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<pre>Array ( [var] => cut_url ) </pre> Resume for Paul B. for Executive Manager in Payson, Utah. Search More Resumes for Executive Manager on #XWOHEJGYZ

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Resume for Paul B. for Executive Manager in Payson, Utah

Occupation: Executive Manager Industry:
Country: United States City: Payson
State: Utah ZIP: 84651

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Mr. Paul B.

West Coleys Cove, Payson, Utah 

Phone:   ♦  Email:

Personal URL  

Sales / Marketing & GM Executive 

Business Development/Key Account Management / New Product Development & Launches / Brand Equity and Licensing/ Product & Sales Management / BB / BC / Operations / P&L/ Corporate Strategic Planning/ Sourcing Offshore

& International Experience/Board Level Experience/Start Up Experience 

A veteran executive with extensive experience significantly increasing market share and brand equity for such industry leaders such as General Foods, Union Carbide, Borden, Evenflo, and Cosco/Safety st. Track record of generating millions by exploring new channels, developing new products, building brand equity and developing key strategic partnerships.   

      Entered two new product categories, generating $M in sales.  Developed a partnership with the market leaders in China and Korea.  Codeveloped two proprietary and patented lines. Within years held a % market share and penetrated all price points while on the other capturing a respectable % share.   

      Developed strategic plan successfully stimulating company Brand equity, growth and profitability.  Developed planning process focusing on new product development, public relation and compatible partnerships.  Diversified the product offering from home use into the homebuilder channel.  In addition, launched a full ecommerce BB and BC web site/catalog strategy.  

A skilled negotiator, adept at forming strategic partnerships through licensing agreements with such Blue Chip companies as: Eddie Bauer, Disney, NASCAR, and Harley Davidson as well as suppliers and third parties.  Varied industry experience in manufacturing, consumer products—both durable and nondurable goods, and packaged consumer goods marketed through a variety of mediums including catalog & web.   

      Generated in excess of $M in sales by cobranding to penetrate higherend segments.  Negotiated license with Eddie Bauer, generating $M in sales the first years and $M annually thereafter.  Negotiated license with Disney, generating over $M in sales.  Negotiated a NASCAR license contributing over $M in gross sales.   

      Targeted four new categories, dramatically growing market share for each division.  Focused on Branding, licensing, acquisitions, public relations and new product development of over products.  Added a $M acquisition and a $M acquisition.  Achieved year goal of a halfbillion dollar critical mass. 

Career History 



VP Sales and Marketing

Over the last months I have been working as an equity partner in the Medical Software field with eHealthcare Systems, a first stage software company targeting the Long Term Health Care field with Electronic Medical Records. 



My team takes start up and first/second stage companies and orchestrates the sequencing to get them to a profitable operational level.  

LIBERTY SAFE AND SECURITY PRODUCTS, Payson, Utah                 

Sr. VP Sales & Marketing

Recruited to this recognized market leader in the manufacture and distribution of gun and home safes to manage a $M budget while directing staff.   

      Implemented new product development, public relations initiatives and  

            forecasting processes. 

      Penetrated new channels of Architects and Home Builders with new line

      Significantly improved gross margins YTD. 

      Implemented offshore sourcing program. 

COSCO, INC. – Safety st , Columbus, Indiana        

VP Marketing

Managed a $M budget and staff for this manufacturer / importer of home products and juvenile products.   

      Implemented successful new global marketing plans, including new corporate

            logo and packaging, exceeding top line sales objectives of $M bringing in

            over $M while improving Brand equity and trade/consumer perceptions. 

      Developed $M in new business in the nd largest juvenile category. 

      Received industry awards for packaging, catalogs, and advertising/PR projects. 

      Reduced marketing and advertising operating costs from % to .% of net sales. 

      Increased average gross margins over %. 

EVENFLO CANADA, Brantford, Ontario       –

General Manager

Entered juvenile products industry, managing staff and a budget of $M.  Held P&L responsibility while directing all sales, marketing, call center/telemarketing, manufacturing, sourcing, finance, administration, and HR functions.   

      Turned around R.O.I. from negative to % within ½ years. 

      Integrated two divisions and built the Brand Equity and consumer/trade

            perception to position behind Fisher Price. 

      Improved sales from $.M to $.M in years. 

      Improved production efficiencies by %.  

THE BORDEN COMPANY, Toronto, Ontario       –

Director of Sales and Marketing

Directed all budgets, sales, and marketing activities for the Canadian subsidiary of this consumer products manufacturer of food and consumer chemical products.   

      Rebuilt entire staff and broker / agent distributor network. 

      Achieved budgets for the first time in six years. 

      Successfully managed new product launches and acquisitions for both food and

            home products divisions. 

      Negotiated all Borden private label, quote and industrial business. 

EARLIER CARRIER, Toronto, Ontario

Multifoods National Merchandising Manager, Union Carbide Ontario Sales Manager, General Foods Product Manager  


Continuous education through professional training courses and seminars including: 

      Effective public speaking, Effective listening, management training and personal

            training like

      Sensitivity training, supervisory training , and

      Sales and Marketing Training seminars.

      MRP and ISO Training

      Financials for the non Financial Manager, etc.   

Business Administration, Ryerson University, Toronto, Canada. 

Significant Board level experience both reporting to and sitting on many, both industry related and non profit at the Chairman, Vice Chairman and Director levels. 

Excellent references available upon establishment of mutual interest. 

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