o Best Territory for implementation of HSROHighway Star Retail Outlet Initiative
> Successfully opened One stop Truckers outlet each outlet involving an investment of . crores in years
against a western region median achievement of outlet in a similar time frame
End User Loyalty Initiative resulting in SMART LOYALTY CARD sales growing by % in years:
• Enhanced accountability of channel members in MP resulting in improvement of fuel quality indices by
% fuels sold through smart cards resulting in end customer satisfaction and driving end user loyalty.
• Initiating direct contact with interstate transporters through SO’s in UP region thus obtaining KL’s
worth business per month. This led to an RO in my region securing the status of highest business in MP
territory of BPCL.
• Improved service delivery of Smart Card Loyalty program by opening new Smart Care service centres
for the key accounts
New business Planning:
• Initiated open dialogue with supply chain of logistics dependent companies like Ruhi Soya/DCM Shriram
/ITC with goal of opening fuel outlet in vicinity of their new warehouses thus security a first mover
advantage and also getting fixed agro clientele.
Event Planning and Hosting
• Planned and hosted the Western Region meet in Indore for hundred team members over days in
• Launched statewide cross promotional scheme in Indore across retail outlets of the state.
Network Expansion :
• Commissioned new Retail Outlets .
KEY ACHIEVEMENTS AS SALES OFFICER AT BPCL at Bhavnagar Sales Area ’’, Baroda Sales
Area ‘’ ,Mehsana Sales Area ’ to ’ Sangli Sales Area ’ –’, Gandhidham Sales Area ’
< Adjudged Speed Champion Branded fuel of BPCL for the Year in the Western Region. This
was done by enhancing Speed conversion ratio of % in the Sangli sales area as against an all India