Multibillion dollar diversified financial corporation Westlake Village, CA
CTO & Senior Vice President – Marketing Technologies to
> Directed marketing technologies to elevate Company from position as the mortgage lender to in the
> Streamlined Marketing Technologies Department to achieve maximum productivity with current workforce.
Increased staff from to and expanded Department responsibilities to effectively accommodate the
needs of the entire Countrywide Enterprise.
> Reduced annual labor cost % and increased campaign productivity % by effectively implementing an
India offshore campaign production methodology.
> Developed and implemented Department’s strategic plans & budget: aligned business goals to department
goals, Business Process Outsourcing BPO methodology, PACE Customer & Company Survey System.
Increased Budget from K to K to meet the business needs.
> Improved direct campaigning process and data integrity by establishing business intelligence platform,
Ascential ETL tools, data warehouse, and Enterprise Operational Data Store for internal operational system
and external data. Result: Increased campaign ROI by millions of dollars.
> Architected & Implemented highavailability infrastructure, which minimized losses and infrastructure
recovery time in the event of outages.
> Strategized, Developed, Implemented and Project Managed Siebel Analytics solutions for Executive and
Management Level for Sales, Marketing, Financial, CRM & PRM Dashboards and Reports, Marketing
Campaign Segmentation for + Direct Marketing Campaign, Business Intelligence, PACE Customer &
Company Survey system with dynamic Dashboards and Reports
> Streamlined campaign production, which increased campaign productivity from to over direct
channel campaigns per year.
> Implemented Siebel CRM, PRM, Campaign Management, Analytics, Marketing, and Lead Assignment
modules and integrated into Enterprise Preference Management System / automated Q/A & Q/C controlled
> Implemented Siebel and Aprimo Enterprise Events Management system.
> Developed and Implemented the Enterprise Marketing department PMO methodology and managed staff.
> Led & supervised approximately employees, subcontractors, strategic partners, and customers.