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Andy D., MBA
Street | Muscatine, IA |
Summary of Qualifications
Change agent and transformational
leader with exceptional sales and marketing skills to build new business,
develop and execute marketing strategies, and create program solutions
to drive revenue.
executive with + years of experience developing and executing
forwardthinking sales, marketing, and product management strategies
that have consistently increased brand recognition, revenue, and profitability
for a communications utility and diverse telecom corporations. Demonstrated
expertise in cultivating exceptional partner relationships to identify,
negotiate, and close new business opportunities.
with excellent relationship building skills as evidenced by consistently
achieving record subscriber growth and retention through alliances with
sales, creative, and marketing partners. Skilled in conceptualizing
innovative ideas, crafting valuebased pricing strategies, and optimizing
different marketing mediums to implement effective traditional and online
campaigns that optimize ROI. Actively looking to relocate, at personal
expense, for the right opportunity. Core strengths include:
New Market Development
Strategic Market Planning
Sales Force Development
Key Account Expansion
New Product Development
Muscatine Power and Water, Muscatine,
Marketing and Sales Manager
to take over the sales and marketing teams to drive subscriber growth,
implement training and solutions that improve customer service and add value, and ultimately achieve financial
success for the communications utility.
Direct all marketing initiatives in covering power, water, Digital TV,
High Speed Internet HSI, and MachLink Metro Ethernet, wireless WiMAX
for both residential and commercial customers.
Drove growth across all
video and Internet subscriber services;
pioneered new product introductions, social networking, and on and
offline marketing tools to better reach and keep new customers.
Increased video ad sales
revenue by % Jan through June over to pace about % ahead
of budget and capitalize on a key revenue driver for the organization.
Orchestrated a multimedia
campaign that focused on environmental stewardship and energy efficiency
and helped maintain spot on the environment stewardship criterion
with a wellknown market research firm.
Directed the marketing team to
deliver outstanding results
by breaking down operational silos
and rolling out programs that were critical in exceeding internal and
industry retention standards. Delivered
an increase of % for HighSpeed Internet net adds in over .
Reduced video loss by % over in an environment where the
industry was recording higher video loss.
marketing component of
an initiative to acquire
Business Intelligence software
that is currently creating a price optimization / churn propensity model that targets customers with potential
for higher ROI.
and implemented a consultative sales training program for CSRs that enabled the team to sell
services at full price % of the time and then "ladder down" to
Citation Infoworks, New York, NY
– and –
Senior Marketing Consultant
Developed and implemented
business plans for small and medium sized businesses that included new
product introduction and channel optimization strategies. Directed both
market research and longterm engagements to help construct and implement
marketing plan. Oversaw each phase of the engagement from presenting
propositions to the board to setting up direct sales teams and managing
and implemented sales/concierge service plans for highend gated
communities; upgraded clients in about % of the presentations and
achieved a % + score in customer satisfaction.
Set up and trained clients
to manage DSR teams, achieving % in incremental sales from hardtoget
customers after receiving low response rates from methods such as direct
mail and telemarketing.
Andy D., MBA
– Page Two
Comcast Communications, Inc., Little
Rock, AR –
Director of Marketing
Charged with managing,
developing, and directing strategic marketing communication and related
campaigns to achieve subscriber and revenue goals. Formulated and implemented
strategic marketing communication strategies to advertise Comcast’s
new and existing services across all marketing channels. Collaborated
with other departments and key marketing personnel to define Comcast’s
brand and product positioning and ensure ongoing brand awareness and
consistency in all creative material.
Surpassed budget and delivered
a % increase in basic cable TV subscriptions, resulting in growth
not seen in the last three years for the same period.
Exceeded HSI budget by
% and achieved digital phone net adds not seen in the last
Communications, Corporation, West Palm Beach, FL –
Director of Marketing, Advanced
Developed and implemented
marketing communication strategies, campaigns, and programs to increase
sales and market share of Adelphia’s advanced digital products and
services. Capitalized on seasonal opportunities and appropriate positioning,
segmentation and use of integrated multitactic campaigns that included
TV, print, radio, direct mail, OBTM, online, events, viral and partner
marketing. Calibrated media and marketing tactics based on key variables
such as products, demographics, and local conditions to create an optimal
mix for ROI.
Delivered exceptional yearoveryear
growth; reversed a loss of , basic subscriptions in to
a gain of ,+ basic subscriptions by mid .
Achieved consistent growth
in key products throughout my tenure in Adelphia; bear HSI budget
by %, HD budget by %, and DVR budget by % in .
Leveraged the differential
advantages of Advanced Products and crafted innovative bundles that
significantly ramped up basic cable sales, increased ARPU, and took
market share away from Satellite.
Pioneered retention marketing
program in the region that included calling HSI customers as they
were coming off promotions to reduce promotional rolloffs, resulting
in a save rate of .%.
Rolled out a needbased
consultative selling program that trained sales agents to be “order
makers” rather than “order takers”, leading to % of HSI connects
being sold in retail rather than as promotions.
Launched several successful
HSI sales events, working in close collaboration with the field
marketing and sales teams that resulted in an incremental lift of approximately
Progressed through the
leadership ranks at Cablevision Systems Corporation from ,
serving as a Marketing Analyst, Product Manager, and ultimately, Manager
of Product Operations. Dramatically grew the customer base and launched
innovative marketing and servicedelivery strategies that resulted in
rapid market entry, unparalleled market expansion, and industrylow
Master of Business Administration
– Manchester Business School,
Bachelor of Business Administration
in Accounting – Baruch College,
New York, NY
Microsoft Word, Excel, and PowerPoint,
SAS, PLURIS, WiMAX, Metro Ethernet, VLAN infrastructure, Hybrid
Fiber/Coax Cable TV Networks, IPTV, VOD systems, DOCSIS ., Tiered
Bandwidth Caps, SEM, SEO, Google AdWords, Google Analytics.