Resume for Kristen W. for Advertising / Marketing / PR / Hotel & Lodging in Edmonton, Canada
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KRISTEN L. W.
Street ? Edmonton, Alberta, TB Y
Accomplished, resultsdriven professional with extensive experience in management, recruitment, training
& development, coaching, and mentoring in the hospitality industry. Expert in implementing cost controls,
restaurant office procedures and in cash handing, deposits and reconciliation. Consistently launch
programs to improve business operations and employee progression. Proficient in utilizing MBA degree
and experience in the industry to develop strategic plans that drive brand recognition and profits. Utilize
skills in graphic design to create compelling marketing collateral and knowledge of social media to create
an online presence for businesses. Adept at building recruiting, selection and retention business strategies
to maintain low turnover rates and reduce hiring costs. Ability to create buyin and promote a healthy and
positive work environment; track record of reducing costs by implementing strict inventory controls.
Energetic, enthusiastic and ready to take on new challenges.
Payroll ? P&L ? Team Leadership / Motivation ? Policy Development ? Process Improvement
Customer Service ? Social Media Facebook ? Problem Solver ? Budgeting ? Strategic Thinker ?
MAYFIELD INN & SUITES, Edmonton, Alberta ? June – Nov.
room hotel with food and beverage outlets, seat dinner theatre and a dedicated banquet
Manager and schedule staff members and strictly control labor costs. Devise and launch new
promotions to drive bar sales. Design marketing collateral and enhance relationships with vendors to
facilitate product promotions and the effective marketing of the establishment. Oversee food and beverage
duties, partner with chef and wine vendors to develop and design customized menu, pairing wines to
featured menu items.
Increased food sales by % by designing a new menu.
Changed liquor brands and decreased bar costs by %%.
Raised liquor profit margins % by adjusting prices to accurately reflect product quality.
Decreased labor costs by % by effectively scheduling the staff and limiting overtime.
• Increased staff satisfaction rates by % by implementing changes to address staff
RIVER CREE RESORT & CASINO, Edmonton, Alberta ? September – April
Vegas style casino consisting of table games & slots with three food & beverage outlets and approximately
Food & Beverage Supervisor
Managed staff of on day and evening shifts and ensured exceptional customer service is provided to all
Upheld all provincial food and liquor regulations and coordinated effectively with other food and beverage
outlets within the establishment. Created and implemented marketing strategies to drive sales during and
• Reduced labor costs by % by sending employees home early when business was slow.
• Tracked business trends and decreased weekly overtime by optimizing employee scheduling.
• Performed monthly staff evaluations with a % completion rate
KRISTEN L. W.
? Page ?
CHOP RESTAURANT, Edmonton, Alberta ? January – July
A fine casual restaurant serving a diverse menu of food and wine.
Office Manager/Cash Office Supervisor
Reconciled daily cashouts from servers, enter invoices for accounts payable and handle payroll functions
for front and back of house staff members.
• Maintained a % daily & weekly checks and balances rating and ensured all paperwork
and reporting was accurate and updated.
• Balanced and maintained a $K float; maintained documentation for audits
GATEWAY ENTERTAINMENT CENTRE, Edmonton, Alberta ? August – November
Office Administrator/Cash Office Manager
Reconciled servers’ cashouts, balanced ATMs/coin machines and tracked revenue from vending
machines and pool tables.
Increased concession machine sales by % by tracking trends and introducing new items
and ensuring machines were stocked.
• Eliminated float shortages by limiting access to one person only.
• Increased sales of drink holders and food items by designing graphics and posters.
• Managed, developed and implemented skills in marketing and graphic design to
create new signage in the bowling alley.
BREWSTERS BREWING COMPANY, Edmonton, Alberta ? January – July
Locally owned company with multiple locations in Calgary & Edmonton.
Cash Office Clerk
Reconciled servers’ cashouts and identified/rectified errors including debit/credit card transactions. Update
records of itemized discounts, sales and promotions, performed cash reconciliations for the store and
periodically handled payroll.
Achieved a perfect daily cashout rating.
• Liaised with the management to ensure all paperwork was filled out correctly to
ensure accurate record keeping.
• Reviewed payroll documents to ensure all employees were paid their correct
earnings on time.
INDEPENDENT CONTRACTOR / MARKETING, Edmonton, Alberta ? January – Present
Sole proprietorship providing graphics and marketing material to local businesses.
Provided innovative marketing, advertising, creative design, and business consulting to small and medium
size businesses. Cultivated and liaised with new and potential clients, delivered powerful presentations,
prepared proposals and negotiated contracts. Actively communicated with clients during the project. Lead
the development and production of marketing collateral including brochures, newsletters, posters, menus,
table talkers and business cards to drive brand recognition and increase profits within strict turnaround
• Increased the brand recognition of small businesses through designing visually
compelling marketing collateral printed inhouse or by external vendors.
• Recognized for rapid turnaround times; projects were been delivered in as little as one
• Majority of projects were from referrals provided by satisfied clients.
KRISTEN L. W.
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RIDGEWAY LOUNGE, Edmonton, Alberta ? –
Locally owned establishment,
Managed the bar’s inventory, created new controls and decreased labor costs. Reduced staff turnover by
enhancing the training program and increasing staff involvement in the business.
• Decreased operating costs by %.
BBG’S BISTRO & BAR, St. Albert, Alberta ?
Locally owned establishment.
Accountant / Office Administrator
Drove brand recognition by distributing coupons to the public
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