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Omega Road ~ Newport, Tennessee ~ Phone: ~ Email:
JAY A. B., MBA, CMA, CIPM, PME, CEM EDUCATION
Doctor of Business Administration with Marketing Specialization Dissertation: Conceptualizing Marketing Communication in the Computer Mediated Social Paradigm Walden University Minneapolis, Minnesota Master of Business Administration with Marketing Specialization Master&;s Thesis: The Internet as a Marketing Environment Everglades University Boca Raton, Florida Bachelor of Science Applied Management with Marketing Specialization Everglades University Boca Raton, Florida
Applied Research Methods Quantitative Methods Quantitative Analysis Quantitative Decision Making Qualitative Methods Marketing Management Advanced Social Marketing Business to Business Marketing Business to Consumer Marketing Business Strategy & Innovations Business Strategy Business Operations Leadership Business Policy & Decision Making Business Communications
LICENSURE & CERTIFICATIONS
Certified Marketing Analyst Certified International Project Manager Certified Project Manager EBusiness Certified eMarketer Certified Advanced Social Marketer
International Communication Association American Academy of Project Management eMarketing Association Pan European Marketing Association American Marketing Association Direct Marketing Association Association of Fundraising Professionals Community Development Association Present Present Present Present Present Present Present Present
VOLUNTEER CONSULTING, TEACHING & MENTORING
Walden University Everglades University City of Coral Coral Springs Chamber of Commerce The United Way Knowledge Alliance American Marketing Association Muscular Dystrophy Association Distributive Education Clubs of America DECA Future Business Leaders of America FBLA American Cancer Society Present Present Present Present Present Present Present
JAY A. B., MBA, CMA, CIPM, PME, CEM
City of Coral Springs Coral Springs Chamber of Commerce Broward County Chamber of Commerce The United Way North American Broadcasting Company Present Present
Industry Specific Research Operations & Administration Budget Development Building Stakeholder Relationships Special Events Management Social Network & Internet Marketing Strategic Planning Marketing Plan & Campaign Design Grant Writing Engaging Leaders Business Process Reorganization Traditional Marketing Project Management Technology Implementation Leadership Training Team Building Creating Corporate Culture Marketing Collateral Design
Executive Marketing, Communications & Business Process Consultant Creative Communications Newport, Tennessee Present
A distinguished career spent building revenue and public awareness by creating and executing powerful marketing and advertising programs using social media, online and offline mediums while reducing overall marketing costs. An excellent communicator with the proven ability to mentor and motivate teams, build customer confidence and ignite positive change. A consummate professional refusing to think inside, or outside, of the box by instead concentrating on creating my own shapes. I have had the privilege of working with organizations ranging in size from four to thousands of employees and with annual budgets that have exceeded $ million. This success is generated by: Marketing and Communications Solutions that continually seek new techniques and strategies, through strategic planning and leveraging the power of the Internet and social media to develop new and exciting communications and marketing/fundraising campaigns that strengthen brand awareness and product desire within the target market. Team Management and Empowerment through the effective training, mentoring and evaluation of teams across multiple departments and functions, building on the concept that each employee is a member of the marketing & communications team. Bottom Line Orientation using effective marketing and communications programs designed to achieve budgeted revenues and cost reductions to add to bottomline success.
JAY A. B., MBA, CMA, CIPM, PME, CEM
I receive a great deal of personal satisfaction from teaching. I enjoy equipping students with the contemporary marketing tools and techniques that have proven to be successful in the commercial world. I enjoy learning from my students and have found that the personal gain from teaching stretches far beyond the confines and dates of a classroom experience. I believe that successful instruction is underpinned by three core features and these relate to how I teach. The first involves a focus on experiential learning and the application of concepts in real world situations. All of my classes involve real issues that face marketers today. Students come to class equipped with a great deal of creativity. Having them work with real issues unlocks this with multiple positive outcomes. I find that students become keener enquirers; they work harder to solve practical problems, and walk away with a knowledge of marketing that stays with them long after class has ended. They learn not only from me, but from each other. Students sitting my classes will also write research papers which focus on the application of the theory to contemporary marketing situations. They are encouraged to engage in independent primary and secondary research which also helps them to develop additional skills necessary to succeed in their future careers. I also strive to make use of contemporary cases, such as the digital music industry or issues such as social network marketing and the use of the Internet. My aim is to ensure every student leaves class with a portfolio of work that they can be proud of and real world experience to draw from. A second feature of my instruction methods is an acknowledgement of the importance of social learning environments. I firmly believe that creating vibrant, supportive and most importantly fun spaces for students to learn, is important. I encourage active engagement, open and honest communication, critical and supportive feedback on performance and extensive use of technology in supporting this environment. I also firmly believe that learning should be fun! Students work harder and longer when they&;re having fun. Fun environments create memorable experiences in the classroom, which in turn creates lasting knowledge of the concepts of class. I also find that fun environments reduce barriers to effective learning situations. Effective feedback constitutes the third and final feature of my teaching. I strongly encourage students to provide feedback on others students&; performances. Every presentation a student makes is supported with documented feedback from others, how they&;ve improved and how they might continue to improve. This represents an important tangible benefit of my classes, the ability to communicate effectively with your audience. I also strive to provide my students with comprehensive feedback, on their work, their research papers and their projects and presentations. This makes a real difference to the students&; perceptions of their learning experience. If they see me working hard for them, they work hard for class and themselves. I also encourage students to discuss their feedback with me, and how they will implement improvements in future submissions even if these are for other professors. My approach to teaching encourages students to accept ambiguity, just as they will have to endure in the real world. I hope not just to provide them with answers, but equip them with the skills to ask the right questions and the ability to research and identify effective answers. My philosophy also comes with different views on the roles of the professor and the student. I express my belief that I am a facilitator, not an expert. Similarly I believe that students are not recipients of knowledge but contributors in the process. As such I believe this expands the generation of knowledge and enhances the learning experience for everyone. Despite being a self confessed grade chaser in my own academic career I strongly encourage students to look beyond the grade. The purpose of instruction is in gaining an education, an ability to apply the concepts in the real world, not obtaining that elusive A. I realize that this is often hard for students to accept and this is why I focus my attentions on their potential when giving them personalized feedback. Identifying what students could do, rather than commenting on what they have done seems to act as an excellent motivator. Finally, I place a great deal of emphasis on my ability to learn from my students. I seek out opportunities to understand what has worked well and why, and what might be improved and why. I seek feedback in class throughout and I encourage anonymous feedback where appropriate in our online community. This gives students the opportunity to reflect on others&; comments and the outcome is that I have a greater personal understanding of how class is progressing. I also place a great deal of emphasis on the reading and understanding of the qualitative formal feedback I receive from end of class evaluations. These comments, together with my own reflections that are taken from an ongoing teaching log are used to improve instruction. This has confirmed my understanding of the importance of social learning environments, comprehensive feedback systems, and the importance of real world application. This leads me onto my last conviction. In modern academic environments increasing emphasis is placed on research and publication. I believe that my first and most important charge is to be effective with my students. While my head tells me I must be a successful publisher, my heart belongs firmly in the classroom and I hope this enthusiasm comes across to my students.
JAY A. B., MBA, CMA, CIPM, PME, CEM
Dr. Jayne Moschella President of Academic Affairs Everglades University TRex Avenue, Suite Boca Raton, FL Dr. Eric Kennedy Vice President , School of Business Everglades University TRex Avenue, Suite Boca Raton, FL Jane Mercer Vice President of Marketing Knowledge Alliance NW rd Terrace, Suite Doral, FL Jenylyn Bills S. Salvestrin Lane Flagstaff AZ Glenn Vichengrad General Manager Native Lights Casino North Highway Newkirk, OK Bruce Jaret Senior Vice President, Sales and Marketing OPEN Sports Network, Inc. SW th Street, Suite Deerfield Beach, FL Scott Davis Chief Operating Officer AOneA Produce & Dairy NW nd Street Pompano Beach, FL Bob McClendon, Jr. Special Events Coordinator Cocopah Casino South Avenue B Somerton, AZ SLOTS
JAY A. B., MBA, CMA, CIPM, PME, CEM
MASTER&;S THESIS ABSTRACT
Title: Institution: Degree: Year: Thesis Chair: The Internet as a Marketing Environment A Look into Changing Marketing Concepts in a Computer Mediated Environment Everglades University Master of Business Administration John Sullivan, Ph.D.
The Internet has become a significant business tool for companies and organizations in different fields alike. The World Wide Web is the most notable reason for this proliferation. When at the same time the number of Internet users has grown to over one billion users , and the medium has diffused to wider audiences, critical mass has been reached. The Internet does have qualities that make it an interesting instrument for marketing as these marketing messages may be communicated at fixed costs in large quantities. At the same time digital network media allow interactive communication between participants. Internet marketing concepts are still somewhat disintegrated due to the everchanging newness of the discipline. Because a whole field of special application research has opened, it is necessary to further develop the conceptual foundations. A whole variety of good conceptual works already exist, but this material has not been put together cohesively. In this work a quantity of previous conceptual analysis is brought together. In the light of changing concepts and a sevenfold marketing environment frame of reference, the Internet is looked at as a medium, a market and a marketing tool. The Internet community forms the social environment of the Internet. Medium brings about a market. The foundations of the mediated communication theory give means to outlining the social environment of the Internet. Content provision in interaction with the customer has been a major result of change of marketing paradigm on the Net. Constant value provision and machineinteractivity or personinteractivity feedback formulate a circle that is used to build content based consumership. The Net as a marketing tool fashions the technological environment. This tool has been given the same tasks as other media has been used in marketing contexts. From all marketing mix components, promotion has seen the most conceptual enhancements, place does not lack far behind. Central to the political environment of the Internet is globalism. The legal environment of this global medium is governed by gentlemanly rules called netiquette. These are a construct of combined social norms of local cultures and local law, and the institutionalized consensus of different Internet subcultures and interest groups. The economic environment then is composed of the economic transactions, demographics and behavior of people and companies forming this market. The competitive environment of the Net has been modeled by a multitude of business viability models that researchers have brought forward. These models shed light on five different Net usage and dependency strategies businesses have adopted.