April Marketing Director – IBM Division PC France & Belgium ; Budget managed EUR ,M excluding
advertising. Management of people in France & Coordination of Belgian team.
◊ Development of ThinkPad market share on Large Account & SMB markets :
Management of Marketing mix for ThinkPad brand ; launch of new brands; focus on upselling/crossselling
Implementation of strategic plans for “Think” brands based on differentiation & innovation; customer insights focus
◊ Team Reorganization and Management : Merging of Marketing/Com. and Product teams to improve efficiency & quality
◊ Management of France & Belgium product managers : Sharing of Best Practices, definition of product offering
management process, Pricing & Profit optimization; alignement with sales coverage.
◊ Animation of Channel distribution network: tools, communication, events, incentives, Acquisition & Retention prg
◊ Responsible of the PC Division training : internal & external sales enablement tools, support program…
Notebook Mobile mix growth %, + points in months and market share ,% +, points
Increase speed of execution and flexibility of the teams
ThinkPad Product Manager – IBM Division PC France & Belgium
◊ Development of the ThinkPad brand ; main contributor to the IBM strategy : Turnover, Volumes & Gross Profit.
◊ Market intelligence: Design of a new competitive analysis & sales support tool in France; preprocurement methodology
◊ Management of promotion budget and process, sales & inventory rotation optimization
Increased ThinkPad brand awareness Press, Customers, Partners: nd brand after IBM Corporate
Winback of Large Accounts Schneider, Crédit Mutuel … thru CLevel relationships and preprocurement
Presales specialist IBM Division PC France & USA
◊ Interface role between Sales direct/indirect, Technical and Marketing teams
Marketing Product Specialist – IBM France
◊ Product announcement, participation in Professional IT shows, partnerships development
Translation Project Manager – IBM France & USA
◊ Responsible of the correct adaptation of IBM software before launching on the French market; interface with R&D labs