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Cove, Payson, Utah
Sales / Marketing
& GM Executive
Account Management / New Product Development & Launches / Brand
Equity and Licensing/ Product & Sales Management / BB / BC / Operations
/ P&L/ Corporate Strategic Planning/ Sourcing Offshore
& International Experience/Board
Level Experience/Start Up Experience
A veteran executive with extensive
experience significantly increasing market share and brand equity for
such industry leaders such as General Foods, Union Carbide, Borden,
Evenflo, and Cosco/Safety st. Track record of generating millions by
exploring new channels, developing new products, building brand equity
and developing key strategic partnerships.
two new product categories, generating $M in sales. Developed
a partnership with the market leaders in China and Korea. Codeveloped
two proprietary and patented lines. Within years held a % market
share and penetrated all price points while on the other capturing a
respectable % share.
strategic plan successfully stimulating company Brand equity, growth
and profitability. Developed planning process focusing on new
product development, public relation and compatible partnerships.
Diversified the product offering from home use into the homebuilder
channel. In addition, launched a full ecommerce BB and BC web
A skilled negotiator, adept
at forming strategic partnerships through licensing agreements with
such Blue Chip companies as: Eddie Bauer, Disney, NASCAR, and Harley
Davidson as well as suppliers and third parties. Varied industry
experience in manufacturing, consumer products—both durable and nondurable
goods, and packaged consumer goods marketed through a variety of mediums
including catalog & web.
in excess of $M in sales by cobranding to penetrate higherend segments.
Negotiated license with Eddie Bauer, generating $M in sales the first
years and $M annually thereafter. Negotiated license with
Disney, generating over $M in sales. Negotiated a NASCAR license
contributing over $M in gross sales.
four new categories, dramatically growing market share for each division.
Focused on Branding, licensing, acquisitions, public relations and new
product development of over products. Added a $M acquisition
and a $M acquisition. Achieved year goal of a halfbillion
dollar critical mass.
VP Sales and Marketing
Over the last months I have
been working as an equity partner in the Medical Software field with
eHealthcare Systems, a first stage software company targeting the Long
Term Health Care field with Electronic Medical Records.
PAUL B. AND ASSOCIATES
INTERIM AND CONSULTING PRACTICE
My team takes
start up and first/second stage companies and orchestrates the sequencing
to get them to a profitable operational level.
LIBERTY SAFE AND SECURITY
PRODUCTS, Payson, Utah
Sr. VP Sales & Marketing
Recruited to this recognized
market leader in the manufacture and distribution of gun and home safes
to manage a $M budget while directing staff.
new product development, public relations initiatives and
new channels of Architects and Home Builders with new line
improved gross margins YTD.
offshore sourcing program.
– Safety st , Columbus, Indiana
Managed a $M budget and
staff for this manufacturer / importer of home products and juvenile
successful new global marketing plans, including new corporate
logo and packaging, exceeding top line sales objectives of $M bringing
over $M while improving Brand equity and trade/consumer perceptions.
$M in new business in the nd largest juvenile category.
industry awards for packaging, catalogs, and advertising/PR projects.
marketing and advertising operating costs from % to .% of net sales.
average gross margins over %.
EVENFLO CANADA, Brantford,
Entered juvenile products industry,
managing staff and a budget of $M. Held P&L responsibility
while directing all sales, marketing, call center/telemarketing, manufacturing,
sourcing, finance, administration, and HR functions.
around R.O.I. from negative to % within ½ years.
two divisions and built the Brand Equity and consumer/trade
perception to position behind Fisher Price.
sales from $.M to $.M in years.
production efficiencies by %.
THE BORDEN COMPANY, Toronto,
Director of Sales and Marketing
Directed all budgets, sales,
and marketing activities for the Canadian subsidiary of this consumer
products manufacturer of food and consumer chemical products.
entire staff and broker / agent distributor network.
budgets for the first time in six years.
managed new product launches and acquisitions for both food and
home products divisions.
all Borden private label, quote and industrial business.
EARLIER CARRIER, Toronto,
Multifoods National Merchandising
Manager, Union Carbide Ontario Sales Manager, General Foods Product
Continuous education through
professional training courses and seminars including:
public speaking, Effective listening, management training and personal
training, supervisory training , and
and Marketing Training seminars.
and ISO Training
for the non Financial Manager, etc.
Business Administration, Ryerson
University, Toronto, Canada.
Significant Board level experience
both reporting to and sitting on many, both industry related and non
profit at the Chairman, Vice Chairman and Director levels.
Excellent references available
upon establishment of mutual interest.