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<pre>Array ( [var] => cut_url ) </pre> Resume for Keith R. for Executive Manager in Annapolis, Maryland. Search More Resumes for Executive Manager on Resumark.com #EM3DR6DMX
 

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Resume for Keith R. for Executive Manager in Annapolis, Maryland




Occupation: Executive Manager Industry:
Country: United States City: Annapolis
State: Maryland ZIP: 21037



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KEITH C. R.
Cedar Grove Road • Edgewater, Maryland
.. c • • Twitter: @keithcR.
LinkedIn Profile: .
SENIOR EXECUTIVE PROFILE
Business & Organizational Development / Strategic Planning / Social Media
Awardwinning, accomplished executive with proven record of driving comp sales growth and profitability
across diverse bestofclass / Fortune brands. Concept and organizational development specialist.
Champion in turnarounds, startups, and brandbuilding, while constructing teams for innovation,
execution, and customercentricity. Inspirational leader and motivator dedicated to recruiting top
performing employees and managing with transparent feedback and accountability. Zeal for developing
people to promote from within by applying servant leadership principles.
“Keith’s knowledge is only surpassed by his passion and enthusiasm for the industry. He has the
background and the vision to quickly assess the trends in the marketplace and the strength to act upon his
assessment. Keith just plain “gets it”!” – COO, The Stone Group
“Keith was great to work with; he was always prepared, knowledgeable, engaged and enthusiastic. His
strong passion for developing our business and his everpresent positive outlook are two things that come
directly to mind when I think of Keith.” Chief Development Officer, CB Franchise Systems
Core competencies:
|Strategic Analysis & Planning |Financial Analysis / Profit & Loss Management |
|Brand & Culture Development |Social Media & Marketing Strategy Engagement |
|Consultative Sales Management |Interdepartmental Communication & Team Building |
|Customer Service & Retention |Business Planning for Return on Investment |
|Franchisee Consulting & Coaching |Staff Training & Leadership Development |
|Recruiting & Staffing Initiatives |New Market Entry & New Business Startups |
SIGNATURE ACHIEVEMENTS
V As CEO, achieved systemwide profitability turnaround within st year of leading a
mature, diverse wholesale food distribution & retail restaurant company with a history of
consecutive years negative EBITDA.
V Twiceawarded national District Manager of the Year for business development and sales
growth utilizing consultative selling of services and products across diverse industries.
V Achieved highest percentage of Star customer service scores in Eastern region.
V Achieved .% Comp year over year sales growth.
V Created company culture guidebook and training video. Presented resource at national
franchisee conference and rolled out companywide.
V Lead new store opening teams training, marketing, & operations for locations in new
markets across the United States within year.
| |CAREER HISTORY | |
KEITH R. CONSULTING, Annapolis, MD • Present
PRINCIPAL / BUSINESS STRATEGY & SOCIAL MEDIA CONSULTANT
Develop and operate consulting business serving clients from diverse industries and in various
stages of their lifecycle – from startup ideation needing business planning to mature companies
seeking innovation and growth. Consultatively selling and delivering service solutions that
include:
• Social Media strategy development and engagement
• Capital Funding – sourcing Venture Capital and Angel Investment
• Business plan creation & business development execution
• Marketing, branding and business development
• SWOT Analysis & Strategic Planning
• Organizational development / Change management
• Management communication and leadership development
Client Examples:
SOCIAL TOASTER – Advisor to CEO of social media SaaS platform tech startup .
Assisting in business development with enterprise level clients, sourcing of capital funding, and post
funding planning for organizational development to quickly scale up operations in a way that aligns with
core culture, mission and values.
COMPASS LANGUAGES – Consulting this highly technical, nichespecific BB language translation and
localization company. Developing a social media strategy and integrated online branding to create
Inbound Marketing for business development and active customer service engagement.
MIDATLANTIC RESTAURANT COMPANY MARC Spearheaded transformational business plan,
beginning with year old successful DC restaurant with $.M in annual revenue. Reorganized
management structure, recruited new management team, added financial analysis and reporting, improved
profitability by implementing cost controls, created new revenue streams, enhanced communication and
training tools through technology, and established a culture of customercentricity.
STRATFORD UNIVERSITY, Baltimore, MD and Online • December Present
ADJUNCT BUSINESS PROFESSOR
Instructing on campus and online for Stratford University’s School of Hospitality Management
ANNAPOLIS FOODS: ANNAPOLIS PRODUCE & RESTAURANT SUPPLY / ANNAPOLIS SEAFOOD
MARKETS, Annapolis, MD • August – September
CHIEF EXECUTIVE OFFICER
Private year old, familyowned, diverse company comprised of a wholesale foodservice distribution
business, real estate, and operation of retail markets and fullservice restaurants. Founder/Patriarch had
recently passed away; company had been experiencing multiple years of losses. Key Result as CEO:
Within one year restored companywide profitability, grew doubledigit comp sales in a down
economy/shrinking market, and restructured the organization for longterm success, enabling the
ownership to exit with a successful sale of the company.
Accomplished company turnaround through:
• SWOT analysis, strategic planning, goal setting, and execution/measurement of tactics
• Recruited leadership team to fill experience/expertise gaps – retooled & upgraded talent, while
bringing along as many “legacy” staff as possible
• Reorganized & rightsized the organization
• Developed an operating plan, budget, cash flow, profit & loss statements
• Created performance metrics and financial analysis around KPM’s
• Integrated various manual and IT systems
• Broke down organizational silo’s while improving communication & synergies
• Created a vibrant online presence: website, social media marketing, video content strategy,
Internet commerce wholesale & retail
• Branding, Design, & Marketing
• Proactive involvement in community & participation in industry events & festivals
• Cultural shift to one of execution with accountability while maintaining integrity of core values
• Promoted environment of servant leadership and development of people
THE COUNTER, Culver City, California •
DIRECTOR OF OPERATIONS AND DEVELOPMENT
Collaborated with CEO and Department Heads to develop operations and strategies for national
and international expansion through franchise and companyowned fullservice restaurants. New
markets: identified trade areas and assisted in site selection, including Metro Washington, DC/MD/VA.
Lead new store opening procedures, including construction, vendor selection, staff recruitment / training,
and local marketing. Refined inventory control, cost of goods sold, and labor analysis measurement tools.
This upscale better burger concept received several industry accolades including: “Concept of the Year”
by Nations Restaurant News, “Top Burgers You Must Eat Before You Die” by GQ Magazine, and “Favorite
Burger” by Oprah.
• Opened eight franchisee restaurants in new markets within first year.
• Created company culture guidebook and training video. Presented resource at national
franchisee conference. Program was subsequently rolled out companywide.
• Partnered with CEO to improve execution of brand through operational efficiencies, new
store opening training, leadership development, and IT innovations.
• Coached franchisees in growing business and meeting quality and operational standards.
POTBELLY SANDWICH WORKS, Chicago, IL & Washington, DC •
DISTRICT MANAGER
Oversaw all Washington, DC operations. Improved sales and customer service performance. Coached
and mento

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