successful launch of Lenovo on new markets in France Consumer, Servers and opening in Morocco
Main achievements
Increase of Lenovo brand awareness : > x in years exceeded objectives
Awarded as « Marketing Manager of The Year » in – ; Excellence Award in
Budget x versus initial budget; increase in speed of execution, simplicity and efficiency
Turnover increase: EUR Billion in years + % growth in volume on a SMB market at +% growth
April Marketing Director – IBM Division PC France & Belgium ; Budget managed EUR ,M excluding
advertising. Management of people in France & Coordination of Belgian team.
◊ Development of ThinkPad market share on Large Account & SMB markets :
Management of Marketing mix for ThinkPad brand ; launch of new brands; focus on upselling/crossselling
Implementation of strategic plans for “Think” brands based on differentiation & innovation; customer insights focus
◊ Team Reorganization and Management : Merging of Marketing/Com. and Product teams to improve efficiency & quality
◊ Management of France & Belgium product managers : Sharing of Best Practices, definition of product offering
management process, Pricing & Profit optimization; alignement with sales coverage.
◊ Animation of Channel distribution network: tools, communication, events, incentives, Acquisition & Retention prg
◊ Responsible of the PC Division training : internal & external sales enablement tools, support program…
Main achievements
Notebook Mobile mix growth %, + points in months and market share ,% +, points
Increase speed of execution and flexibility of the teams
ThinkPad Product Manager – IBM Division PC France & Belgium
◊ Development of the ThinkPad brand ; main contributor to the IBM strategy : Turnover, Volumes & Gross Profit.
◊ Market intelligence: Design of a new competitive analysis & sales support tool in France; preprocurement methodology
◊ Management of promotion budget and process, sales & inventory rotation optimization
Increased ThinkPad brand awareness Press, Customers, Partners: nd brand after IBM Corporate
Winback of Large Accounts Schneider, Crédit Mutuel … thru CLevel relationships and preprocurement
Presales specialist IBM Division PC France & USA
◊ Interface role between Sales direct/indirect, Technical and Marketing teams
Marketing Product Specialist – IBM France
◊ Product announcement, participation in Professional IT shows, partnerships development
Translation Project Manager – IBM France & USA
◊ Responsible of the correct adaptation of IBM software before launching on the French market; interface with R&D labs
Master of Science – Industrial Management Clemson University, SC, USA
Business School : Ecole Supérieure de Commerce et d’Administration des Entreprises in PAU, France
Baccalaureat C Science
Bilingual, Work language for years
Ski participation in «Olympic week» , Swimming, Tennis, Golf
Art Art history class, Theatre member of an amateur troop, Travel, Social Media
Participation at the Women’s Economic Forum Deauville to . Speaker in .
Marketing Director
Business development

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