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<pre>Array ( [var] => cut_url ) </pre> Resume for Julie L. for Advertising / Marketing / PR / Green & Environmental in Los Angeles, California. Search More Resumes for Advertising / Marketing / PR on Resumark.com #OWW8ZNMJS
 

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Resume for Julie L. for Advertising / Marketing / PR / Green & Environmental in Los Angeles, California




Occupation: Advertising / Marketing / PR Industry: Green & Environmental
Country: United States City: Los Angeles
State: California ZIP: 91356



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­ JULIE L. · MARKETING & BRAND MANAGEMENT | DIRECTOR Certified green building and marketing professional with an entrepreneurial spirit skilled at driving brand awareness and revenue through strategic marketing initiatives and corporate alliances. A leader with a broad base of experience in marketing, operations and creative development who gets results with limited resources. · · · · Brand Strategy & Positioning Ad Sales Marketing Consumer Research & Analysis Event Marketing · · · · Business Development Training & Operations Consumer Promotions Online Marketing & SEO · · · · Media Planning & Buying Corporate Alliances Creative Development Green Building Certified ­ RADIO DISNEY ­ The Walt Disney Company National Radio Network for Tweens and Families DIRECTOR, MARKETING & PROMOTIONS Los Angeles, CA Led cross functional marketing & promotions team responsible for brand strategy, advertising, sales promotions and station operation guidelines for owned & operated stations. Devised creative sales and marketing solutions in a highly regulated broadcast environment. Managed team of through multiple leadership and business strategy changes. · Brand Strategy ­ Developed marketing initiatives, strategies and programs utilizing consumer research, competitive trends analysis and internal metrics. Created guidelines for brand consistency across network and vast station group geography. Corporate Alliances & Synergy Responsible for creating, developing and executing mutually beneficial programs with Disney lines of business, Corporate Alliance partners, and thirdparty promotional partners to achieve stronger marketing and sales impact and generate measurable results for Radio Disney and The Walt Disney Company. Training & Operations ­ Streamlined delivery and communication of marketing collateral, brand strategy and creative assets as the lead architect for webbased Intranet portal, Radio Disney Resource Center, that provided information ondemand to network and station employees. Created first formal station training guidelines for employees of owned & operated Radio Disney stations across the country. Media Planning & Buying Managed annual budget of nearly $ million for national advertising campaigns that included outdoor, online, intheatre, in mall & TV advertising. Achieved significant added value exposure through coop programs and strategic media partnerships with Disney Channel, Walt Disney Records, & Disney Online during key ratings periods. Ad Sales Marketing Created multiuser sales collateral tool kit for national and local ad sales teams featuring customized case studies and consumer research. Produced video for BB sales presentations including creative concept development and storyboards. Oversaw creative development of direct mail pieces, targeted BB and BC email newsletters. Promotions & Events ­ Concepted and led "TEAM GREEN" initiative to promote environmental stewardship through grassroots events and strategic partnerships with Radio Disney network and station group. Developed firstever local sales promotion framework that successfully leveraged the synergy partnerships throughout Disney, ABC & ESPN and increased sales % in the first year of implementation with significant sales impact subsequent years. · · · · · JULIE L. page Event Production and Travel Incentive Agency THE EVENT NETWORK SENIOR DIRECTOR, BUSINESS DEVELOPMENT Los Angeles, CA Recruited to play a key role in start up phase of full service event production and travel incentive agency. team of specialized freelancers and vendors and developed operational guidelines for program execution. Managed a Promotion Marketing Agency serving Fortune Clients RPMC, Inc. SENIOR DIRECTOR, LOCAL MARKETING Los Angeles, CA Senior member of fullservice marketing agency responsible for new business development, project facilitation & systems development. Led account teams that provided consistent delivery of services to clients during a time of rapid organizational growth. · New Business Development ­Consistently exceeded individual sales goals by more than % annually. Key team member in charge of growing agency capabilities to fullservice event marketing, media promotions, enhanced travel incentives and sweepstakes . Developed internal agency process by creating operational guidelines for emerging services. Event/Mobile Marketing ­ Formulated implementation strategy including consumer activities, promotional activation and publicity. Identified opportunities in local markets to leverage events and offset expenses. Compiled postevent analysis including event documentation, consumer awareness studies, & ROI data. Some clients included Universal Studios, Universal Studios Hollywood, Universal Studios Home Video, Namco, Columbia TriStar Television, Seagram Americas, Nissan North America Radio Promotions ­ Liaised with inhouse media division on promotions involving radio including station selection, campaign development, negotiation, onair copywriting and comprehensive performance recap. Some clients included: DIRECTV, EMI Music Distribution, Universal Studios Home Video, & Game Show Network Sweepstakes Management ­ Administered numerous national sweepstakes on behalf of highprofile clients that included COPPA compliance procedures, registration and bonding guidelines. Consumer/Incentive Travel Promotions Developed integrated consumer/incentive travel programs as a solution for clients to utilize with sweepstakes, client or employee incentives. Partial client list included: Chancellor Media Corporation, DIRECTV, ABC Television, Nintendo, Blockbuster, CBS Television, ABC Radio Networks, AMGEN Pharmaceuticals, Vivendi Universal, Clear Channel Communications, Infinity Broadcasting · · · · GLOBAL SATELLITE NETWORK Leading Provider of Syndicated Radio Programming SENIOR MANAGER, AFFILIATE MARKETING · · · Los Angeles, CA Developed and managed affiliate marketing campaigns to increase growth and awareness of syndicated portfolio. Managed integrated campaigns including customized programming and promotional development, and third party partnerships across affiliate territories. Created marketing partnerships with national advertisers that leveraged affiliate station inventory for added value exposure beyond paid advertising inventory. JULIE L. page RADIO & RECORDS · · · ASST., SALES & MARKETING Leading Trade Publication to Radio & Music Industries Los Angeles, CA Worked with senior marketing executives on implementation of "Salem Soundwaves", a consumer promotion driven through local media and grassroots marketing. Maintained weekly "Marketplace" segment in publication that included small space advertising, resource directory and subscriber services. Coordinated content from editorial and advertising staff on "Ratings Report & Directory", an annual directory that aggregated ratings and research and showcased industry service providers. & OTHER EXPERIENCE Independent World Travel Africa, South America, South Pacific, Southeast Asia, Australia EDUCATION & CERTIFICATIONS San Diego State University, San Diego, CA Bachelor of Arts ­ Major: Speech Communication / Minor: Broadcast Journalism CGBP: Certified Green Building Professional ­ Build It Green ­ August LEED Green Associate ­ US Green Building Council ­ Coursework Completed October

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