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<pre>Array ( [var] => cut_url ) </pre> Resume for Jordan B. for Advertising / Marketing / PR / Food, Tobacco & Beverage Production in Farmington, Utah. Search More Resumes for Advertising / Marketing / PR on Resumark.com #EOG2SD3SZ
 

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Resume for Jordan B. for Advertising / Marketing / PR / Food, Tobacco & Beverage Production in Farmington, Utah




Occupation: Advertising / Marketing / PR Industry: Food, Tobacco & Beverage Production
Country: United States City: Farmington
State: Utah ZIP: 84025



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JORDAN D. B.

 
 
South West  Farmington, Utah
      .             

BUSINESS EXPERIENCE

Uintah Basin Medical Center, Roosevelt, UT                   April July

Public Relations and Marketing Consultant

  • Managed and created internal/external marketing communications materials to create awareness, drive patient volume and increase organizational collaboration. 
  • Initiated and lead branding projects, such as a website redesign and a rebranding of the Urgent Care department, to improve organizational visibility within the market & overcome threat from increased competition.
  • Conducted competitive market analysis to support management’s development of the Center’s annual strategic plan.
  • Catalyst, Inc., Rochester, NY []                                                                        June December

    Data Analyst

  • Researched usage and response rates on a direct mail campaign for the small business segment of National Health insurance company, developed P&L for crossselling marketing plan that would generate $ MM in additional revenue
  • Analyzed the direct mail campaign for a national retailer. Identified insights based on consumer research and presented recommendations for future marketing campaigns to management.
  • Analyzed customer purchase decisions and customer feedback to develop marketing and product development strategies as part of an overall sales growth plan for clients nationwide.
  • University of Rochester, Simon Graduate School of Business Rochester, NY   June November

    Contract

    Project Analyst

  • Conducted benchmarking study of MBA website, proposed changes, such as  increased use of social media, navigation, messaging content, to a crossfunctional team of University leaders, proposed changes were accepted and used to develop a new website that was awarded 'best of web' for Upstate NY and helped to drive web traffic to the site.
  • Studied the current system and processes used to manage the MBA's Mentor Program, provided recommendations on how to efficiently manage the program and the recommendations were accepted by the program director as the new standard operating procedures for the program
  • Bureau of Economic and Business Research, Salt Lake City, UT                                            November July

    Research Assistant

  • Reviewed the process and procedures for managing our customer trade magazine database, made recommendations to improve efficiency and reduce waste which decreased costs to manage database by % 
  •  

    MBA Projects and Internship

    Unilever, Rochester, NY                                                                                                                          March June

    Brand Management Project

  • Conducted a competitive analysis on $ MM Body Wash Line
  • Analyzed years of Nielsen Scanner data from Target, Kroger's, Dollar General & CVS
  • Made recommendations to the Brand Manager on both store level and overall national levels on and product attributes, use & frequency of displays/Feature, TPR and shelving tactics
  • Recommendations were used the Brand Manager to improve the efficiency of the marketing budget by focusing on advertising & promotion tactics instead of couponing & trade tactics
  • Great Northern Pizza Kitchen, Rochester, NY                                                                                          January March

    Brand Strategy Consultant

  • Analyzed customer & employee surveys used to develop the recommendations presented to the Senior Leadership team which helped to improve employee retention, customer satisfaction and company profitability.
  • Partners and Napier, Rochester, NY []                                       March May

    Account Executive Intern

  • Worked with Account Teams for Kodak, Bausch & Lomb and Constellation to develop Advertising strategies
  • Conducted and analyzed market research to gauge the media preferences of millennial consumers. Presented documented findings to account client managers for the Constellation Wine team.
  •  

    EDUCATION

    Simon Graduate School of Business, University of Rochester, Rochester, NY                       

    Master of Business Administration                                                                                                                                June

    Concentrations: Brand Management and Marketing 

    David Eccles School of Business, University of Utah, Salt Lake City, UT

    Bachelor of Science in Accounting                                                                                      August         


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