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<pre>Array ( [var] => cut_url ) </pre> Resume for Tomer B. for Advertising / Marketing / PR / Food, Tobacco & Beverage Production in Minnetonka, Minnesota. Search More Resumes for Advertising / Marketing / PR on Resumark.com #MMWURHPGZ
 

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Resume for Tomer B. for Advertising / Marketing / PR / Food, Tobacco & Beverage Production in Minnetonka, Minnesota




Occupation: Advertising / Marketing / PR Industry: Food, Tobacco & Beverage Production
Country: United States City: Minnetonka
State: Minnesota ZIP: 55305



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TOMER B. 
th St. Brooklyn NY  
   
 
SUMMARY

Consumer marketing professional with significant success in using strategic marketing and marketing tactics to build strong and profitable brands with sales from $MM to over $MM. Proven ability to improve brand performance by demonstrates holistic, innovation, and analytic thinking with creative problem solving.

Experience:

  • Managing P&L and Budget
  • Pricing strategy
  • Managing Advertising & PR
  • Brand Strategy & Product Positioning
  • Launching new product
  • Project Management
  • Research & Competitive Analysis
  • Cross Functional Leadership
  •  
     
     
     
     
     
     

     
    PROFESSIONAL EXPERIENCE 

    Marketing Project Position, ACTIVISION, Eden Prairie, MNUSA                //

  • Assisted in managed brand strategic marketing plan/programs to drive multiple video games launches
  • Executed new TV and online advertising campaigns
  • Developed and executed packaging for new products
  • Managed consumer insight research to leverage video games update / development opportunities   
  • Continued Education:                       /Present

  • High Impact Presentations, Dale Carnegie Training
  • Executive Coach English Training, ELT Executive Language Training hours
  • Leadership Essential Written for Business, Center of Business Excellence University of St. Thomas, MN
  • Strategic Marketing Program, Carlson School of Management Executive Education, University of Minnesota
  • Sales and Marketing Management, Kellogg Executive Scholars Program Kellogg School of Management, Northwestern University, Evanston IL
  •  
    Assistant Marketing Manager,
    LAND O’LAKES, St. Paul, MNUSA                                                            //

  • Assisted in managing brand strategic visions & tactical execution to drive brand objectives: +$MM in sales
  • Successfully launched $MM media budget TV, print, radio and online advertising campaign
  • Led development, execution, management of marketing programs with instore promotions, special events, PR, and media components; coordinated agencies, vendors, and field sales. Increased brand awareness, display activity by %
  • Significantly improved segment performance through competitive analysis IRI, effective promotional strategy and tactics, and changing brand positioning. Segment market share improved by . pts
  • Implemented new production processes for marketing, advertising events to increased vendors efficiency: reduced costs by %
  • Managed new product launches via club channels contributing +% segment growth
  • Developed, managed new process to create special product production for promotional activities resulting in $. million P&L improvement 
  • Trade Marketing Manager Contract, NESTLE, Israel                                                                                   //                                 

  • Acted as sales and marketing liaison between Nestle & Retailers: implemented Nestle new marketing channels strategy and tactics through retailers ABP    
  • Successfully led coffee +$MM and pastry +$MM sales & marketing project: transitioned from clientbase to channelbase
  • Launched new healthconscious pastry products, contributed +% to segment growth
  • S.W.O.T analysis ACNielsen. Improved customer display activity by %
  • Grew coffee business, Taster's Choice +% and Red Mag  +%,via effective promotional tactics
  •  

    Retails Manager Founder & Owner, TOYS, Israel                                                                                      //

  • Established business, managed strategic visions and operation oversaw expansion from one to two retail outlets
  • Managed person team
  • Increased sales by % in first year
  • Organized & managed buyer’s group of local toy companies/retailers to establish suppliers purchasing. Product margin increased by % and payment period extended by days
  • Recognized as market pioneer by hired child behavioral specialist to research, identify most appropriate, stimulating toys. Significantly improved customers satisfaction
  •  

    Marketing Specialist, PROCTER & GAMBLE MMS, Israel                                                                           //

  • Acted as sales and marketing team liaison at all categories: +$MM in sales
  • Managed consumer insights, product expansion and development, budget and P&L, advertising &PR, competitive analysis ACNielsen, and lead multiple crossfunctional projects
  • Led new product launches including planning, execution, and analyzed ACNielsen. Contributing % business growth
  • Managed Retailers Volume Incentive Program RVIP; accounts grew by % %
  • Analyzed competitive trade activities ACNielsen; improved trade strategy & tactics with % sales growth
  •  

    EDUCATION 

    Kellogg Executive Scholars Program Sales and Marketing Management 
    Northwestern University, Kellogg School of Management, Evanston Illinois USA  
     
    MBA, Marketing,
    Ono Academic College, Israel  
    MBA, Finance & Capital Market, University of Manchester Manchester Business School,

    BA, Economics & Management, Open University of Israel,


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