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<pre>Array ( [var] => cut_url ) </pre> Resume for Nivedita K. for Advertising / Marketing / PR / Green & Environmental in San Francisko, California. Search More Resumes for Advertising / Marketing / PR on Resumark.com #H7L8C3JV3
 

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Resume for Nivedita K. for Advertising / Marketing / PR / Green & Environmental in San Francisko, California




Occupation: Advertising / Marketing / PR Industry: Green & Environmental
Country: United States City: San Francisko
State: California ZIP: 94102



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NIVEDITA K.
Descanso Dr, Apt
Email:
San Jose CA
Phone:
EDUCATION
Year
Course
Institution
Financial Modeling; Web .
Stanford University Continuing Studies
MBA Marketing
S. P. Jain Institute of Management & Research, Mumbai
Bachelor of Engineering Computer Science
R.V. College Of Engineering, Bangalore
PROFESSIONAL EXPERIENCE
Varsity Technologies
San Francisco, USA
Marketing Intern Green Technology Solutions
July Current
Project Scope: Event and online marketing; Project Management
Lead and manage the marketing team of Varsity Technologies
Plan, implement, and market a series of educational seminars on sustainable IT solutions for schools, SME, and non
profit organizations
Develop and manage new online and offline marketing initiatives
Intel Corporation
Bangalore, India
Strategic Marketing Analyst
Sept Nov
Project scope: Gotomarket strategy for Intel Atom processor in Embedded Handheld Appliances in India
Estimated market size for embedded handheld appliances in India after extensive market research
Liaison with engineering team, market research organizations, and sales team to analyze trends and study ecosystem of
embedded handheld market
Conducted email campaigns and telemarketing for lead generation and database development
Developed partnership with key Original Equipment Manufacturers OEM after evaluation of leads
Assisted in the event management of Embedded Systems Conference at Bangalore
SIRI, SKDRDP Dharmasthala
Mangalore, India
Marketing Intern
March May
Project scope: Marketing plan for SIRI Agarbathi Unit
• Developed and implemented Marketing Plan to boost sales of incense sticks after analyzing selfhelp group units,
NGOs, customers, competitive landscape, and marketing mix
• Recommended internal marketing, viral marketing, bundleselling, collaboration marketing, and operation expansion
• Initiated formalization of business processes towards cost management, operations & human resource management
to increase overall efficiency
Cisco Systems India Pvt. Limited
Bangalore, India
Software Engineer Edge Routing Business Unit
June June
Responsibilities
• Single point of contact for customer care center team of ERBU
• Responsible for feature management and testing of linecard and interfacing with cross functional teams
• Developed, executed, and automated testplans for Router series
• Received Certificate of Excellence for FY Software “Build in Quality” Championship
CONSULTING EXPERIENCE
• Landor & Associates : Analysis of Digital Branding landscape in India, evaluation and identification of
webdesign agencies for collaboration with Landor in India
• Municipal Corporation of Greater Mumbai : Analyzed challenges faced by MCGM in its EGovernance
Initiatives, conducted Primary Research and made recommendations to improve the processes
• Backpackandgo : Conducted brand analysis of backpackandgo, proposed ways to build its brand identity and
suggested shortterm and longterm brand management plan for the startup
NIVEDITA K.
Descanso Dr, Apt
Email:
San Jose CA
Phone:
Scholastic Achievements
• Secured Distinction in Visvesvaraya Technological University semester examinations in engineering
• Secured th Rank among ,, students appearing for Karnataka Common Entrance Test
Topics of Interest: Market Research, Consumer Behavior, BB Marketing, Pricing, Brand Marketing, Sales and Distribution,
Integrated Marketing Communication, EMarketing, Data Mining and Warehousing, Customer Relationship Management,
International Business Simulation
PROJECTS AND INTERNSHIPS
• Understanding consumer behavior related to mobile phone buying and usage among youth to reflect changes
happening in lifestyle and purchase patterns
• Conceptualization of Business Model for Used Consumer Durables in Gilbert Hill Slum, Mumbai after a needgap
analysis and feasibility study
• Analysis of pricing of Enterprise Resource Planning systems Human Resource Modules in India understanding its pain
points, existing pricing models, price wars, and distribution channels
POSITIONS OF RESPONSIBILITY
• Eventcoordinator of SPJIMR Marketing Impact Awards ' at SPJIMR responsible for event planning, logistics,
and promotion
• Member of the SBUMarketing Committee responsible for organizing marketing related events including guest lectures,
workshops and creative events
• Executive Committee member of IOTA, the flagship event of department of Computer Science at RVCE
SKILLS
• Proficient in Microsoft Office Suite Word, Excel, PowerPoint, SPSS, and Google Analytics
• Familiar with Programming in C,C++, HTML, Java, SQL, and TCL
EXTRA CURRICULAR INTERESTS
• Finalist at the Campus Defense Round of Tata Business Leadership Award and Finalist at the ISIS’, Business Plan
Competition, IIT Roorkee for the proposal of transmission of digital cinema to theatres
• Winner in the Catch Them Young Contest conducted by INFOSYS in Karnataka, India
• Represented the state of Karnataka in National Children’s Science Congress’
REFERENCES
• Sanat Rao – Director Of Marketing Emerging Markets, Intel Corporation
• Dr. Atish Kumar Chattopadhyay Head Of Marketing SBU, S.P.Jain Institute Of Management And Research
• Sridhar Alaparthi – Manager, Edge Routing Systems, Cisco Systems
OTHER
• Authorized to work in the US

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