specific frontends to maintain the integrity of the brands and increase Customer loyalty.
Call Centre Application transition of existing desktop application to a new backend platform .Net
in order to improve efficiency and reduce the average oncall time. The transition involved
extensive usability research, prototyping of the future solution, use of Agile Software Development
methodology and implementing of advanced frontend approaches.
Enhancement Services Application – an internal application that replaced a number of outdated
software tools that were used to market and sell specific products to Customers as well as handle
the billing and accounting part of the process. The application development involved extensive
business analysis and information architecture work use cases and scenarios, information
organization/taxonomy, functional workflows and implementing of advanced frontend
approaches flexible and reskinnable frontend, skin application on the control level.
Mlearning software for a telecom Client Research in Motion. The pilot stage has been
successfully completed. The global rollout stage is scheduled for later early .
Social Networking Portal WestJetEasyLife – implementation and extensive customization of a
third party software Community Server to create a social networking portal for WestJet travel
agents. The project involved usability research and focus group studies to evaluate the approach,
as well as Information Architecture work and extensive wireframing and prototyping of the future
Worked with Client Services and Business Operations on project initiation project statement or creative
brief. Performed business analysis, including competitive analysis, persona development, use cases and
scenarios. Prepared detailed business requirements
Conducted usability studies Focus Groups, User Surveys and interviews and evaluated applications with
focus on optimal productivity and maximum usability. Implemented various UX measurement techniques
e.g. Spider Diagrams and accessed developed applications against competition and previous efforts.
Analyzed web metrics and completed performance assessments KPIs using Web Analytics tools Google
Analytics, Web Trends, Omniture.
Managed all contacts with Google team, coordinated implementation of Google Analytics and DoubleClick
Information Design & Interaction Design
Functional specifications IAs, functional workflows, site maps, storyboards and key UI screens.
Wireframes and interactive prototypes to clearly define the functionality and ensure optimal and efficient
Provided creative direction and technicalÊleadership to the team members – to ensure usable and
accessible web applications are built, with special attention paid to intuitive navigation, clean and visually
appealing UIs, branding consistency and effective content presentation
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Senior Programmer Analyst
Mackenzie Financial, Toronto, ON
Worked with Marketing and Business Operations on development of the public website and internal/private
applications. Mackenzie Public Website: .
Mackenzie secure applications are not available for public users – screenshots can be provided upon
Gathered requirements. Translated functional requirements into use cases. Identified and documented non