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J S M. Vitamalt
PLC Nig,KM Agbara Industrial Estate,LagosBadagry Expressway,Lagos,Nigeria
Aiming towards career
enrichment in Sales & Marketing entailing Business Development/
Channel Management with a reputed organization.
Highly competent professional
with years of profound and enriching experience in sales & marketing,
promotional activities, distribution channel management, Administration.
Currently associated with
Vitamalt PLC Nig as Sales HeadNigeria.
Last associated with Classic
Beverages Nigeria Ltd as Regional Sales Manager
Before that was associated
with Hindustan Coca Cola Beverages Pvt. Ltd. as an Area Sales Manager.
A keen planner, strategist
& implementer with demonstrated abilities in devising marketing
activities and accelerating the business growth.
Demonstrated abilities in
identifying streams of revenue generation, maintaining cordial relations
with dealers, sales personnel and penetrating customer base through
An OutoftheBox Thinker
with a proven track record of increasing revenues, streamlining workflow
and creating innovative marketing plans for image enhancement.
Expertise in managing operations
with key focus on bottom line profitability by ensuring optimal utilization
of resources. Ensuring timely delivery of products to the retail outlets.
Acquired distinction of
achieving turnover of Rs. crores and reducing exposure of the company
in the market by more than %.
First RSM in Pan Nigeria
to grow by % in three months.
Pioneered redefining distribution
network resulting in higher profitability in terms of distribution costs
both in Lagos and in North of Nigeria.
Implementation of cost effective
hub and spoke model for Vitamalt brand in Lagos and West.
Trainee HCL Ltd.
District Sales Manager Coca Cola Franchisee Operation
Oct’ Area Sales Manager Hindustan Coca Cola Bev.P. Ltd. Jammu
City & Upcountry.
Regional Sales ManagerLagos Classic Beverages Nig Ltd., Lagos, Nigeria
Sales ManagerLagos & West Vitamalt PLC Nigeria.
Oct’Till Date Sales HeadNigeria Vitamalt PLC Nigeria.
The Key Areas
Establish corporate goals,
short term and long term budgets and developing business plans for the
achievement of these goals.
Actively involved in business
planning and analysis for assessment of revenue potential in business
opportunities. Ensure effective coverage at high image outlets.
Map territory, fix sales
budget, prepare sales forecast, track budgets, control stock level and
ensure adherence to company’s corporate objectives.
Profit Centre Operations:
Identify and develop new
streams for long term revenue growth and maintaining relationships with
customers to achieve repeat/ referral business.
Conduct competitor analysis
by keeping abreast of market trends/competitor moves for market share
Utilize the public information
and personal network to develop marketing intelligence for generating
leads. Coordinate with logistics executive to ensure distribution as
per lifting plan.
Forecast dispatch operations
and ensure appropriate stock at the distributor outlets.
Manage logistics functions
like handling dispatch, rail/road/cargo planning, negotiating with transporters
& clearing agents for cost effective transport solutions & clearances.
Identyfying the channels
for launch of new brands and designing optimal distribution model.
Key Account Management:
Initiate and develop relationships
with key decision makers in target organizations for business development.
Identify prospective clients
from various sectors such as government and corporates; generate business
from the existing, thereby achieving business targets.
Evolve market segmentation
& penetration strategies to achieve targets.
Sales and Marketing:
Develop marketing strategies
to build consumer preference and drive volumes.
Evaluate marketing budgets
periodically including manpower planning initiatives and ensure adherence
to planned expenses.
Provide direction to execute
promotions/launches in sync with regional characteristics.
Implement marketing &
promotional campaigns like consumer incentive, POS for the area and
ensure effective display units of POS to attract customers.
Build and sustain a robust
distribution network by identifying new dealers/distributors thus penetrating
a large customer base/outlets.
Identify and network franchises
and channel partners, resulting in deeper market penetration and reach.
Evaluate performance &
monitoring their sales and marketing activities.
Providing direction, motivation
and training to the field sales team for ensuring optimum performance.
Plan manpower requirement & train executives, P.S.R/Market Developers.
Recruiting, mentoring &
training personnel to deliver quality services in market.
Oversee implementation of
TPM, ITMO & FIFO standards and ensure reduction of discount per
case to control AR/COL for peakseason and leanseason.
Devising incentives and
rewards for the team to get the maximum out of them and have a healthy
competition among them.
Spearheaded intensive area
mapping, route planning, network coverage initiatives and employee motivational
programmes thereof enhancing market share from % to %.
Established the right distribution
model in lagos for New product Virgin soft drinks.
Secured turnover of Rs.
Crores through effective supervision of a team of Executive,
Distributors and retailers as an ASM in Siliguri and crores
with a team of executive distributors in Dhanbad and Bokaro district
now presently transferred to Jammu and last year we crossed crores
business here wit a team executives on mafoi pay rolls and
Achieved overall volume
growth by % in , % in and % in .
Absorbed PSR’s till
date on company payroll and developed & implemented systems to
secure timely settlements of claims. Received Regions Best Market
Share for exemplary coverage in .
Ensured availability of
stocks in Chumthang Sikkim and spearheaded distribution alignment
in Dhanbad in doldrums due to large number of pending issues of the
Successfully reduced exposure
of company in the market by more than % in .
Increased the percentage
ratio of profit making packs by more than % in .
Recognized for being the
best franchisee towards contributing sales growth for years. Won numerous
cash incentives and trips to abroad in terms of sales performance.
Revamped total distribution
network in Lagos to achieve highest profitability and sales. Only RSM
to grow by % pan Nigeria.
Drove the distribution through
the depot of Vitamalt to profitability.
Increased the availability
of Vitamalt brand from % to % in Lagos.
commenced career with HCL Ltd., Chennai
as a Management Trainee.
Enhanced profitability of
the company through increase in the market share within first months.
Played pivotal role in improving
image of the organization thus proving to be a threat to competitor
product like Xerox Panasonic and other EPBAX Service Providers.
MBA Sales & Marketing
from Madras University in .
B.A. History from Osmania
University in .
Operating Systems :
Windows / Windows XP
Packages : MS Office,
DATE OF BIRTH:
Passport : Valid Indian
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