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Jérôme C. rue de lAnnonciation Paris /
Full Clean driving licence years old, Married, children French
MARKETING & COMMUNICATION MANAGER COUNTRY/REGION
Since Symantec Corporation Senior Consumer Marketing Manager M$/year Define and manage the B to C marketing strategy to develop Norton brand revenue and leadership in France. Define and launch new products, innovative programs/campaigns emea lead&pilot country Develop gotomarket channel strategies retail, eretail, distribution to drive growth +% Build and implement a winning communication strategy to win back preference for Norton Team management and coordination with sales and others departments local, international. Free Lance Consultant/Entrepreneur Business plan consulting and business development consulting for a biotechnology startup company exploiting new equine matrix therapy applications race and sport horses. Strategic marketing and communication recommendation for SMB companies media, real estate.... HewlettPackard / Compaq France
Key Account Sales Director M/year Responsible for « midmarket » sales strategy & execution across key IledeFrance/Paris market combining both direct and indirect strategies, Influencing Management of distributor network building strategic influencing skills to establish joint business planning and profit/margin KPI, Direct management of telesales executives. Key Account Customer Marketing Manager Lead product/sales/marketing programs and initiatives, Responsible for strategic Sales development tools, Strategic Market and Category Segmentation Analyses, Brand & Advertising Manager HPCompaq Defined & executed key advertising and media strategies both at product and corporate levels Recommended strategic orientation to optimise media spend, effectiveness and efficiency. budgeted spend: Million US$ in TV, radio, press, internet, posters,alternative media Coordinated & adapted International, European and Local campaigns, Led Agency Management creative, media, promotional and developed joint business plans with key strategic partners Intel /Microsoft Responsible for adapting new global corporate brand positioning for France following merger of Compaq with HP. Compaq France National Distributor Network Communication Manager distributors
Defined & implemented channel strategy communication segmented for national network, Responsible for CRM and day to day communication requirements, Defined, recommended & ensured execution of key processes and KPIs ensuring strategic alignment with key corporate imperatives.
Havas Group : Eccla Agency integrated BtoB and BtoC communications Account Director Line Management of commercial team pers & creative/production teams on project basis Defined,recommended and persuaded clients on key strategic marketing issues new launches, awareness and trial BtoC and across Networks/Distributors, CRM, promotions and Direct Marketing initiatives Responsible for managing & maintaining exceptional commercial relationships with strategic partners. Key clients: Gillette, Mars, Nestlé, Kraft Jacob Suchard, Mercedes, Duracell, Carrefour...
Parallèle Communication Agency specialised in BtoB marketing services Account Manager Alternative media/Key Event management including conferences, seminars, initiated proprietary health care salons, Defined and segmented key commercial targets and leads, Key clients: Sandoz, SmithklineBeecham, Astrazeneca/ICI, other professional bodies. Caisse Française de Développement, French Ministry of Foreign Affairs Niger, Africa Budget & Market Research Manager CSN = French National Service Category and Financial analysis, Responsible for implementation of key development projects, Head of logistics & budget management for Niamey Delegation people Seagram France: Sovedi vintners spirits & wines Assistant Brand Manager months placement graduation for business Masters degree Obtained exceptional placement as part of completing masters degree course Organised & managed follow through of key promotional activities in retail and pubs/bars networks Recommended marketing plans for Malibu, Cointreau, Saint James brands. Languages Business English Good basic Spanish Elementary Arabic Institut Supérieur de Gestion, Paris Masters Degree Business. First year medical school, University of Paris VI. Baccalauréat série D Cairo, Egypt Equivalent ALevel Biology,Physics, Mathematics Over years expatriation in Africa, DIY, scuba diving, creative cooking, travelling, hedonism and horse racing...