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<pre>Array ( [var] => cut_url ) </pre> Resume for Jagpreet M. for Other / Food, Tobacco & Beverage Production in Lagos, Nigeria. Search More Resumes for Other on #XPUQ1P4W5

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Resume for Jagpreet M. for Other / Food, Tobacco & Beverage Production in Lagos, Nigeria

Occupation: Other Industry: Food, Tobacco & Beverage Production
Country: Nigeria City: Lagos
State: Oyo ZIP: 2543

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J S M. Vitamalt PLC Nig,KM Agbara Industrial Estate,LagosBadagry Expressway,Lagos,Nigeria


Mobile No:+, + 

Aiming towards career enrichment in Sales & Marketing entailing Business Development/ Channel Management with a reputed organization. 


  • Highly competent professional with years of profound and enriching experience in sales & marketing, promotional activities, distribution channel management, Administration.
  • Currently associated with Vitamalt PLC Nig as Sales HeadNigeria.
  • Last associated with Classic Beverages Nigeria Ltd as Regional Sales Manager
  • Before that was associated with Hindustan Coca Cola Beverages Pvt. Ltd. as an Area Sales Manager.
  • A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and accelerating the business growth.
  • Demonstrated abilities in identifying streams of revenue generation, maintaining cordial relations with dealers, sales personnel and penetrating customer base through innovative strategies.
  • An OutoftheBox Thinker with a proven track record of increasing revenues, streamlining workflow and creating innovative marketing plans for image enhancement.
  • Expertise in managing operations with key focus on bottom line profitability by ensuring optimal utilization of resources. Ensuring timely delivery of products to the retail outlets.
  • Acquired distinction of achieving turnover of Rs. crores and reducing exposure of the company in the market by more than %.
  • First RSM in Pan Nigeria to grow by % in three months.
  • Pioneered redefining distribution network resulting in higher profitability in terms of distribution costs both in Lagos and in North of Nigeria.
  • Implementation of cost effective hub and spoke model for Vitamalt brand in Lagos and West.


          The Growth Path

          Jul’Mar’  Management Trainee HCL Ltd.

                Mar’Mar’                District Sales Manager Coca Cola Franchisee Operation

          Mar’ Oct’  Area Sales Manager Hindustan Coca Cola Bev.P. Ltd. Jammu City & Upcountry. 

                Oct’Oct’                 Regional Sales ManagerLagos Classic Beverages Nig Ltd., Lagos, Nigeria

          Oct’Oct’  Regional Sales ManagerLagos & West Vitamalt PLC Nigeria.

                Oct’Till Date  Sales HeadNigeria Vitamalt PLC Nigeria. 

    The Key Areas of Expertise: 

    Strategic Planning:

  • Establish corporate goals, short term and long term budgets and developing business plans for the achievement of these goals.
  • Actively involved in business planning and analysis for assessment of revenue potential in business opportunities. Ensure effective coverage at high image outlets.
  • Map territory, fix sales budget, prepare sales forecast, track budgets, control stock level and ensure adherence to company’s corporate objectives.

    Profit Centre Operations:

  • Identify and develop new streams for long term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
  • Conduct competitor analysis by keeping abreast of market trends/competitor moves for market share metrics.
  • Utilize the public information and personal network to develop marketing intelligence for generating leads. Coordinate with logistics executive to ensure distribution as per lifting plan.
  • Forecast dispatch operations and ensure appropriate stock at the distributor outlets.
  • Manage logistics functions like handling dispatch, rail/road/cargo planning, negotiating with transporters & clearing agents for cost effective transport solutions & clearances.
  • Identyfying the channels for launch of new brands and designing optimal distribution model.
  • Key Account Management:

  • Initiate and develop relationships with key decision makers in target organizations for business development.
  • Identify prospective clients from various sectors such as government and corporates; generate business from the existing, thereby achieving business targets.
  • Evolve market segmentation & penetration strategies to achieve targets.

    Sales and Marketing:

  • Develop marketing strategies to build consumer preference and drive volumes.
  • Evaluate marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses.
  • Provide direction to execute promotions/launches in sync with regional characteristics.
  • Implement marketing & promotional campaigns like consumer incentive, POS for the area and ensure effective display units of POS to attract customers.

    Franchise Management:

  • Build and sustain a robust distribution network by identifying new dealers/distributors thus penetrating a large customer base/outlets.
  • Identify and network franchises and channel partners, resulting in deeper market penetration and reach.
  • Evaluate performance & monitoring their sales and marketing activities.
  • Team Management:
  • Providing direction, motivation and training to the field sales team for ensuring optimum performance. Plan manpower requirement & train executives, P.S.R/Market Developers.
  • Recruiting, mentoring & training personnel to deliver quality services in market.
  • Oversee implementation of TPM, ITMO & FIFO standards and ensure reduction of discount per case to control AR/COL for peakseason and leanseason.
  • Devising incentives and rewards for the team to get the maximum out of them and have a healthy competition among them.

    Notable Accomplishments:

  • Spearheaded intensive area mapping, route planning, network coverage initiatives and employee motivational programmes thereof enhancing market share from % to %.
  • Established the right distribution model in lagos for New product Virgin soft drinks.
  • Secured turnover of Rs. Crores through effective supervision of a team of Executive, Distributors and retailers as an ASM in Siliguri and crores with a team of executive distributors in Dhanbad and Bokaro district now presently transferred to Jammu and last year we crossed crores business here wit a team executives on mafoi pay rolls and distributors.
  • Achieved overall volume growth by % in , % in and % in .
  • Absorbed PSR’s till date on company payroll and developed & implemented systems to secure timely settlements of claims. Received Regions Best Market Share for exemplary coverage in .
  • Ensured availability of stocks in Chumthang Sikkim and spearheaded distribution alignment in Dhanbad in doldrums due to large number of pending issues of the District.
  • Successfully reduced exposure of company in the market by more than % in .
  • Increased the percentage ratio of profit making packs by more than % in .
  • Recognized for being the best franchisee towards contributing sales growth for years. Won numerous cash incentives and trips to abroad in terms of sales performance.
  • Revamped total distribution network in Lagos to achieve highest profitability and sales. Only RSM to grow by % pan Nigeria.
  • Drove the distribution through the depot of Vitamalt to profitability.
  • Increased the availability of Vitamalt brand from % to % in Lagos.

    Jul’Mar’ commenced career with HCL Ltd., Chennai as a Management Trainee. 

    Notable Accomplishments:

  • Enhanced profitability of the company through increase in the market share within first months.
  • Played pivotal role in improving image of the organization thus proving to be a threat to competitor product like Xerox Panasonic and other EPBAX Service Providers.


  • MBA Sales & Marketing from Madras University in .
  • B.A. History from Osmania University in .


    Operating Systems  : Windows / Windows XP

    Packages   : MS Office, DOS.MS Excel 

    DATE OF BIRTH: st August,

    Passport   : Valid Indian Passport

    Location Preference  : Mobile

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