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Monica Uthappa M.
San Francisco, CA
To render my services to an established
organization as a thorough professional and be a part of its team where
I can utilize my technical knowledge and interpersonal skills to the
best of my capabilities, besides gaining as much knowledge as possible
in order to achieve expertise in the working domain.
~ years of professional
experience as a PHP programmer.
Effective command over written
and verbal communication.
Familiar with web development
and content management systems.
C, C++, PHP, Java
Tools : Firebug,
Charles, Soap UI,TOAD, Eclipse
Web Servers: Apache
Linux, UNIX, Windows
Version Control :
ADTERACTIVE INC. , San
Francisco, CAJanuary to April
[Profile Engineering Intern]:
Handled the integration
of external schools as well as aggregators for the educational vertical.
Developed dynamic database
driven websites using the LAMP stack Linux/ApachePHP/MySQL on the
Jobfinder website :
Part of a two member engineering team that designed & developed
a Zend MVC based PHP portal for job seekers – findabetterjob.com
The portal allowed users to find job listings based on geographic information
as well as user entered keywords.
Used HTML/CSS to create
the frontend content for the web pages and the web flow based on the
PSDs provided by the design team.
Developed the functionality
of the Jobsite using Zend framework’s MVC architecture
Built a plug and play DAO
pattern based implementation to integrate rd party job listing
APIs. Used PHP CURL as well as Zend HttpClient to implement the API
provided by the rd party job listing solution providers
Stored the user information
in a MySQL Database to be used for lead generation purposes as well
as monetization purposes.
Adoption of the Zend MVC
framework allowed rapid A/B Testing with different visual elements of
both the landing pages as well as the flow.
Dynamic Landing Pages Framework:
Was part of team that built a simple A/B testing framework for landing
pages with intent to allow the media buying team to test and optimize
the landing pages without the need for either application development
Helped develop a hierarchical
mechanisms wherein creative elements as well as entire landing pages
could be A/B tested by use of a dynamic parameters.
Managers could handle deploying and testing of creative elements such
as the banners, text callout, color schemes etc on their own with very
little engineering assistance.
Obtained the user data from
the form submit, validated, normalized and passed along to a traditional
lead generation flow for the educational vertical.
Lead Generation School
Integrations for the Educational Vertical:
Integrated in excess of external schools for the educational vertical
over the period of time at Adteractive.
Used an existing legacy
XML based framework to create the content for the webforms for these
individual schools. XML definitions rendered using a Smarty based templating
Setup the backend database
metadata records to associate the right geotargeting as well as program
and degree based targeting/filters for these schools.
Handled the validation criteria
backend validation using a preexisting service.
Configured the lead delivery
aspects of each of these integrations based upon the specs including
the protocol to be used generally Http POST/GET integrations as well
as the actual payload to be delivered.
San Diego State University,
San Diego, CA
MASTERS IN COMPUTER SCIENCE
Bangalore Institute of Technology,