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<pre>Array ( [var] => cut_url ) </pre> Resume for Erika W. for Advertising / Marketing / PR / Consumer Services in Budapest, Hungary. Search More Resumes for Advertising / Marketing / PR on #K4G482DST

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Resume for Erika W. for Advertising / Marketing / PR / Consumer Services in Budapest, Hungary

Occupation: Advertising / Marketing / PR Industry: Consumer Services
Country: Hungary City: Budapest
State: Budapest ZIP: 1025

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Erika W.
TŒrŒkv‰sz Str. /B.
H – Budapest, Hungary
+ Ê
Summary of Qualifications
Multi talented, team oriented Marketing and PR professional with more than fifteen years of international
experience managing Marketing and Communications operations for Fortune and small companies.
Solid background in domestic and international marketing, communications, public relations, project
management, media and client relations and event organization. Talented in developing and implementing
innovative marketing strategies, corporate communication campaigns and profile raising programs that can
substantially increase the overall company profitability. Adept at managing crises communications.
Proficient in handling both local and international media relations. Talented in creating and publishing high
visibility promotional and publicity materials for firms in the United States and Central Europe that can
help business operations to succeed.
Professional Experience
Personal Leave – Relocation to November,
Communications and PR Manager for Europe, Middle East and Africa,
GE Consumer & Industrial, Center of EMEA – GE Hungary Zrt. to
Provided organizational communication and PR support to all business functions of GE Consumer &
Industrial within the EMEA pole.
Was fully responsible for all communication, PR/media activities of each rooftop reorganizations,
restructurings and plant closures in the different countries. Developed multiple, strategic communication
plans to the different constituencies to support the aforementioned projects. Developed strike contingency
communications and handled crises situations with the international and local media with full
Developed proactive annual EMEA Communication Calendars for the different CEOs and their staffs with
the objective to enhance employees’ awareness on growth initiatives of the business. Items included
messages from the CEO; quarterly C&I EMEA business updates; moderated web chats; quarterly all
employee meetings on multiple locations; annual European Works Council meetings. Created successful
promotional campaigns like the”Cost of Quality” and “Integrity”.
Aliened with the company’s development on the emerging markets published multiple profile raising
articles on business wins from Saudi, Dubai, Egypt, and South Africa.
Secured constant information flow between C&I’ Headquarters and GE Corporate.
Marketing Communications Manager, River Run Software, CT, USA, to
Led strategic brandbuilding initiatives and implemented the firm’s visual identity program. Developed and
executed conceptual marketing communications strategies. Established an extensive network of press and
media relations. Wrote and publicized corporate announcements, press releases and secured free editorials.
Created corporate collaterals and advertisements. Actively participated in the improvement of the corporate
website. Arranged speaking engagements and developed testimonial video productions.
Director of Marketing, Deloitte & Touche, Hungary, to
Developed and implemented marketing communications strategies into everyday operations.
Strengthened the firm’s image, achieved a higher level of awareness of its different services and a
reputation superior to other “Big Five firms” on the Hungarian market.
Substantially increased the knowledge and understanding of the company’s clients, the Hungarian
and foreign business community of the expertise, professionalism and versatile services of D&T.
In conjunction with a Hungarian research firm published the “Economic Trends in Easter Europe”,
regional macroeconomic study, which at that time, was the one and only publication of its kind.
Created service line booklets, product brochures, client newsletters, recruitment brochures, press kits, and
news releases.
Developed and launched the lists of the Top Companies in Hungary and the Top Hungarian Banks.
Successfully introduced and implemented Deloitte Touche Tohmatsu’s Global Advertising Campaign
on the Hungarian market.
Developed and executed strategic organizational communications plans and secured constant information
flow between the local and worldwide practices.
Executive Meeting Manager, Budapest Marriott Hotel, Hungary, to
Demonstrated results in both actively selling all services of the five stars property and handling
incoming requests for combined Rooms and EventCatering businesses. Successfully organized
upscale events and conferences for various governmental institutions and large professional
corporate clients. Improved the internal communications within the Hotel.
Marketing Communications Manager, Westel Radiotelephone Ltd., Hungary,
Actively participated in the creation of the new, unified image of the company. Handled all
communications assignments of the firm with full accountability. Supervised the public relations activities
of six Area Managers.
Senior Advisor to General Manager, Hungarian Telecommunications Ltd. – Budapest Directorate,
Hungary, to
Activities exemplified a wide range of marketing, public relations, enterprise and foreign
language related tasks. Provided support to General Manager in handling relationships with major clients
and subscribers.
GE Leadership Program – Communications Fellowship, New York, USA Certificate
The Oxford/BPP Open Learning, Budapest, Hungary, Certificate in Management Studies
Sacred Heart University, Fairfield, Connecticut, USA, Degree in Media Studies
Hungarian Chamber of Commerce, Budapest, Hungary, Certificate in Foreign Trade
and Marketing
English fluent business professional level
Hungarian native

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