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<pre>Array ( [var] => cut_url ) </pre> Resume for Izabela B. for Advertising / Marketing / PR / Consumer Services in Braine L'Alleud, Belgium. Search More Resumes for Advertising / Marketing / PR on Resumark.com #9R3RZWIRD
 

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Resume for Izabela B. for Advertising / Marketing / PR / Consumer Services in Braine L'Alleud, Belgium




Occupation: Advertising / Marketing / PR Industry: Consumer Services
Country: Belgium City: Braine L'Alleud
State: Brabant Wallon ZIP: 1420



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Rue La Rue                                                                + mobile

Braine l’Alleud, Belgium         private

   

Izabela B. 
 
 
 
 

  • Experienced International Marketing Manager and Global Brand Development Manager with over years of responsibility for multicountry business units at international consumer goods companies, retail and direct selling organizations.
  • Proven strategy development skills and delivery of results on all assignments.
  • Creative and analytical Marketing background with broad customer development experience. Successfully led, developed, coached teams and individuals. Reputation for being passionate about the business and for a thorough, yet pragmatic, results & people oriented approach.
  • Pragmatic problemsolving approach and proven ability to become quickly skilled and familiar with new situations,  including technically sophisticated background and challenging cultural environments 
  •  

    CAREER HIGHLIGHTS

     
    ANSELL HEALTHCARE                                                                       – current                       With Net Sales over $ .M, Ansell Healthcare is a global leader in the design, development, manufacture and marketing of barrier protective products. With operations in the Americas, Europe and Asia, Ansell employs more than , people worldwide and holds leading position. Ansell headquarter is based in Richmond, Australia. 
     
     

    SENIOR BRAND MARKETING MANAGER – EMEA                                                                       – current

    SALES MANAGER AFRICA                                                            

    Management of international business operations – Europe, Middle East, Africa, Russia and CIS. Brand development and new business development responsibility. Reporting to the Head of Marketing, direct reports. Based at the European headquarter in Brussels Belgium.

  • Deliver volume and profit objectives whilst developing strong brands & propositions across the Distributor Markets region
  • Develop European Marketing Strategy for Consumer Division
  • Develop, on an annual basis, an activity plan tactics in conjunction with Sales Management to achieve the objectives
  • Lead the development and implementation of brand strategies incl. Marketing Plans in the assigned markets with the distributors
  • Ensure consistency of Branding and Vision implementation across Emerging Markets
  • Develop the relevant customer and consumer insights to drive the growth platform of the Ansell consumer products portfolio in the region
  • Develop business development strategies for accelerated growth of the portfolio based on those insights in existing and new markets
  • Identify and initiate new initiatives to strengthen the Ansell consumer product portfolio in the defined region, as part of the global strategy for growth.
  • Identify and exploit new product initiatives that are in line with local markets realities and requirements financially and conceptually
  • Harmonize and streamline the existing product portfolio, in order to create a better platform for growth
  • Develop and implement marketing initiatives and promotional programs to drive revenue and market share growth
  • Manage strategic and tactical coordination for the effective implementation of product/market strategies.
  • Development and monitor of budget sales and A&P together with Emerging Markets Sales Team
  • Strategic input regarding sourcing, costing and pricing issues
  • Provide leadership to the existing marketing organisation and contribute to the further professionalising of the department
  • Active management role towards distribution partners in the region in developing strategic relations with Distributors
  • Key achievements

  • Dynamic growth in Market Share and % sales increase in South Africa FY
  • New trade and merchandising strategy introduction with % sales increase in Emerging Markets FY
  • New business development in Ukraine, Estonia, Romania and Croatia.
  • Product portfolio rationalization by merging languages group = % cost and manufacture time reduction
  •  
     
    ORIFLAME COSMETICS S.A                                                       – With Net Sales of € .bn, Oriflame is an international cosmetics company selling direct with sales in countries in five regions. Oriflame offers natural skincare products, fragrances, color cosmetics, toiletries and accessories. Company listed on the Nordic Exchange 
     
     
     
     

    GLOBAL BRAND DELOPMENT MANAGER                                                                                               –

    Global development responsibility for € M Net Sales. Reporting to the Chief Marketing Officer, board member, direct reports. Based at the headquarter in Waterloo Belgium.  

  • Formulate global accessories category strategy and development of new products encompassing concept, formulation, packaging and catalogue layouts
  • Build strong concepts with clear selling points using desk research, assessing and interpreting customer understanding studies to develop a clear understanding of consumer and sales consultants needs
  • Build financial solid launch plan and keep track of status through out the development
  • Travel to Hong Kong and China to meet suppliers, factories and visit trades shows and also for sourcing new development opportunities
  • Master the category in terms of market intelligence, innovations and consumer insight
  • Keep up with category industry and make relevant analysis and conclusions
  • Have a clear understanding of category’s internal strength & weaknesses and use knowledge to build optimal product launches
  • Run post launch analysis launches and derive relevant conclusions for future launches/work
  • Develop fullscale launch support material to the markets from conceptual to implementation phase
  • Key achievements

  • Dynamic Category growth .% in sales and .% in contribution due to the strategy revision
  • Create new category strategy based on the innovative global customer research feedback
  • Prepare and implement in the Global Marketing Department new support product process for all categories
  • MARKETING PLANING AND MERCHANDISING MANAGER – EMEA                                              –

    Responsibility for € M Net Sales. Reporting to the Regional Sales Director, direct reports. Based at the headquarter in Waterloo Belgium.  

  • Created and implemented all Marketing strategies for markets in Central Eastern Europe Coordination of marketing and merchandising plan for in Central Europe and Mediterranean region.  Delivery of Sales and Profit in line with monthly, quarterly and annual objectives. Development and implementation of marketing strategy for new markets entries including Lebanon, Saudi Arabia and Sudan
  • Formulated category growth initiatives, product development recommendations and marcomms menus
  • Briefed, reviewed and approved all promotional collateral ensuring consistent
  • Worked with product, forecasting and supply chain groups to prevent excess and deplete obsolete stocks
  • Created customer and distributor acquisition, retention and support programmes
  • Provided marketing advice to markets legal practice new business initiative, including marketing, PR and agent/licensee proposals
  • Working with full service marketing agency coordinated production of Health and Safety manual for large retail organisation
  • Review of annual new product proposals to optimise regional line productivity
  • Communication and review of generic regional marketing plan with all participating markets
  • Brief and supervision of all creative output including catalogues, flyers and sales support materials
  • Ongoing financial analysis of product and promotional programmes at forecast and postcampaign stage
  • Organisation and management of annual and quarterly regional marketing planning conferences
  • Key achievements

  • Continuous delivery of regional sales and profit objectives thought products innovation and offers: catalogues per year, pages each, translated in languages M copies. Increased the direct sales of Oriflame products from M€ in to M€ in with these catalogues
  • Development of new loyalty programme to drive Sales agent recruitment and retention
  • Implemented new monthly regional sales analysis for senior executive distribution
  •  
    CASINO GROUP S.A  GEANT POLSKA Sp.zo.o                                    – With over , stores around the world, Casino has gained a leading edge in the French food retail trade as: , , , , chains as well as its . 
     
    MARKETING MANAGER Warsaw, Poland                                                           –

    Responsibility of € M marketing budget. Reporting to the General Director, direct reports. Based at the headquarter in Warsaw Poland.  

    Provide complete marketing service and regional strategy.  Increase costumers’ traffic through promotional activities

  • Instigated and deployed contingency plans in reaction to market fluctuations and competitor initiatives
  • Coordination of all ATL and BTL marketing activity for Geant hypermarkets in Poland.
  • Planning, management and reconciliation of marketing budgets
  • Supervision of third party suppliers including advertising agencies, media houses, and distribution agents
  • Ongoing financial analysis of product and promotional programmes at forecast and postcampaign stage
  • Implemented category, brand and sales support programmes consolidating global corporate guidelines
  • Analysed and interpreted customer, sales force and competitor data in order to generate profit plan
  • Recruited and trained local staff in order to maximise team stability and retention
  • Development, design and maintenance of the company website
  •  

    Key achievements

  • Created and implemented all Marketing strategies for supermarkets openings in the biggest cities

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