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Owl Creek Road
• Santa Fe, NM •
with an environmentallyconscious company or organization
Social Media Coaching
Dynamic business leader
with more than years of innovation and success in marketing, advertising
and public relations in small/medium businesses and nonprofit arenas;
eight years at some of New York City’s top advertising agencies.
created one of the nation’s first highend pet accessories company
that achieved international distribution and was acquired by the Con
A Green Marketing Communications
Expert with more than years experience in this sector, skilled in
applying both “Big League” thinking and guerilla marketing techniques
to achieve stellar results for new and emerging green businesses.
Highly creative business
mind, known for maximizing new opportunities that meet bottom line and
Confident, articulate and
engaging presenter and public speaker, able to tailor style to meet
the needs of diverse audiences, industries and organizational levels.
Also adept at building and leading teams to exceed expectations.
Mind Over Markets,
Santa Fe, NM present
President & CoFounder
Cofounded this pioneering
green marketing communications and business development company, focusing
on new and emerging businesses dedicated to sustainability and green
values. Clients include:
Marsha Mason’s Resting
in the River Organic Farm and Natural Products
– Launched company, created brand identity, conceptualized and
formulated new product line, secured manufacturers, recruited, trained
and hired national sales staff, developed distributor network, conceived
and produced promotional materials and designed trade show booth. Increased
sales over % in less than two years.
BioShield Healthy Living
Paint Company – Launched company’s “Beauty without the Beast”
campaign, revamped all marketing communications, including website,
catalog and advertising, and spearheaded traditional and digital marketing,
and public relations initiatives to increase business %.
Partial Client List:
EarthCare International; The Fund; Swaddlebees cloth diapers, BioShield
Healthy Living Paints, RAWthentic Pet Food, Marsha Mason’s Resting
in the River Farm and Natural Products Santa Fe Prep school, PALNET
USA, MAC Recycling, Master Teacher, Santa Fe Community College; Cedar
Mountain Solar and Santa Fe Farmers Market.
America the Green,
Santa Fe, NM
Created, produced, hosted
and launched this progressive eco Podcast engaging greenminded and
greenseeking individuals through the worldwide web.
Developed concept, look
and logo, created and implemented public relations, marketing materials
and internet marketing to increase subscriptions. Attracted, secured
and interviewed green thought leaders and business experts, including:
Author and visionary
Nell Newman of Newman’s
George Siemon, founder
and CEO of Organic Valley
New York Times
bestselling author and radio talk show host Thom Hartmann
Ulrike Klein, founder
of Jurlique Skin Care
Podcast was featured on
iTunes just two weeks after launch, and quickly became one of the topranked
environmental Podcasts on the internet, with over downloads per
Western Connecticut State University,
Marketing Director & Program
Coordinator, Institute for Holistic Health
Studies; Adjunct Lecturer, Health Science Department
Developed and directed marketing
initiatives, advertising, public and community relations, programming,
and corporate sponsorships. Increased sponsorship monies by %.
Created and produced the
University’s Speaker Series, featuring worldrenowned speakers including
Dr. Joan Borysenko, Dr. Jean Houston and Neale Donald Walsch.
Increased attendance from to over in the first season.
Secured speakers and negotiated
contracts that achieved a % reduction in speaker fees.
Taught and coordinated special
guest speakers for credited health science courses on alternative health
and healing modalities to undergraduate students.
Inner Journey Television Talk Show,
Creator, Producer & Host
Created and produced weekly
talk show focusing on personal growth, health and wellness issues. Guests
included: Dr. Bernie Siegel, Dr. Caroline Myss, Dr. Joan Borysenko,
and Gabrielle Roth.
Expanded coverage to .
million homes in New York and Connecticut.
Wrote and distributed quarterly
newsletter for viewers, creating a mailing list of holisticallyoriented
Recruited and coordinated
team of volunteers who were trained in television production.
Poochi Canine Couture, Inc.,
West Paterson, NJ
and marketed upscale pet accessories to more than department stores,
pet stores and national chains, including Macy’s, Neiman Marcus, Bloomingdales,
Harrod’s of London, and the Spiegel Catalog.
Initiated and implemented
PR campaign resulting in mass media coverage. Appeared on Good
Morning America, ABC News, CBS News, HBO, CNN; Print coverage includes
The New York Times, The Wall Street Journal,
Chicago Tribune, People Magazine, Mademoiselle,
W Magazine and Cosmopolitan.
Grew business to $.M
in sales in four years. Acquired by the Con Agra Corporation, Sergeant’s
Pet Supplies Division.
President, CoFounder & Marketing
Developed and led this
marketing consultancy that served regional and national clients including:
Con Agra Corporation, General Foods, March of Dimes, and the New Jersey
Association of Women Business Owners.
Designed new product
lines, created marketing and PR campaigns, identified licensing opportunities
and negotiated agreements, and uncovered new revenue sources.
New York, NY
Accounts included: Proctor
& Gamble, General Foods, Time Magazine,
IBM, American Express, Manufacturers Hanover, Time/Life Books, Sports
Benton & Bowles,
New York, NY & John Paul Itta, Inc.,
New York, NY
Accounts include: Pampers,
Brim Coffee, Zest Soap, Nyquil, RichardsonVicks, Coty Perfumes, Aer
Women With Wings,
Santa Fe, NM
Certified Personal and
EDUCATION / PROFESSIONAL DEVELOPMENT
B.A., Communications, minor in Business
State University of New York, College
Coaches Training Institute,
San Rafael, CA
Professional Coaching Program
International Coaches Federation Certified
International Coaches Federation, New
Mexico chapter member
EarthCare International, Board Advisor,
Sustainability Training for Youth
Green America Business Network, Business
Santa Fe Business Alliance, member
Inside the Minds: Greening Your
Business Thomson/Reuters book series for
Clevel executives, ; Guest author
for chapter on “Green Marketing”.
Green Marketing Blog;
Creator, Coauthor; GMB is a definitive,
thoughtprovoking and educational guide to marketing success in the
green products world.
Kermit is Dead:
Making it in the Maturing Green Market;
Various articles in the following
publications/websites; Readers Digest, Sustainable Santa Fe,
Inner Journey magazine, America the Green,
Marketing Profs, Green Money Journal,
guest blogger on various sites.
Carolyn P. bio
Carolyn P. is a cofounder of Mind
Over Markets, a dedicated green marketing communications company in
Santa Fe, New Mexico. For over years, she has helped businesses and
organizations tap into the green revolution and excel.
Her current clients range from solar
power to organics, green cleaning services, ecofriendly lawn services
and garden products, nontoxic paints and green home décor products,
educational institutions, pet food, pallets and more.
Carolyn is also a frequent keynote
speaker on the topic of green marketing and communications. Some of
the venues she has presented at include Green America’s Green Business
Conference, INDA Conference for the Association of the Nonwoven Fabrics
Industry, the Secondary Materials and Recycled Textiles Association,
University of Ottawa’s Sustainability Conference, the American Marketing
Association, the American Management Association and the National Association
of Women Business Owners.
Carolyn is a featured author on Green
Marketing in Thomson Reuters book series for Clevel executives called
Inside the Minds: Greening your Business. She and her business
partner, Irv Weinberg, are currently writing their own book, Kermit
is Dead: Making it the Maturing Green Market.
As part of her passion to help green
companies grow , she coauthors the Green Marketing Blog,
a definitive, thoughtprovoking and educational guide to marketing success
in the green products world. Her podcast, America the Green,
was one of the top ecopodcasts on iTunes.
Carolyn is also a Certified Marketing
and Business Coach and works oneonone with entrepreneurs and executives
internationally. She has worked as a Senior Copywriter at several
top New York City advertising agencies such as Benton & Bowles and
Wunderman Worldwide serving clients such as AT&T, IBM, Proctor &
Gamble, General Foods, RichardsonVicks, Manufacturers Hanover Trust
and Time/Life Books.
As a year old, Carolyn started her
first business, Poochi Canine Couture, Inc., a company that manufactured
and designed fashion pet accessories and apparel. Poochi sold in over
, department stores, pet stores and chains nationwide including
Bloomingdales, Neiman Marcus, Macy’s, Harrod’s of London, DaytonHudson,
the Spiegel Catalog, Target, Venture and Ames stores. After four years,
Poochi was acquired by the Con Agra Corporation. She and her products
have appeared on television shows such as Good Morning America, ABC
News, CBS News and on numerous radio and cable shows such as
HBO, CNN and Lifetime Channel. Print coverage includes
The New York Times, L.A. Times, Wall Street Journal,
Chicago Tribune, People Magazine and Cosmopolitan.
Carolyn lives in Santa Fe, New Mexico
with her husband, two children, and pets, Heart, Soul and Marbleeyes.
Her joy fix is playing marimba in Zuva, an eight member marimba ensemble.