Global CRM Head Region: Asia, LATAM & Africa
• Appointed to lead the entire strategy modeling & marketing effort around shaping the Customer
Relationship model for the Pureit turnover m+ USD brand globally.
• Responsible for global Customer Service strategy planning , operational management, business
solutions procurement, ecommerce/website operations, and customer service operations
• Responsible for the driving CRM analytics by developing customer segmentation, profiling in order to
support marketing campaigns and effectiveness of loyalty & retention campaigns
• Successfully implemented Web & Digital strategy thru designing campaigns, Ecommerce,
Social media, Mobile media.
• Designed & executed the Global CRM capability with Cloud CRM Netsuite for CRM & managing
business analytics. Designed hugely efficient lead management, Cross selling & retention programs
thru an integrated model for the category.
• Partnered with global vendors/agencies to work on emerging media/digital marketing technologies &
search engine marketing techniques to improve customer acquisition, engagement & marketing
National CRM Head Region: India National
• Conceptualized & deployed an integrated Customer Relationship Model for the business in
India from scratch. This business unit alone generates a turnover of over mn annually & also
manages over mn interactions every year.
• Directly managed a team size of Managers across the country to build a comprehensive consumer
relationship model for new product Pureit for the organization
• Designed and executed innovative IT driven solutions through CRM/IVR/SMS integrated service for
driving customer loyalty , speedy customer response times , large scale customer satisfaction
programs & Ecommerce lead sales
• Signification contributions by generating huge savings over % on operation running costs
by CRM lead initiatives
• Designed customer analytics to drive customer retention, up sell & cross sell programs. The referral
campaign through CRM contributed %% of overall sales consistently