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<pre>Array ( [var] => cut_url ) </pre> Resume for Andy D. for Executive Manager in Muscatine, Iowa. Search More Resumes for Executive Manager on #8GJ34FX9I

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Resume for Andy D. for Executive Manager in Muscatine, Iowa

Occupation: Executive Manager Industry:
Country: United States City: Muscatine
State: Iowa ZIP: 52761

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Andy D., MBA  

West nd Street  |  Muscatine, IA |    |  

Summary of Qualifications

Change agent and transformational leader with exceptional sales and marketing skills to build new business, develop and execute marketing strategies, and create program solutions to drive revenue. 

Dynamic marketing executive with + years of experience developing and executing forwardthinking sales, marketing, and product management strategies that have consistently increased brand recognition, revenue, and profitability for a communications utility and diverse telecom corporations. Demonstrated expertise in cultivating exceptional partner relationships to identify, negotiate, and close new business opportunities.

Highly customercentric with excellent relationship building skills as evidenced by consistently achieving record subscriber growth and retention through alliances with sales, creative, and marketing partners. Skilled in conceptualizing innovative ideas, crafting valuebased pricing strategies, and optimizing different marketing mediums to implement effective traditional and online campaigns that optimize ROI. Actively looking to relocate, at personal expense, for the right opportunity. Core strengths include:

  • New Market Development
  • Strategic Market Planning
  • Territory Management
  • Digital Marketing
  • Sales Force Development
  • Key Account Expansion
  • Competitive Analysis
  • Sales Forecasting
  • Contract Negotiations
  • Budget Development
  • Change Management
  • New Product Development
  • Professional Experience  

    Muscatine Power and Water, Muscatine, IA –

    Marketing and Sales Manager


    Recruited to take over the sales and marketing teams to drive subscriber growth, implement training and solutions that improve customer service and add value, and ultimately achieve financial success for the communications utility. Direct all marketing initiatives in covering power, water, Digital TV, High Speed Internet HSI, and MachLink Metro Ethernet, wireless WiMAX for both residential and commercial customers.

  • Drove growth across all video and Internet subscriber services; pioneered new product introductions, social networking, and on and offline marketing tools to better reach and keep new customers.
  • Increased video ad sales revenue by % Jan through June over to pace about % ahead of budget and capitalize on a key revenue driver for the organization.
  • Orchestrated a multimedia campaign that focused on environmental stewardship and energy efficiency and helped maintain spot on the environment stewardship criterion with a wellknown market research firm.
  • Directed the marketing team to deliver outstanding results by breaking down operational silos and rolling out programs that were critical in exceeding internal and industry retention standards. Delivered an increase of % for HighSpeed Internet net adds in over . Reduced video loss by % over in an environment where the industry was recording higher video loss.
  • Led the marketing component of an initiative to acquire Business Intelligence software that is currently creating a price optimization / churn propensity model that targets customers with potential for higher ROI.
  • Conceptualized and implemented a consultative sales training program for CSRs that enabled the team to sell services at full price % of the time and then "ladder down" to promotional discounts.

    Citation Infoworks, New York, NY  – and –

    Senior Marketing Consultant


    Developed and implemented business plans for small and medium sized businesses that included new product introduction and channel optimization strategies. Directed both market research and longterm engagements to help construct and implement marketing plan. Oversaw each phase of the engagement from presenting propositions to the board to setting up direct sales teams and managing product installations.

  • Conceptualized and implemented sales/concierge service plans for highend gated communities; upgraded clients in about % of the presentations and achieved a % + score in customer satisfaction.
  • Set up and trained clients to manage DSR teams, achieving % in incremental sales from hardtoget customers after receiving low response rates from methods such as direct mail and telemarketing.
  • Andy D., MBA – Page Two


    Comcast Communications, Inc., Little Rock, AR  –

    Director of Marketing 

    Charged with managing, developing, and directing strategic marketing communication and related campaigns to achieve subscriber and revenue goals. Formulated and implemented strategic marketing communication strategies to advertise Comcast’s new and existing services across all marketing channels. Collaborated with other departments and key marketing personnel to define Comcast’s brand and product positioning and ensure ongoing brand awareness and consistency in all creative material.

  • Surpassed budget and delivered a % increase in basic cable TV subscriptions, resulting in growth  not seen in the last three years for the same period.
  • Exceeded HSI budget by % and achieved digital phone net adds not seen in the last months.

    Adelphia Communications, Corporation, West Palm Beach, FL  –

    Director of Marketing, Advanced Products 

    Developed and implemented marketing communication strategies, campaigns, and programs to increase sales and market share of Adelphia’s advanced digital products and services. Capitalized on seasonal opportunities and appropriate positioning, segmentation and use of integrated multitactic campaigns that included TV, print, radio, direct mail, OBTM, online, events, viral and partner marketing. Calibrated media and marketing tactics based on key variables such as products, demographics, and local conditions to create an optimal mix for ROI.

  • Delivered exceptional yearoveryear growth; reversed a loss of , basic subscriptions in to a gain of ,+ basic subscriptions by mid .
  • Achieved consistent growth in key products throughout my tenure in Adelphia; bear HSI budget by %, HD budget by %, and DVR budget by % in .
  • Leveraged the differential advantages of Advanced Products and crafted innovative bundles that significantly ramped up basic cable sales, increased ARPU, and took market share away from Satellite.
  • Pioneered retention marketing program in the region that included calling HSI customers as they were coming off promotions to reduce promotional rolloffs, resulting in a save rate of .%.
  • Rolled out a needbased consultative selling program that trained sales agents to be “order makers” rather than “order takers”, leading to % of HSI connects being sold in retail rather than as promotions.
  • Launched several successful HSI sales events, working in close collaboration with the field marketing and sales teams that resulted in an incremental lift of approximately %.
  • Additional Career Experience  

    Progressed through the leadership ranks at Cablevision Systems Corporation from , serving as a Marketing Analyst, Product Manager, and ultimately, Manager of Product Operations. Dramatically grew the customer base and launched innovative marketing and servicedelivery strategies that resulted in rapid market entry, unparalleled market expansion, and industrylow installation/service costs. 

    Academic Background  

    Master of Business Administration – Manchester Business School, Manchester, England 

    Bachelor of Business Administration in Accounting – Baruch College, New York, NY

    Technical Expertise  

    Microsoft Word, Excel, and PowerPoint, SAS, PLURIS, WiMAX, Metro Ethernet, VLAN infrastructure,  Hybrid Fiber/Coax Cable TV Networks, IPTV, VOD systems, DOCSIS ., Tiered Bandwidth Caps, SEM, SEO, Google AdWords, Google Analytics.

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