Resume for Toni R. for Salesperson / Representative / Food, Tobacco & Beverage Production in Brentwood, Tennessee
[var] => content
[type] => preview
[var] => cut_url
Old Hickory Blvd
Successful Sales Professional: [pic]
Solid track record in food management specializing in Deli, Meat and GroceryÊconsistently increasing business for
national brand companies and surpassing targeted volume, share,Êdistribution and profit goals.
• Follow Up & Customer Service ?
Pioneering a new business segment
• Retail Direct Sales ?
Plan Development & Execution
• Broker Management ?
Promotion Planning Pricing Strategies
• Budget Administration/PL Management ?
New Products Intro & Distribution
• DSD and Warehouse Management ?
Fact Base Analysis & Action Plans
Professional Experience and Skills: [pic]
• Worked closely with Marketing, and Customer Marketing, to develop the customer solutions and takes a
leadership role throughout the teamselling process.
• Worked closely with broker network to ensure our items were getting proper representation at both headquarters
and storelevel execution, developed promotional calendars based on market conditions, corporate guidelines,
and customer requirement, communicated activity with Field Managers.
• Proficiently established and maintained dialog with chain headquarters management and brokers on both a
horizontal and vertical penetration. Toptotop presentations with tracking ROI / Nielsen
• Constructed, presented and executed corporate or customer plans to ensure sales volume and profit growth, with
assigned customer and meet profit and distribution goals by product category.
• Developed customer business strategy engaging the customer to utilize fact base solution services and systems.
• Recommended pricing strategies and developed promotional calendars based on market conditions, corporate
guidelines, and customer requirements.
Work Experience: [pic]
National Sales – Pedersons Natural Farms LLC
Hamilton, TX –Nashville TN
Privately held manufacturer of quality all natural/organic meats for meat,deli,frozen – Sept
o Successfully built a national territory for all national and organic meat products from $ to $. MM in .
years, adding $. MM in just the first year. Handled a wide range of customers accounts in a large market
for meat and deli segment CPG / chicken, pork and beef
o Introduced product line to major chains: including Publix Harris Teeter Lowes Costco Food Lion –
Whole Foods UNFI –Earth FareMeijerSunflowerWinn DixiePrice Choppers and Tree of Life
o Appointed, developed / realigned /managed broker network for product development & introduction
o Development of regional marketing & promotional plan to ensure profit and distribution objectives are met.
o Gained authorization of items new to the marketplace in Whole Foods. Initiated launch bacon products
and sold bilingual labels in to Canada for Whole Foods.
o over projection/quota by % and .% ytd.
o Secured Costco Texas in , with average sales of $.MM
Southeast Regional – Deli Source, Inc
Antioch, IL – Nashville TN
Privately held cheese conversion & packaging –
o Built a new territory for a packagedcheese company that included the entire Southeast. Vertical markets
were dairy and deli departments. Prospected and closed new business, forecasted future production needs,
and adhered to set promotional budget. Successful Completion of Retail Edition: Certificate of Achievement
Wisconsin Cheese Cyclopedia
o Worked closely with brokers to get more than fair share attention to our brands and programs.
o Participated in development of account marketing plans and strategic planning to grow baseline
volume – increase category growth and accurate plans and forecast. Managed trade development
fund and team of merchandisers.
o Achieved a $.MM in new revenue by securing a private label program for Harveys & AWG
o Created: private label program for Piggly Wiggly totaling items, and % on pounds volume.
o Improved distribution in all accounts: Food City, Ingles
o Achieved or exceeded sales dollars $.MM ytd
National Sales – Lone Star Bakery, Inc
China Grove, TX Nashville TN
Privately held manufacture assorted breads, biscuits and pastry
Built client base from ground up for assorted breads, biscuits, and pastry goods for instore
delibakery, Pioneered a new business segment by marking product directly to retail groceries, DSD
warehouses, Cstores and food services. Clients included: Giant Foods, Shoppers, MDI, Lowes, Harris
Teeters, Bilo, Winn Dixie and Ingles expanded sales by %
o Responsibilities included: managing Lone Stars Retail entire Deli, Bakery and Frozen retail line:
o Achieved sales of .MM during the first year, included selling sub sandwich program to eight Safeway
national warehouses banner and non banner
o Secured sales of and additional $.MM by opening Food Lion account in the third year.
o Landed Fresh Frozen account which accounted for $.MM in additional revenue.
o Expanded sales $.MM with JI food service landing Dollywood.
o Coordinated proper shelf placement with field sales team.
Southeast Regional Sales – Sadlers Smokehouse LLC
Henderson, TX – Nashville, TN
Privately held manufacture of premium smoked authentic barbecue meat
Establish territory marking to deli, meat, frozen, grocery, cstores and food service by selling
BBQ pork, beef,
chicken, ribs, brisket and sauce, Increased territory annual sales from zero to $.MM
• Managed all promotion and service for major corporate clients witch included retail stores and U.S.
military commissaries. Achieved % distribution on new items in portfolio – ad penetration grew existing
market share % vs. %. Client business was % retail and % food service
• Secured $. MM in sales during first full quarter with two major accounts –Kroger and Sysco
• Expanded sales and territory to include Publix, Food Lion, WinnDixie, Albertson, Harris Teeters, Ingles
• Duties included: growing Sam’s and WalMart by coordinated and trained brokers team to help with clubs.
• Sales totaled $.MM landing Opryand Hotel/Park with Sysco
• Awards: four on sales volume contest based on percentage growth and product distribution gains
Associates Volunteer State Community College –Gallatin, TN
Retail Edition: Certificate of Achievement Wisconsin Cheese Cyclopedia
Sorry but this resume is not available for download. Please choose another!