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<pre>Array ( [var] => cut_url ) </pre> Resume for Rimma S. for Advertising / Marketing / PR / Education & Science in Istanbul, Turkey. Search More Resumes for Advertising / Marketing / PR on #22X2CPALK

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Resume for Rimma S. for Advertising / Marketing / PR / Education & Science in Istanbul, Turkey

Occupation: Advertising / Marketing / PR Industry: Education & Science
Country: Turkey City: Istanbul
State: Istanbul ZIP: 34345

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Rimma S.
Sabancõ niversitesi
Orhanlõ, Tuzla
Career Objective: To join a professional consultancy organisation in a position which will enable me to
utilize my professional expertise in marketing and advertising and to progress my career to a new stage
through working on strategic challenges of the world’s businesses.
Professional Experience:
/ – /:
MBA Company Action Project CAP, Team Member
Hay Group, Istanbul
Business Development Project: Improving the customer database, proposing new
business development areas and engaging in product wise marketing.
/ – /:
Research and Teaching Assistant
Sabancõ University, Istanbul
Graduate School of Management, Marketing Faculty
/ – /: Client Service Director,
GOOD! Creative, Marketing and PR Agency, Kazakhstan
• Managed, evaluated and motivated direct reports: Account and Event
• Managed customers’ attraction and retention.
• Controlled team’s adherence to internal standards and procedures in dealing
with clients, monitored work with clients.
• Improved agency performance standards.
• Developed programs for + international and local clients brand identity,
brand strategies and tactical activities to promote brand’s presence at the
market, monitoring of market environment and competitors’ activities,
performance analysis.
/ – /:
Head of Marketing Department
AGAT Group Inc., network of family entertainment parks
• Responsible for standardizing the marketing activities and prepare the
marketing function to enter Russian market in .
• Developed marketing standards: Brand Book, reporting, and tool for analyzing
effectiveness for parks in Kazakhstan.
• Implemented active usage of corporate sales; established framework for work with
corporate clients, crossselling and crosspromotional activities.
• Launched nationwide promo campaigns, monitored and analyzed
• Analyzed market trends, competitors’ environment, consumer behavior and
expectations, managed marketing budget, monitored sales/revenues and
analyzed marketing effect.
• Developed marketing and sales strategy for .
• Prepared Marketing Plan and Marketing Budget for .
• Coached less experienced team members.
/ – /:
Brand Manager
Philip Morris Kazakhstan
• Career progress: Brand Manager June – April , Brand Executive
Sep – May , Management Trainee Sep – Aug .
• Portfolio at Brand Manager position: Medium and Low Filter brands,
Kazakhstan and Central Asian markets: Kyrgyzstan, Turkmenistan and
• Developed mid/longterm brand strategies, managed portfolio development,
marketing budget, prepared marketing plans.
• Launched new brands in different price segments: strategy, market analysis and
launch plan including brand values and advertising platform development; managed
communication channels.
• Dealt with independent projects and global / regional projects with alignment of +
• Implemented national promo activities, including Wholesale/Retail with Trade
Marketing and HoReCa level.
• Implemented + consumer programs, worked with Consumer Database and
CRM direct marketing tools.
• Organized + consumer events across Kazakhstan, including cosponsorship and
• Managed media placement print, cinema, outdoor.
• Took active role in development of trade programs and trade education.
• Managed product and packaging initiatives, including limited editions and value
added offers.
• Worked at Leo Burnett Kazakhstan agency for months after its foundation in
from Philip Morris side: coached agency team, assisted in corporate
brand values/ portfolio strategies understanding, in Marketing Plans
/ – /: Sales and Customer Service Executive
MAERSK Sealand, Kazakhstan
American Chamber of Commerce, Istanbul, Turkey
• Negotiated with new clients, signed contracts and managed Clients Database
for Kazakhstan and Central Asia
• Developed Loyalty Programs for key customers.
• Estimated freight quotes and monitored full logistics of container shipments.
Sabancõ University, Istanbul
Faculty of Management, MBA
Expected Graduation: June
KIMEP Kazakhstani Institute of Management, Economics and Strategic Research – May
Faculty of Business Administration, Accounting and Auditing major, Marketing minor
Magna Cum Laude Diploma
Math & Economics School , Almaty, Kazakhstan – May
Achievements, Memberships and Interests:
• SU MBA Full Tuition Waiver,
• KIMEP Institute, Half Tuition Waiver,
• Member of SU MBA club Executive insights and Marketing committees
• Active member of Junior Achievement Fund , participant of International economic camps
Kazakhstan, Russia, Estonia.
• One out of organizers of Young Entrepreneurs club in Almaty, .
• Member of Association of the Young Leaders of Kazakhstan, .
• Interests: psychology, guitar, travelling, hiking, modern dances and extreme sports
Russian: Native
Kazakh: UpperIntermediate
Ukrainian: Intermediate
French: Basic
Personal Details:
Date of Birth: ..
Nationality: Kazakhstan
References available upon request

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