Resume for Rajneesh B. for Manager / Supervisor / Team Leader / Entertainment, Music, Film & Arts in New Delhi, India
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GH / C, Ankur Apartments, Paschim Vihar,
New Delhi, Phone M
Sales and Marketing
< Managing sales and marketing operations and accountable for top line and bottomline growth.
< Implementing strategies for market penetration for new products & increasing the share of the existing
< Reviewing & interpreting the competition & market information to fine tune the marketing strategies &
strengthen the brand image.
< Initiating market development and product launch acts by formulating area specific plans.
< Identifying and networking with financially strong and reliable dealers and channel partners, resulting in deeper
market penetration and reach.
< Evaluating performance & monitoring distributor sales and marketing activities.
< Monitoring, training & motivating the manpower & assigning targets to them ensuring quality service delivery in
< Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations
and meeting of individual & group targets.
< Creating and sustaining a dynamic environment that fosters development opportunities and motivates high
performance amongst Team members.
Presently working as National Head – Sales & Distribution for Veecon Music & Entertainment Pvt.
Ltd. since Sep’
Veecon Group is a professionally managed diversified international corporate entity having interests in alternate
energy development, marketing & distribution of hi technology security equipments including scanners for airports and
sensitive installments, media & broadcasting, education and tourism. Veecon is now launching its unique music and &
entertainment company and a media & broadcasting company. VMBPL will soon be launching three channels in the
infotainment and news categories. The first to go on air is KatyayaniTV, a religious channel with genre defining
< For Channel successfully organized some of the leading singers like Anuradha Paudwal, Anup Jalota, Sardool
Sikander, Suresh Wadekar, Narender Chanchal, Sharma Bandhu, Channu Lal Mishra, Ravinder Jain, Nachatter
Gill and many others for an live show.
< Formulating policies and guiding the course of action to be taken in operations by staff / employees.
< Spearheading the operations of the organization, implementing plans and managing the human / financial &
< Completing the infra setup on schedule and identifying other business opportunities for the company.
< Keeping very good rapport with dealers, artists and technicians.
< Controlling & monitoring systems, daily expenses & cash account for successful execution of shows in specific
< Got Exposure in managing the entire process from recording of music for different categories & sub categories and
monitoring the same at various stages.
< Knowledge of planning, executing & managing musical Events & editing and linking the music composed as per
the card type and complying with the quality standards and file size specified.
< Managing Music & Home Video sales for the entire Nation.
< Being an new organization, successfully built the dealer network at par with industry standards for our Music &
< Managed the complete PR activity for a Punjabi movie “Ek Noor” with city press conference with star visits and
radio interviews for creating pre release hype.
Worked as Regional Sales Head North & East for Eros International
Pvt. Ltd Jan’ – Aug’
Eros acquires rights for Bollywood & Hollywood movies and distributes them in different formats like Home Video,
Audio, and Theatre with having a strong presence in Overseas as well as India Market. With team I handled
distribution for Music, Home Video and Theatrical distribution for the company. Successfully distributed more than
films for DelhiU.P and East Punjab circuit in a span of year including biggest releases like Namastey London,
Partner, Hey Babby, Om Shanti Om, Love Aajkal, Kambhakt Ishq, Cheeni Kum, SalameeIshq, Hashar.
< Print Movement Chart and other important MIS to Management.
< Pivotal in achieving sales target as well.
< Monitoring product distribution in the distribution network.
< Coordinating with A & R department by help or assist each other in making things more efficient and cost
effective for the company.
< Supervising product availability and visibility at retailoutlets.
< Involving activities pertaining to market review & up gradation.
< Developing & implementing promotional schemes.
< Ensuring better customer service and an increase in future business.
< Licensing Of Video Parlors & Library in North.
< Arranging quarterly retailer/supplier meet as well as market research.
< Coordinating with Retailers, Suppliers & Distributors as well as managing the chain of Mega Music Stores.
< Responsible for Regular Audit in Theatrical & Home Video Dept.
< Responsible for Sales Tax Matters including FForms and regular ST returns.
< Release Plan for Upcoming Movies.
< Monitoring Weekly Programming for films which are currently running in Multiplexes.
< Maximum showcasing in terms of shows/slots.
< Optimum utilization of film print inventory.
< Planning of moveover bookings for the film post release in the Circuit of Delhi,U.P. and East Punjab in accordance
of worth of the Town/city in circuit.
< Film Inventory Shipments & Pickups.
< Liaison with Carting Agents on Dispatch/Delivery.
< Film, Publicity, Trailer Stock inventory management.
< Regular Monitoring of Daily Booking Report.
Since Jul’ to Dec’ as Logistics Executive with the Music Today A Division of India
< Responsible for Production/Manufacturing of Physical Format of Music and Home Video
< MIS presentation of Manufacturing & Logistics.
< Inventory Management of final Goods.
< Distribution Management of final Goods.
< Vendor Development.
< Production Planning & Procurement of Raw Material, Posters, Inlays etc.
< Regular Review of Service Levels by dividing entire catalogue into two section Like Focus Titles & Max Stock for
better service levels.
< New Peoplesoft Software Implementation
< New Reports Introduced Like
> Focus File
> Max Stock Review
> Under Selling & Over Selling Report
> Launch Plan V/s Actuals
> Production Flow Chart
> Inventory Flow Chart
> Damage & Defective Stocks Report
Since Jul’ to Jun’ as Branch Executive with the Sony Music Entertainment India Pvt.
Company has got a strong presence in India market with good Audio Cassettes & Compact Disc catalogue of
International, Local, Pop and bit of Punjabi regional Albums. Initially I was based in Ludhiana as a Sales Officer and
looking after Punjab & J&K. Later on got promoted and transferred to Chandigarh and was responsible for Punjab,
J&K, H.P., Chandigarh & part of Haryana Delhi – Ambala belt as territory. Working with a team of Sales Officer &
DSR’s for Indepth Distribution of Stocks.
< Organising Launch Functions for New Regional & International Albums
< Promotions with Indian Express for three different albums.
< Tied Up with other companies and made Regional Albums which contributed to lacs of additional sales.
< Network expansion wherein we started covering C Class town o
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