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<pre>Array ( [var] => cut_url ) </pre> Resume for Joel R. for Manager / Supervisor / Team Leader / Green & Environmental in Johns Creek, Georgia. Search More Resumes for Manager / Supervisor / Team Leader on #S3V6KAQ7O

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Resume for Joel R. for Manager / Supervisor / Team Leader / Green & Environmental in Johns Creek, Georgia

Occupation: Manager / Supervisor / Team Leader Industry: Green & Environmental
Country: United States City: Johns Creek
State: Georgia ZIP: 30005

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Joel R.

Williston Way

Johns Creek, GA     USA



GeorgiaPacific Corporation.   [Atlanta, Georgia]           

Sr. Manager,  Sustainability.  Consumer Products Division        Present

  • Selected for a newly created position dedicated to integrating sustainability viewpoints into consumer research, process evolution, product development and both customer and consumer communications.
  • Manage Life Cycle Assessment studies and customer & NGO requests for sustainability information.

    Sr. Manager, Innovation & Sustainability.  Consumer Products Division                 / –

  • Oversaw the year innovation plan new products and claims for the Dixie, Mardis Gras and Vanity Fair franchises
  • Managed projects through the Stage & Gate process, incorporating prototyping, consumer testing, environmental footprinting and riskadjusted financial modeling
  • Successfully led a development project for a line extension into an adjacent category segment.  Product will be test marketed in
  • Led teams charged with lowering cost of goods on existing products, without sacrificing meaningful product performance
  • Led a project investigating entering the malespecific personal care category.  After consumer research, competitive analysis and financial modeling, the recommendation was to not pursue the opportunity
  • Researched product designs, supply chain strategies and manufacturing processes in order to create sustainability communication pieces that have been distributed to all Marketing and Sales colleagues and key customers
  • Designed and managed Life Cycle Assessment studies with external consultants
  • Developed and presented the Division’s carbon footprint labeling point of view to Sr. Management
  • Lead the WalMart Sustainability Index cross functional team

    CibaVision Novartis.   [Duluth, Georgia]           

    Global  / US Marketing Director. Fashionwear                  / – /

  • Designed consumer and clinical research that led to the global launch of the FreshLook Vibrant Views subbrand
  • Developed a comprehensive business case for a new product launch in Japan and Asia Pacific
  • Established and monitored Key Performance Indicators for regional brands
  • Coordinated monthly Global Category meetings to align cross functional priorities, obtain regional feedback on projects and identify best practices
  • Developed and launched an internetbased application where consumers can upload a photo and realistically change their eye color – mitigating the largest consumer hurdle trial.  Program is credited with reversing multiyear category declines
  • Designed a global SKU rationalization plan that eliminated % of the portfolio while putting less than % of sales at risk
  • Updated Global advertising campaign and negotiated usage fees for models.  Increased calltoaction messaging in pointofsale materials and internet ads
  • Expanded a “Best in Color” US promotional program from participants to – resulting in an incremental % sales lift vs. comparable practices not in the program
  • Led the US Team through the Operating Plan cycle and the supervised the activation plan

    Pfizer Consumer Healthcare.   [Morris Plains, New Jersey]                     / – /

    Sr. Global Brand Manager GCM.  Purell                   / – /

  • Created a Global Brand Vision and year new products and claims development roadmap.
  • Developed + new product ideas or claims for consumer testing in key markets, leading to numerous successful new product launches in the US and Canada
  • Ensured that Gojo’s professional marketing activities were consistent with Pfizer’s consumer activities
  • Assembled and led an adhoc team of thirdparties, Pfizer Canada Marketing and Sales, and Pfizer Regulatory to restore the Purell Moisture Therapy Canadian launch after it was cancelled due to a packaging error
  • Developed TV and print advertising for the US, Canadian and New Zealand markets
  • Worked with Global Regulatory and R&D colleagues to ensure compliant and timely product registrations
  • Worked closely with New Zealand to develop an integrated launch plan
  • Assisted with the Operating Plan process in the US and Canada

    Sr. Global Product Manager Global New Business & Strategic Planning.  Purell               / – /

    [In November , Pfizer purchased the Purell Hand Sanitizer from Gojo, Inc.  Gojo remained the contract manufacturer and the sole marketer / distributor for the professional channel.]

  • Refocused the innovation plan on cosmetic line extensions, rather than scientific claims, based on quantitative and ethnographic research in the US, Spain, UK and Japan
  • Optimized the product concept and marketing plans, resulting in viable business cases in the UK, Australia/New Zealand, Spain, Mexico and Japan
  • Cultivated a nontransactional working relationship with Gojo focused on strategic planning and innovation

    Sr. Global Product Manager GCM.  Upper Respiratory Category                                                                      / – /

  • Worked with local colleagues to incorporate global initiatives into regional operating plans
  • Led the global comfort care team nonmedicated symptom relief which resulted in the creation of the SudaCare VaporPlug. The VaporPlug was % incremental to both Pfizer and our key US customers and won Pfizer’s President’s Award for Innovation
  • Personally identified a high quality / low cost manufacturer in Brazil and worked directly with them to design a lowercost VaporPlug product for exUS
  • Successfully led VaporPlug launch teams in Canada, France, UK and Japan
  • Investigated extending existing brands into adjacent categories in US Sudafed, Ludens, Mexico Sinutab, Canada Benylin, Japan Aneton, UK Sudafed, Benylin and Australia Sudafed, Codral, Benadryl
  • Reviewed annual operating plans, strategic plans and consumer research plans with local marketing colleagues.  Shared conclusions and insights with other geographies, as appropriate

    Global Product Manager Global Category Management.  Allergy & Sinus                                    / – /

  • Coled the Sudafed PE QuickDissolve Strip project team, which created the platform for all medicated strip products
  • Led the crossfunctional, Global Pseudoephedrine PSE Defense Team which recommended reformulating all nonliquid PSE products to Phenylephrine PE.  Firstmover advantage allowed Pfizer to increase its global, category leading share
  • Created a global database of over Pfizer Upper Respiratory products and worked with local marketing colleagues to launch products sourced from other countries.  New process resulted in outofplan product launches in
  • Developed over new products concepts.  Eight were projected to be $MM+ globally
  • Reviewed annual operating plans, strategic plans and consumer research plans with local marketing colleagues.  Shared conclusions and insights with other geographies, as appropriate
  • Liaised with Legal regarding all Upper Respiratory trademark challenges

    Product Manager US Marketing.   Efferdent, Plax and Effergrip                                  / – /

  • After consecutive years of declines, increased Efferdent Net Sales and Profit in and again in , while holding spending constant
  • Increased Efferdent consumption by +.% and volume share by .%
  • Created a new formula to allocate trade spending, resulting in record levels of promotional activity in numerous accounts. Methodology was adopted as a best practice for other Pfizer consumer product brands
  • Developed and validated a new strategy for Efferdent TV advertising
  • Incorporated Effergrip into Efferdent tactics to create a franchise platform without incremental spending
  • Surpassed Plax Net Sales goal by .% and Profit goal by .%.  Surpassed both goals again in
  • Associate Product Manager US Marketing.   Listerine Toothpaste & Listerine PocketPaks            / – /
  • Updated the exit strategy for Listerine CoolMint Toothpaste, resulting in savings of over $MM % vs. Budget
  • Created the integrated consumer and professional marketing plans for the launch of Listerine Essential Care
  • Prepared and presented training materials to dental and retail sales forces
  • Presented product launch plan to buyers from major retail customers
  • Designed a Clinical Study Program involving over dental offices and patients
  • Worked with advertising agency to develop the PocketPaks launch campaign for TV, print and internet

    Guidant Europe NV/SA   Brussels, Belgium

    Marketing Intern & Consultant                  / – /  &  / – /

  • Analyzed pricing data, informal and formal market dynamics, and government reimbursement policies throughout Europe
  • Interviewed physicians and hospital administrators in countries regarding purchasing processes and requirements
  • Recommended a bundling strategy that would increase net sales by % in a flat category

    New York City Campaign Finance Board   NY, NY

    Software Project Manager                           / – / 

    Svendborg Handelsskole  Svendborg, Denmark

    Guest Economics Lecturer                        / – / 


    London Business School London, England  MBA, General Management            

          International Exchange Program, Fall .  IESE, Barcelona, Spain

    New York University New York, USA MPA, Finance                      

    Columbia University  New York, USA BA, Economics                                


  • Represented Georgia at the US Masters Swimming National Championships and had top finishes for my age group, including one nd place backstroke
  • Have completed the “Escape from Alcatraz” swim twice and have run the Chicago, San Francisco and NY City marathons
  • Play competitive tennis, soccer and coach local children’s soccer teams

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