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<pre>Array ( [var] => cut_url ) </pre> Resume for Yaroslav S. for Salesperson / Representative / Food, Tobacco & Beverage Production in Oberrieden, Switzerland. Search More Resumes for Salesperson / Representative on Resumark.com #O6PM19XP9
 

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Resume for Yaroslav S. for Salesperson / Representative / Food, Tobacco & Beverage Production in Oberrieden, Switzerland




Occupation: Salesperson / Representative Industry: Food, Tobacco & Beverage Production
Country: Switzerland City: Oberrieden
State: Zurich ZIP: 8942



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YAROSLAV S.
Hubstrasse , Oberrieden, Switzerland
Email:
EMPLOYMENT HISTORY
/ – Present Lindt & Sprflngli Schweiz AG, Premium Chocolate Producer
Sales and Marketing Manager, CIS, Central Asia, South Caucasus, Baltic’s Countries
Sales responsibilities:
• Annual financial plan introduction and development ensuring implementation of
profit and growth targets
• Distribution network development and expansion
• Local distributor objectives planning and implementation to ensure achievement of
annual financial plan
• Commercial policy development – sell in terms, pricing policy, sales and distributor
objectives, retail distribution targets
• Panning, implementation and control of all Commercial/Sales and Distribution
activities in Region
• Key Account Management development and implementation of Key Account
standards in key retail
• Distributor and competitive sales and distribution results analyses as well as markets
incidents such as infiltration
• Local level inventory levels monitoring
Marketing responsibilities:
• Local ATL, BTL, PR strategy development and implementation
• Product assortment – selection, planning and introduction to local markets
• Distribution and merchandising objectives development
• Pricing policy development and implementation
• Distribution and promotional activities development and implementation
• Customer incentive programs at distributor’s and retail level development
• Local field sales force training and development
/ – / Whirlpool Corporation, Home Appliances Products Company
Head of Marketing Department, Ukraine, Byelorussia, Moldova, Georgia, Armenia,
Azerbaijan
Marketing responsibilities:
• Developing P’s local strategy for the market to ensure the Profit Plan
achievement:
o Product mix and assortment planning
o Portfolio pricing policy for different channels
o Portfolio distribution and promotion activities
o Marketing department personnel involvement
• Developing local ATL strategy for the market to ensure the right target
auditory is reached:
o Media strategy development for the market
o Budget planning and implementation
• Developing local PR strategy for the market:
o Dedicated budget planning and implementation for PR
activities
• Developing of BTL strategy for the market to ensure the right trade is involved:
o Trade strategy development for the market
o Budget planning and implementation
• Developing of market research strategy to ensure the planning is adequate
to market reality:
o Planning of annual consumer and trade research activities
o Analyses and recommendation provision to the Company
decision maker’s
Trade Marketing responsibilities:
• Developing local trade product strategy to ensure the right product is in the
market:
o Creating local pricing policy and strategy for the market
o Developing of distribution objectives
• Developing local trade and consumer promotion strategy:
o Develop plans for national sales / distribution / trade
promotions
o Develop motivation incentives of trade sales force
o Develop customer incentive programs at distributor’s and retail
level
/ – / Reckitt Benckiser, Household Cleaning & Personal Care
Products Company
Regional Business Development Manager, Azerbaijan, Baku based
Sales responsibilities:
• Achieve Top Line and sales to trade as well as distribution objectives securing the
Financial Plan targets achievement.
• Negotiate major contracts with distributors – selling terms, price chains,
sales and distribution objectives, retail coverage targets and expansion
plans with supporting programs from Reckitt Benckiser side.
• Panning, implementation and control of all Commercial/Sales and
Distribution activities in Azerbaijan
• Monitor report and analyze competitive sales and distribution results as
well as markets incidents such as infiltration.
• Key Accounts management via development and implementation of Key Account
standards
• Manage and execute effectively from local level inventory levels.
• Achieve Distribution Targets as per current year Sales and Distribution
Plan via through efficient management of distributors as well as Key
Account chains.
Trade Marketing responsibilities:
• Planning of local BTL budget with implementation of local Strategies related to
P’s approach.
• Developing sales, distribution and merchandising objectives to be
achieved via focused sales campaigns, effective trade promotions and
distributors’ inventory management
• Develop and follow up national sales, distribution and merchandising
objectives differentiated by distribution channels/type.
• Develop and implement Trade Promotions based on local needs with
support from Media Strategies – at distributors as well as retail levels with
focus on Key Account chains.
• Develop, motivate and train field force and ensure open communication
within the organization as well as unsure “smooth” flow of all information.
• Implement local Pricing Policy and Strategy to be in line with Reckitt
Benckiser pricing strategy for the Region and externally.
• Develop customer incentive programs at distributor’s and retail level.
/ – / Reckitt Benckiser, Household Cleaning & Personal Care Products
Company
Business Development Manager, Ukraine, Kiev
• Responsible for Trade Marketing budget in Ukraine, ensuring:
o Proper planning, cost optimization, monitoring, and follow up.
• Developing annual promotional activity plans to provide timely and
effective implementation and control, promotional programmes to achieve
agreed targets.
• Analyzing and amending Price &Distribution check info, to provide written
recommendations for decision making.
• Accumulating sales ideas re promo and POS support to implement the
most effective and innovative ones
• Creating Tailor – made promotions:
o Collecting information on activity of distributors, branches
develop proposals and ensure implementation of tailormade
promotions.
o Designing quarterly promo plans for distributors based on
customer development plans to ensure timely and effective
implementation, monitoring and results.
• Participating in commercial division decision making process, ensuring
effective cost control and proper communication.
• Areas of direct responsibilities: Sales Tools Development:
o Corporate sales presenter
o Merchandising standards
Agencies /Suppliers
o POS and Premiums Design and Production
o Trade Media
o Market Research
Distributors
o Communication/Feedback of Promo Activity
o Joint activity plans
o Sales Info
Chains
o Responsible for local Key Accounts chains in Ukraine
o Annual cooperation and promotion plans
– Pulse Ltd., Kiev, Ukraine, FullService Advertising Agency
Senior Account Manager
• Developed and implemented marketing monthly and annual expenditures
planning and analysis schemes.
• Succeeded in creative design and developing promotion concepts and strategies
that constantly increase sales and revenue.
• Coordinated and communicated various National promotions and
Sponsorship Activities:
o Retail Loyalty Programme
o Ongoing consumer, retail, wholesale promotion activities throughout
Ukraine
o Special and dedicated events

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