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<pre>Array ( [var] => cut_url ) </pre> Resume for Marcello P. for Manager / Supervisor / Team Leader / Electronics in Lausanne, Switzerland. Search More Resumes for Manager / Supervisor / Team Leader on Resumark.com #5I3G2IS8E
 

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Resume for Marcello P. for Manager / Supervisor / Team Leader / Electronics in Lausanne, Switzerland




Occupation: Manager / Supervisor / Team Leader Industry: Electronics
Country: Switzerland City: Lausanne
State: Vaud ZIP: 1007



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Marcello P.

Chemin des Epinettes , Lausanne CH

 
 

SUMMARY 

Connected, articulated digital media professional with experience of advertiser, media agency and publisher’s technology provider. 

Particular strengths in Online Media Strategy and Market Research, Display Advertising, Online Video, AdServing technologies, SEM, Social Media actionable insights, Webanalytics. 

CrossEuropean awareness developed through extensive travelling since aged for language studies and working purposes: from Germany to the UK, from Ireland to Norway and Belgium; both the varied contexts experienced and a natural predisposition contributed to forge a diplomatic approach in business matters as well as in everyday life. 

PERSONAL SKILLS 

Languages:

Italian mother tongue, excellent English, good French and Norwegian, basic notions but good understanding of Spanish, basic German 

Digital Specialties:

AdServing: Doubleclick DFA/Search, Atlas Enterprise/Publisher, Flash Talking, Eyeblaster, Facilitate;

Webanalytics: Omniture Site Catalyst, Webtrends Insight, Google analytics;

Opinion Mining / Social Media Monitoring: Nielsen Buzzmetrics; Radian ;

Research: Nielsen AdEffectiveness; Insight Express

Basic Knowledge of HTML, Javascript, ActionscriptFlash.

CAREER HISTORY

 

December – Ongoing

Internet Marketing Project Manager, EMEA – Logitech – Morges, Switzerland

  • Responsible for defining and managing regional online programs for Europe, as well as implementing the global projects for EMEA
  • Defining and implementing tactical online brand awareness and demand generation plans functioning at the same time as a major point of reference for the Marcom offline department.
  • Leading EMEA online advertising plan, delivering and optimizing online campaigns display, SEM, video ad
  • EMEA relationship marketing plan and budget
  • Measuring campaigns success, applying and sharing leanings to future activities
  • Translated market research and site metrics into insights
  •  

    October – November

    International Traffic Manager – DWA – London, UK

  • Responsible for the AdOperations and DigitalInsights department 
  • Surveying on available technologies / reviewing existent tracking solutions to ensure the best levels of service at the lowest negotiable prices to clients:
  • Reviewed adserving fees down with Atlas by % from nonattainable CPM rate based on volumes to a flat one
  • Shifted RichMedia adserving from Atlas and Eyeblaster to Flash Talking stipulating new agreement to optimise costs of nonrichmedia adformats as well
  • Surveyed on available webanalytics tools, finally agreeing a referral partnership with Omniture    
  • Constantly updating the Planning team on new available technologies as well as providing them with the latest inhouse benchmarks on verticals, online media channels and adformats
  • Ensuring proper planning and implementation of all measurement variables on client’s online activities
  • Initiated Social Media Monitoring activity: integrated and more indepth view of the impact of advertising activities through users conversations on social networks
  • Translation of Adservers/Webanalytics/Opinion Mining data into clientfriendly reports and presentations.
  •  

    May – October

    Operations Specialist, EMEA – Microsoft Advertising – Atlas Publisher Suite – London, UK

  • Trafficking services and product support to Atlas Publisher’s British and Italian client base
  • Directly managing on site adserving/tracking for Scripps Network / Tiscali Italia’s web portal and Edidomus
  • Setting/optimizing online campaigns specialising in behavioural, demographic and geographic targeting, advising sales according to the inventory projections, troubleshooting on adserving issues.
  • Ensuring consistency of service and support for Atlas AdManager across all different account teams.
  • Providing ongoing analysis and recommendations for necessary tools, processes or systems required to improve operations for workflows involving the product; anticipating and clearly identifying the impact to standard operations for any changes to the product;
  • Preparing and/or partnering with other resources to create necessary documentation and communications related to product features, functions and operations.
  •  

    June – May

    Ad Traffic Specialist – GroupM Interaction – WPP Milan, Italy

  • Responsible for management and optimisation of online advertising campaigns both display and paid search ads for clients across GroupM's agency portfolio Maxus, Mediaedge:cia, Mediacom, Mindshare,
  • Personally managing over large client accounts concurrently: from the choice of adhoc adserving vendors to advising and giving estimates on the tracking possibilities of each campaign, from accounting with creative agencies and publishers to analysing inandpost campaign KPIs.
  • Media Planner ad interim for Maxus January – April on the Ikea and Nestlé accounts 
  •  

    November – June

    Online Marketing Assistant – SAS – Milan, Italy

  • Coordination of and reporting on the online advertising activities: from paid search to display advertising;
  • Within the Lead Generation project: Customer Relationship Management, Database and Email Marketing; all of this aimed at finding out new opportunities of getting in touch with clients and prospects for the sales department;
  • Achievements – transformed in sales: Armani srl CRM solution and European Food Safety Authority Analytics platform
  •  

    January – June

    Information Officer – The Italian Embassy in Oslo – Cultural Department Oslo, Norway

  • Production of press releases and reports to the Italian Ministry of Foreign Affairs; organization of events and conferences; management of the department’s library and archives;
  • Website content management, including online sponsorship activities of Italian and Norwegian enterprises
  •  

    Novemebr – June

    Italian Language and Culture Teacher – Scuola d’Italiano – Oslo, Norway

  • Held Italian language course for beginners.
  • Conceived a series of lectures about Made in Italy and the mechanics of its success on the international markets, focusing on: features of the ‘country of origin’ variable; socioeconomical evolution of the fashion and the food industry in Italy across the th Century
  • EDUCATION:  

    Istituto Europeo di Design, Milan – August / March

    Master Degree in Marketing and Corporate Communications

  • Main subjects: Branding, Crisis Communication, Investor Relations, Public Affairs, Positioning, Corporate Social Responsibility, Stakeholder Analysis
  •  

    Universitet i Oslo – August – August

    Media Studies. Two semesters Erasmus scholarship

  • Dissertation titled "Anger and Pride. Deconstruction of an Italian Public Affair", . Rearranged and published in Klassekampen, st April .
  •  

    Università degli Studi di Bologna – September – July

    Master Degree in Communication Studies Major: Mass Communication

  • Main subjects: Semiotics, Linguistics, Economics, Social research, Computer Science
  • Master thesis: "Refuting Counterthesis Arguments in English Advertising Discourse. La pubblicità come testo argomentativo".
  •  

    Liceo Classico Poggio Imperiale, Firenze September – July

    Secondary School with an emphasis on humanities 

    ExtraCurricular Activities

  • Certaldo Tuscany, – Ongoing: Actively taking part in the family farm business for the production of wine and oil.
  • Bologna, – : Walkon part in three Italian film productions “L’anello di gomma”, “Paz!”, “Andata e ritorno”
  • DRIVING LICENCE Full clean driving licence   


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