PROCTER & GAMBLE Arabian Peninsula GCC & Pakistan
Regional Shopper Marketing Associate Brand Manager
Design, Plan and Execute Corporate initiatives with Key strategic customers and High Frequency Stores HFS
across the Arabian Peninsula markets that target leveraging portfolio scale, key pillar for company brands
growth at those customers and drive synergy for Big events throughout the year across customers and countries.
Assisting the Customer Teams to design and sign Annual “Joint Business Plans” agreements with Key strategic
customers Via building the improving Corporate initiative Master plan and linking it to Customers’ initiatives
and events’ calendars to enable creating best value and ROI for both our Brands and Customers’ categories.
Also support Leveraging and Boosting Key Categories’ initiatives and Launches Fabric care, Paper, Hair care
and Male Grooming through strong category/customer exclusive events and Shopper Based learning and
executions to drive shopertainemnt and retailtainment entertain Retailer and Shopper to drive more offtake
> Delivered with Best in class exploitation the Key event for P&G “Special Olympics”
> Designed and executed more than Key corporate initiatives across GCC & Pakistan markets in
> Codesigned the Joint Business Plans for Key GCC countries strategic customers AlOthaim KSA,
Panda KSA, Carrefour GCC, Lulu EMK group UAE and Spinneys UAE
> Led the Key initiatives to be Key contributor to strategic categories growth mainly Fabric care, Paper &
Hair care in
PROCTER & GAMBLE – Near East, Egypt
Key Accounts Business Unit Manager – Gillette BU
Managed to deliver upon the companies objectives within the merger/acquisition period aligning between
Gillette and P&G go to market approaches & strategies while maintaining efficient operations and delivering
upon set objectives achieving the company planned targets and preset sales and marketing budgets and keeping
a smooth operations managing the distributors sales team effectively in a high period of frustration.
> Improved the efficiency of Gillette distributors’ sales teams operational direction and approach building
a postacquisition cultural integration; led the key accounts department to realize streamlined transition.
> Successfully launched new products Mach Power, OralB cross action vitalizer & SilkEpil Excel
with powerful and impactful displays and in store hype so been realized as best in class launches ever
made in the company where sales results in the launch period exceeded the overall estimates.
> Managed to deliver upon the organization direction of “INNOVATION” and though proudly received a
certificate of recognition for leveraging upon the theme and delivering life initiatives.
> Agreed and signed all new contractual agreements between the company & key accounts setting
new trade alignment measures and terms going with the merger of the companies Gillette – P&G.
> Managed cultural transition following merger, facilitated implementation of new approach control