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<pre>Array ( [var] => cut_url ) </pre> Resume for Nicolette T. for Advertising / Marketing / PR / Green & Environmental in San Francisco, California. Search More Resumes for Advertising / Marketing / PR on Resumark.com #OAE4KA88X
 

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Resume for Nicolette T. for Advertising / Marketing / PR / Green & Environmental in San Francisco, California




Occupation: Advertising / Marketing / PR Industry: Green & Environmental
Country: United States City: San Francisco
State: California ZIP: 94110



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Nicolette T.

Valley Street, San Francisco, California

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Sustainability Communications Pro

Creative, strategic, accomplished fulltime writer, designer and behaviorchange marketer seeks to contribute to success of business devoted to sustainability goals. I offer superb writing, design, online communications and organizational change skills coupled with a background in energy policy, energy efficiency, transportation, and green building. Put my proven skills as a strategic, multimedia marketer, project manager, graphic and web designer, online and facetoface publicist, blogger, and web SEO copywriter to work for you.  

Key Skills

  • Background in energy policy, transportation, clean air and traffic mitigation BuiltItGreen certified
  • Creation of successful organizational and social change communication campaigns, including business turnarounds, crisis communications, and public affairs campaigns
  • Brand management: integrating online/print marketing campaigns via web, print, radio, and TV Dreamweaver, IBM Websphere, InDesign. Background in enterprise software, turnkey systems, travel, hospitality and educational industries
  • Web design HTML, XHTML, CSS, Dreamweaver, Photoshop, Image Ready
  • Online marketing: Enewsletters, banners, landing pages, SEO and SEM, use of Salesforce
  • Proven project management, client management, and communications skills
  • Production of sales materials and ads print bidding/buying, color correction, photo retouching
  • Creating presentations and events PowerPoint, video, multimedia, scripting, speechwriting
  • Team building, managing multidisciplinary teams and contractors
  • Public relations: creating events, writing of news releases, testimonials
  • Mature, creative problemsolver with small business and retail experience
  •  

    Career Highlights

  • Communications strategist and executive coach for vibrant turnaround of university that faced financial and management crisis; student and employee morale rebounded along with revenue and donations
  • Lead writer for RFP for solar PV installation on San Francisco landmark building
  • Video for Apple CDROM user training guide won a "Cindy" award for instructional media
  • Creative direction environmental annual report for RIDES for Bay Area Commuters chosen as one of nation’s ten best by Business Publishing Magazine
  • Commendation, bonus, standing ovation from top management of university for website launch
  • Facebook ad with online “killer quiz” gained frontpage story in // San Diego Union Tribune
  • Cut bounce rate by % and increased new user visits by more than a day after website redesign, and launch of SEM and SEO campaign for forensics school
  • Major national creative award from American Advertising Federation; Ads Magazine also recognized Ampex campaign as “one of ten businesstobusiness campaigns of the year”
  • Redeveloped website for PBS series Healing Quest
  •  
     

     

    Professional History

    VP Communications, Alliant International University, San Francisco

    Created internal communications campaign for organizational turnaround when university faced financial and management crisis. Handled crisis communications during wildfire and business evacuation. Recommendations on LinkedIn at Temporary position made permanente as accreditation was regained, student complaints disappeared and employee surveys documented resurgence of morale. Promoted to Vice President in charge of PR, internal communications and online marketing. Pioneered social media strategies on Facebook and LinkedIn; created Salesforce procedures and materials, managed Google Adwords campaigns. Created marketing department managed internal and external clients; oversaw budget and tracking, determined messaging and set graphic standards. Developed new corporate identity, charted market rollouts.  

    Social Change Marketing Communications Positions

  • Media Director, Bay Area School Reform Collaborative, San Francisco, //
  • Created regional PR, community relations and legislative outreach campaigns on behalf of business/foundation partnership for improvement of public schools; coached CEOs for TV appearances and legislative testimony. Won national media recognition and more than $ million in grant support.

  • Media Director, The Utility Reform Network TURN, San Francisco, //
  • Conducted statewide media relations, community relations and legislative outreach campaigns on behalf of renewable energy and energy efficiency and opposing California electricity deregulation.

  • Owner/President, Nicolette T. Communications, San Francisco, //
  • Created communication campaigns for violence prevention, environmental and health nonprofits.

  • Senior Communications Consultant, Communication Technologies, San Francisco
  • Created employee outreach and behavior change campaigns used:   by corporations and ten Bay Area cities to encourage ridesharing and discourage airpolluting behaviors, for a National AIDS Partnership campaign used by NGOs working to reduce high risk behaviors among teenagers

  • Creative Services Manager, RIDES for Bay Area Commuters, San Francisco
  • Created radio, print campaigns and wordofmouth ad campaigns to encourage carpooling and discourage solo driving. Served on Advisory Board for Bay Area Air Quality Management District and created materials for Spare the Air campaign. Keynote speaker in counties for California Clean Air Week kickoff events. 

    Ad Agency Positions

    Associate Creative Director, NW Ayer, Los Angeles. Directed radio and print ads for Sheraton Hotels – Western US and AAAaffiliate California AAA.

    Senior Copywriter, Lowe Marschalk, San Francisco. Created awardwinning TV, radio and print ads for Royal Viking Cruise Lines, Del Monte brands Chun King, Patio Mexican Food, A Steak Sauce and Wright’s Hickory Smoke, New Zealand Kiwifruit Authority, Kaiser Permanente and Magic Theatre.

    Senior High Tech Copywriter, Foote/Cone/Belding, San Francisco

    Copywriter for Advanced Micro Devices CMOs introduction campaign.

    Copywriter, Doug Gotthoffer Advertising, Palo Alto: Seiko Graphics, Hunter and Ready and Westminster Software project management and critical path analysis software.

    Advertising and Creative Services Manager, GE/Calma ComputerAided Design: Print and TV ads and user documentation for CAD/CAM systems for architecture, engineering and construction AEC market.

    Print Advertising Consultant, United Airlines 

    Education

  • Master’s Degree in Design, Institute of Design and Architecture Bauhaus, Illinois Institute of Technology
  • BA in English, BA in Journalism, with honors, University of Colorado, Boulder, Colorado
  • Build It Green: Certified Green Building Professional
  •  

    Memberships: IIDA, Build It Green, Search Engine Marketing Salon, American Marketing Association, Linking Northern California


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