TŒrŒkv‰sz Str. /B.
H – Budapest, Hungary
Summary of Qualifications
Multi talented, team oriented Marketing and PR professional with more than fifteen years of international
experience managing Marketing and Communications operations for Fortune and small companies.
Solid background in domestic and international marketing, communications, public relations, project
management, media and client relations and event organization. Talented in developing and implementing
innovative marketing strategies, corporate communication campaigns and profile raising programs that can
substantially increase the overall company profitability. Adept at managing crises communications.
Proficient in handling both local and international media relations. Talented in creating and publishing high
visibility promotional and publicity materials for firms in the United States and Central Europe that can
help business operations to succeed.
Personal Leave – Relocation to November,
Communications and PR Manager for Europe, Middle East and Africa,
GE Consumer & Industrial, Center of EMEA – GE Hungary Zrt. to
Provided organizational communication and PR support to all business functions of GE Consumer &
Industrial within the EMEA pole.
Was fully responsible for all communication, PR/media activities of each rooftop reorganizations,
restructurings and plant closures in the different countries. Developed multiple, strategic communication
plans to the different constituencies to support the aforementioned projects. Developed strike contingency
communications and handled crises situations with the international and local media with full
Developed proactive annual EMEA Communication Calendars for the different CEOs and their staffs with
the objective to enhance employees’ awareness on growth initiatives of the business. Items included
messages from the CEO; quarterly C&I EMEA business updates; moderated web chats; quarterly all
employee meetings on multiple locations; annual European Works Council meetings. Created successful
promotional campaigns like the”Cost of Quality” and “Integrity”.