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<pre>Array ( [var] => cut_url ) </pre> Resume for Carolyn P. for Advertising / Marketing / PR / Green & Environmental in Santa Fe, New Mexico. Search More Resumes for Advertising / Marketing / PR on Resumark.com #Z1KBKOQQA
 

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Resume for Carolyn P. for Advertising / Marketing / PR / Green & Environmental in Santa Fe, New Mexico




Occupation: Advertising / Marketing / PR Industry: Green & Environmental
Country: United States City: Santa Fe
State: New Mexico ZIP: 87505



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Carolyn P. 

Owl Creek Road  •  Santa Fe, NM    •       
 

OBJECTIVE 
 

Leadership position with an environmentallyconscious company or organization 
 

Expertise includes: 
 

Marketing    Communications     Organization   Social Media   Coaching 
 

EXECUTIVE SUMMARY 
 

  • Dynamic business leader with more than years of innovation and success in marketing, advertising and public relations in small/medium businesses and nonprofit arenas; eight years at some of New York City’s top advertising agencies.
  •  
     
  • Accomplished entrepreneur, created one of the nation’s first highend pet accessories company that achieved international distribution and was acquired by the Con Agra Corporation.
  •  
  • A Green Marketing Communications Expert with more than years experience in this sector, skilled in applying both “Big League” thinking and guerilla marketing techniques to achieve stellar results for new and emerging green businesses.
  •  
  • Highly creative business mind, known for maximizing new opportunities that meet bottom line and sustainability objectives.
  •  
     
  • Confident, articulate and engaging presenter and public speaker, able to tailor style to meet the needs of diverse audiences, industries and organizational levels. Also adept at building and leading teams to exceed expectations.
  •  
     
     

    PROFESSIONAL EXPERIENCE 

    Mind Over Markets, Santa Fe, NM                present  

    President & CoFounder 
     

  • Cofounded this pioneering green marketing communications and business development company, focusing on new and emerging businesses dedicated to sustainability and green values. Clients include:
  •  
     

    Marsha Mason’s Resting in the River Organic Farm and Natural Products – Launched company, created brand identity, conceptualized and formulated new product line, secured manufacturers, recruited, trained and hired national sales staff, developed distributor network, conceived and produced promotional materials and designed trade show booth. Increased sales over % in less than two years. 
     
     
     
     
     

    BioShield Healthy Living Paint Company – Launched company’s “Beauty without the Beast” campaign, revamped all marketing communications, including website, catalog and advertising, and spearheaded traditional and digital marketing, and public relations initiatives to increase business %. 
     
     

  • Partial Client List:  EarthCare International; The Fund; Swaddlebees cloth diapers, BioShield Healthy Living Paints, RAWthentic Pet Food, Marsha Mason’s Resting in the River Farm and Natural Products  Santa Fe Prep school, PALNET USA, MAC Recycling, Master Teacher, Santa Fe Community College; Cedar Mountain Solar and Santa Fe Farmers Market.
  •  
     

    America the Green, Santa Fe, NM                

    Host & CoFounder 
     

  • Created, produced, hosted and launched this progressive eco Podcast engaging greenminded and greenseeking individuals through the worldwide web.
  •  
  • Developed concept, look and logo, created and implemented public relations, marketing materials and internet marketing to increase subscriptions.  Attracted, secured and interviewed green thought leaders and business experts, including:
  •  
  • Author and visionary Paul Hawken
  • Nell Newman of Newman’s Own Organics
  • George Siemon, founder and CEO of Organic Valley
  • New York Times bestselling author and radio talk show host Thom Hartmann
  • Ulrike Klein, founder of Jurlique Skin Care
  •  
  • Podcast was featured on iTunes just two weeks after launch, and quickly became one of the topranked environmental Podcasts on the internet, with over downloads per show.
  •  
     

    Western Connecticut State University, Danbury, CT    

    Marketing Director & Program Coordinator, Institute for Holistic Health Studies; Adjunct Lecturer, Health Science Department 
     

  • Developed and directed marketing initiatives, advertising, public and community relations, programming, and corporate sponsorships. Increased sponsorship monies by %.
  •  
     
     
     
  • Created and produced the University’s Speaker Series, featuring worldrenowned speakers including Dr. Joan Borysenko, Dr. Jean Houston and Neale Donald Walsch.  Increased attendance from to over in the first season.
  •  
     
     
     
  • Secured speakers and negotiated contracts that achieved a % reduction in speaker fees.
  •  
  • Taught and coordinated special guest speakers for credited health science courses on alternative health and healing modalities to undergraduate students.
  •  
     

    Inner Journey Television Talk Show, Newtown, CT     

    Creator, Producer & Host 

  • Created and produced weekly talk show focusing on personal growth, health and wellness issues. Guests included: Dr. Bernie Siegel, Dr. Caroline Myss, Dr. Joan Borysenko, and Gabrielle Roth.
  •  
     
     
     
  • Expanded coverage to . million homes in New York and Connecticut.
  •  
     
     
     
  • Wrote and distributed quarterly newsletter for viewers, creating a mailing list of holisticallyoriented consumers.
  •  
     
     
     
  • Recruited and coordinated team of volunteers who were trained in television production.
  •  
     

    ADDITIONAL PROFESSIONAL EXPERIENCE 
     

    Poochi Canine Couture, Inc., West Paterson, NJ       

    President and Founder 

  • Designed, manufactured and marketed upscale pet accessories to more than department stores, pet stores and national chains, including Macy’s, Neiman Marcus, Bloomingdales, Harrod’s of London, and the Spiegel Catalog.
  •  
     
  • Initiated and implemented PR campaign resulting in mass media coverage.  Appeared on Good Morning America, ABC News, CBS News, HBO, CNN; Print coverage includes The New York Times, The Wall Street Journal, Chicago Tribune, People Magazine, Mademoiselle,                                 W Magazine and Cosmopolitan. 
  •  
     
  • Grew business to $.M in sales in four years. Acquired by the Con Agra Corporation, Sergeant’s Pet Supplies Division.
  •  
     

    P.A.W. Productions, Wayne, NJ

    President, CoFounder & Marketing Director  

  • Developed and led this marketing consultancy that served regional and national clients including:  Con Agra Corporation, General Foods, March of Dimes, and the New Jersey Association of Women Business Owners.
  •  
     
  • Designed new product lines, created marketing and PR campaigns, identified licensing opportunities and negotiated agreements, and uncovered new revenue sources.
  •  
     
     

    Wunderman Worldwide, New York, NY

    Senior Copywriter  
     
     

  • Accounts included: Proctor & Gamble, General Foods, Time Magazine, IBM, American Express, Manufacturers Hanover, Time/Life Books, Sports Illustrated.
  •  
     
     
     
     
     
     
     

    Benton & Bowles, New York, NY & John Paul Itta, Inc., New York, NY

    Copywriter 
     
     

  • Accounts include: Pampers, Brim Coffee, Zest Soap, Nyquil, RichardsonVicks, Coty Perfumes, Aer Lingus.
  •  
     
     

    Women With Wings, Santa Fe, NM

    Marketing and Personal Coach  
     
     

  • Certified Personal and Business Coach
  •  
     

    EDUCATION / PROFESSIONAL DEVELOPMENT 
     
     

    B.A., Communications, minor in Business Administration

    State University of New York, College at Brockport 

    Coaches Training Institute, San Rafael, CA

    Leadership Training

    Professional Coaching Program

    International Coaches Federation Certified 

    Professional Affiliations:

    International Coaches Federation, New Mexico chapter member

    EarthCare International, Board Advisor, Sustainability Training for Youth

    Green America Business Network, Business Network member

    Santa Fe Business Alliance, member 
     

    PUBLICATIONS 

    Inside the Minds: Greening Your Business Thomson/Reuters book series for

    Clevel executives, ; Guest author for chapter on “Green Marketing”.  

    Green Marketing Blog;

    Creator, Coauthor; GMB is a definitive, thoughtprovoking and educational guide to marketing success in the green products world.   

    Kermit is Dead: Making it in the Maturing Green Market;

    Forthcoming book 

    Various articles in the following publications/websites; Readers Digest, Sustainable Santa Fe, Inner Journey magazine, America the Green, Marketing Profs, Green Money Journal, guest blogger on various sites. 
     
     
     
     
     
     
     
     
     
     

            
     

    Carolyn P. bio

    Carolyn P. is a cofounder of Mind Over Markets, a dedicated green marketing communications company in Santa Fe, New Mexico. For over years, she has helped businesses and organizations tap into the green revolution and excel.

    Her current clients range from solar power to organics, green cleaning services, ecofriendly lawn services and garden products, nontoxic paints and green home décor products, educational institutions, pet food, pallets and more.

    Carolyn is also a frequent keynote speaker on the topic of green marketing and communications. Some of the venues she has presented at include Green America’s Green Business Conference, INDA Conference for the Association of the Nonwoven Fabrics Industry, the Secondary Materials and Recycled Textiles Association, University of Ottawa’s Sustainability Conference, the American Marketing Association, the American Management Association and the National Association of Women Business Owners.   

    Carolyn is a featured author on Green Marketing in Thomson Reuters book series for Clevel executives called Inside the Minds: Greening your Business. She and her business partner, Irv Weinberg, are currently writing their own book, Kermit is Dead: Making it the Maturing Green Market.  

     As part of her passion to help green companies grow , she coauthors the Green Marketing Blog, a definitive, thoughtprovoking and educational guide to marketing success in the green products world.  Her podcast, America the Green, was one of the top ecopodcasts on iTunes.  

    Carolyn is also a Certified Marketing and Business Coach and works oneonone with entrepreneurs and executives internationally. She  has worked as a Senior Copywriter at several top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide serving clients such as AT&T, IBM, Proctor & Gamble, General Foods, RichardsonVicks, Manufacturers Hanover Trust and Time/Life Books.  

    As a year old, Carolyn started her first business, Poochi Canine Couture, Inc., a company that manufactured and designed fashion pet accessories and apparel. Poochi sold in over , department stores, pet stores and chains nationwide including Bloomingdales, Neiman Marcus, Macy’s, Harrod’s of London, DaytonHudson, the Spiegel Catalog, Target, Venture and Ames stores. After four years, Poochi was acquired by the Con Agra Corporation. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on numerous radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan. 

    Carolyn lives in Santa Fe, New Mexico with her husband, two children, and pets, Heart, Soul and Marbleeyes. Her joy fix is playing marimba in Zuva, an eight member marimba ensemble. 

     
     


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