|ASHIRWAD AGENCIES Mumbai
May – August
The company was in the business of
marketing CDMA mobile connections and SIM cards.
Achievement: Over the years
did good business with profits over $ .
With the changes in business policies
and commission structures in early , the margins were very thin
and business not able to expand due to capital funds requirements.
–INDIA November May
Assistant Manager Product
– NAKAMICHI BRAND
Kitchen appliances is a consumer Electronics
Products company in India I was responsible for looking after promotion
of NAKAMICHI range of audio products , one of the renowned brands of
high end audio systems in the world.
for Product management and brand building across India. This included
formulation and execution of marketing communication programs with creative
agencies and corporate sales
Set up retail stores in
major cities in India – Mumbai , Delhi , Bangalore , Chennai ,
Hyderabad . This resulted in helping gain bulk orders from major music
Created brand awareness
through advertising campaigns.
–INDIA July – November
Assistant Manager Product
– SANSUI BRAND
of the SANSUI brand in India with a focus to adapting the Japanese technology
to suit the Indian consumers. The range of products included Color TVs,
B&W TVs, Audio players, CD players, DVD players.
Setup the All India service
network of over branches, implemented brand strengthening measures
through post sales service camps.
Worked with the design team
to adapt the product to suit the Indian climatic and market conditions
Handled product evaluation
for presales activity.
Team management of over
branches across India for spares and manpower management.
SOFTWARE MART INDIA LIMITED
May to Jan
Assistant manager Channel sales
Responsible for sales of packaged
software products such as the SCO, Microsoft range and Oracle range
etc. Handled dealer network in Maharashtra, Gujarat and M.P. Also handled
tenders to Indian Public sector and Govt. organizations.
VIDEOCON INTERNATIONAL LIMITED
May to Aug
Senior Officer Central Service
Videocon is one of the leading manufacturers
of Consumer durables in India.
the operations aspects of the post sales service department of with
a network of over branches with information flow so as to have reporting
at various level and to other department like marketing, finance, sales
and management. Included designing of various formats and workflow at
different levels of daily operations.
Was designated as Project incharge
for a crucial image building exercise to conduct Free Service Camps
for audio products in cities in India. This involved in responsibility
of all aspects of the project from planning, intelligence gathering,
operations, execution, to management reporting of outcome.
Achievements: This project was
so successful that it was not only adopted as a brand building exercise
but also imitated by competition in times to come.