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<pre>Array ( [var] => cut_url ) </pre> Resume for Mathieu B. for Advertising / Marketing / PR / Entertainment, Music, Film & Arts in Lyon, France. Search More Resumes for Advertising / Marketing / PR on #8WFTLMP3D

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Resume for Mathieu B. for Advertising / Marketing / PR / Entertainment, Music, Film & Arts in Lyon, France

Occupation: Advertising / Marketing / PR Industry: Entertainment, Music, Film & Arts
Country: France City: Lyon
State: Rhone-Alpes ZIP: 69110

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Mathieu B.
Address: Imp , Rue Parmentier, Sainte Foy Les Lyon, France
years old, French nationality
years of international experience in the entertainment industry
Expertise in strategic and operational marketing across traditional and digital
Lived and worked in UK, Spain and Greece for years
Entertainment branding; Youth target group; IP and Product lifecycle strategy
Vertigo Research – Entertainment market survey specialist
: Consultant, video games market business development Lyon
• Set up and commercial launch of a Point of Sale market focus group for video game publishers.
Atari – Worldwide video games publisher – M€ turnover in , employees.
years: Worldwide Senior Group Product Manager
• Development and responsibility of key brands on a strategic level M€ turnover, M€ online.
• Full P&L responsibility, management of product managers and an annual budget of . M€.
• Marketing service, support and sales forecasts control of the distribution subsidiaries.
• Launched products including licensing negotiations: Ghostbusters, Jamie Oliver, and WWF.
• Brand creation or rejuvenation: Test Drive Unlimited N¡ X charts in , Race Pro.
• Led the worldwide campaign for “Chronicles of Riddick”: % GameStats average ranking.
years: EMEA Brand Manager Racing & Action titles
• Marketing strategy and year plan for IPs, including Driver, Unreal series, Act of War…
• Managing the hit “Drivr”: % of the company turnover in . Delivered world class branding
for both EU and US usage. sales in EU, in USA. Artwork was award winner at E show in
• Daytoday management of product managers and more in a matrix organization.
• Instigated partnerships with Eurosport, iTunes, Nestl‰, Sony Music, MTV, Logitech and Nvidia.
: EMEA Product Manager
• Created and implemented the “Alone in the Dark: The New Nightmare” marketing strategy.
• N¡ in the European charts M units sold and ECTS Award for Marketing.
Infogrames – European video games distribution leader – M€ turnover in , employees.
: Manager of the Greek subsidiary
• Set up the Greek Subsidiary: employees, ,M€ turnover after the first year.
• Established Infogrames Hellas as an important business in the local industry.
• Supervised marcom, operations, monitored sales team, local distributors and wholesalers.
years: Marketing and PR Manager of the newIy formed Spanish subsidiary
• Achieved global turnover growth from M€ to M€, going from to employees.
• Definition and implementation of local marketing and PR launch plans.
• Trained two staffs to the role of product manager and PR executive.
Ranking Metrics Paris : EMarketing Program: SEO, SEM, Web analytics
INSEEC EC : International business school equivalent to Bachelor’s degree.
Languages: French: native speaker; English: Fluent; Spanish: Fluent.
Other interests: video games addict, classic cars, high tech products, design and cultural travels.

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