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Heather Davis R.
St • Leawood, Kansas •
executive with a record of achievement and demonstrated success driving
multimilliondollar sales growth with both startup and ongoing business
Core competencies include:
Web . Marketing
Public/ Media Relations
New Product Launch
Marketing/ Sales Leadership
Vice President of Public
An education company
that markets online courses in money management to both military and
civilian markets for college or certification credit.
As the spokesperson for
the organization, created brand identity, marketing plan, and all sales
collateral. Developed sales processes and responsible for business development
goals. Cultivated media relationships, new product launch, website development,
event marketing and strategic partnerships.
Leveraged media relationships
into a weekly recurring segment on KCTV entitled, “You’re your
Money” videos available to view on
Wrote press releases and articles
featured in leading publications Money magazine, Chief Learning Officer
magazine, Fortune, Redbook, and others.
Exceeded first year sales
objectives by personally selling product to large employers such as
UMB, AAFP and UMKC.
Started several financial
awareness campaigns including ‘Financial Fitness Week’ and ‘Kansas
City /America Saves Week’.
Created highly visible media
events including ‘Shred Fest’ with KCTV that brought in over
families and a ‘Summer Financial Fitness Fair’ at Independence Center
Mall that reached over ,.
Developed online marketing
campaigns through blogging, pay per click, search engine optimization,
email marketing and social media that increased sales and website traffic
Established strategic partnerships
with large organizations including the FDIC, Consumer Credit Counseling
Services, the Federal Reserve, as well as multiple financial institutions
Motivational speaker for professional
groups: American Banker’s Association, ABWA, EWI, Clay County Women’s
Exchange, and the Greater Kansas City Chamber of Commerce.
INSURANCE FRANCHISE CORPORATION, OVERLAND PARK, KS
FRANCHISE SALES MANAGER
A NASDAQ listed franchise
company, with over locations nationwide.
Responsible for exceeding
all individual and team sales objectives through the sale of the start
up agency program. Prospect, identify, and close new clients who met
licensing, credit, and sales criteria of the organization. Oversee all
sales and functions, key account management, contract negotiations,
and lender financing. Lead a team of through training, coaching, and
Exceeded sales quotas throughout
tenure, averaging more than $ million in annual sales and
earning multiple company awards in recognition of performance.
Coordinated and implemented
an expansion plan for the Atlanta market, the largest marketing/ sales
effort in company history, resulting in new franchise locations
in two years.
Led the team, through sales
and marketing efforts, from new locations a month to new locations
a month, for over % growth.
Hold weekly sales meetings
to review sales data and objectives, introduce industry changes, and
create new marketing campaigns using referral networks, industry organizations,
competitor marketing, conventions, and cold call prospecting.
INNOVATIVE CONCEPTS, INC.
dba TOGETHER DATING SERVICE
Together Dating Service
is a national franchisor, with over locations that specializes in
marketing to successful singles who seek a long term relationship.
Founded Kansas City franchise
and shepherded through start up phase to a dynamic organization employing
a staff of , locations in Kansas and Iowa, and revenues of $.
Team consistently ranked
in company sales for seven consecutive years.
Designed employee sales incentive,
“Golden Circle”, later adopted as companywide standard for franchisees.
Secured testimonials from
clients, and wrote an article that was published in Good Housekeeping
Awarded Office of the Year
by franchisor in , based on sales revenues.
Bachelor of Arts
BA – University of Oklahoma, Public Relations/Journalism
Professional Resources: Professional
NE Johnson County Chamber of Commerce Board
Director for Kansas City Saves/ America
Steering Committee for Money Smart Federal
Committee Leader for the Women’s Foundation