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Verónica M. Sánchez Osorno
Cabo San Lucas, B.C.S., México Mob. Norway Mob + Email: th Date of Birth: October ,
Year University Degree Escuela Superior de Turismo IPN México City, México Major: Tourism Administration Lodging & Finance Minor: Travel Agencies Hotel Revenue Management ECornell Cornell University Application of Revenue Management concepts and practices to the hospitality industry. Focus on highimpact drivers for maximizing revenue: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, and nontraditional revenue management applications. Opera Hotel Edition System V Property Management System Micros / Starwood TLPe Revenue Management System Starwood Leadership Harvard Business School Through Starwood Hotels & Resorts Worldwide, Inc *Exhibit Self Confidence / *Act with Integrity / *Make Sound Decisions / *Personal Effectiveness / *Build Relationships / *Facilitate Open Communication *Promote Team Diversity / *Foster Teamwork / *Attract, Develop & Retain Talent *Inspire Trust / *Champion Organizational Learning / *Lead by Example *Create Strategic Alignment / *Foster Customer Focus *Demonstrate Financial Acumen / *Drive Business Results *Demonstrate Functional Excellence / *Execute Effectively / *Take Ownership *Drive Continuous Improvement / *Leverage Technology Opera Hotel Edition System V Property Management System Micros / Starwood Revenue Management Performance Management Process Starwood Hotels & Resorts The Revenue Management Concept Hospitality sales & Marketing Association International Starwood Los Cabos Executive Committee Teambuilding Workshop Paradise Marketing Institute Starwood Hotels & Resorts Worldwide, Inc.
Certificates and Licenses
Strategic Selling I Strategic Selling II Starwood Hotels & Resorts Worldwide, Inc. Master Connection Associates Preferred Business Web Training Starwood Hotels & Resorts Worldwide, Inc.
*Opera Training *Managing Difficult Interactions *Managing Your Time *Keeping Teams on Target *Making a Presentation *Setting Goals *Build Relationships * Taken throughout the year in several modules Harvard Business School online training Starwood Hotels & Resorts Worldwide, Inc. The Basic Rules of EMarketing Meetings & Conventions
Accelerated Hotel Sales & Training Programs Steinhart & Associates Seminar of Negotiation and Sales ITESM Instituto Tecnológico de Estudios Superiores de Monterrey Fidelio Training Starwood Hotels & Resorts Worldwide, Inc. Mother Language Fluent read, written, spoken Studying Sheraton Hacienda del Mar Golf & Spa Resort, Los Cabos Luxury Resort Rooms Starwood Hotels & Resorts Latin America Cabo San Lucas, B.C.S., México Director of Revenue Management Responsible for maximizing total sales and yield penetration, thorough proper management of inventories and space through analytical and technical knowledge of Hotel Reservations System, Sales and Catering Management System, and Front Office System; developing and recommending sales strategies, room mix and pricing; forecasting support and reporting; establishing transient room rate; set group ceilings and target rates and space release policies. Develop, implement, monitor, and control all sales strategies. Ensure the proper mix of Group/Transient to maximize revenues. Compile data; analyze trends, weekly, month end and year end forecasts. Assist in developing, implementing, monitoring and controlling Annual Budget and Marketing Plans to meet/exceed the overall Hotel goals. Monitor, control and communicate inventory levels, room rate restrictions, space release policy, and minimums to achieve business objectives. Market Share analysis, Yielding of branded website Starlink, Opera, TLPe and distribution channels such as Expedia, Travelocity, Orbitz, Travelweb, Global Distribution Systems and all direct business in order to maximize revenue with a healthy occupancy level. Reports to property&;s General Manager and Latin America Divisional Director of Revenue Management. Over US$M Yearly Revenue achieved in past years.
Spanish English Norwegian
May to present
Dec to present
Tour & Travel Sales Manager In charge of contracting, follow up and contact for national and international wholesalers and airlines. Until in charge of develop and manage Expedia, Travelocity, Orbitz and other web booking engines. Local packages, promotional sales trips worldwide. Biggest achievement as Sales Manager: Sold Porsche Group in for February with MaxSense and SAT México generating a Revenue over US$ million. Largest group in Los Cabos in years. Revenue Management knowledge. During member of the Los Cabos Hotel Association Marketing Committee organizing road shows throughout Mexico and the USA training over , retail travel agents. Yearly Budget exceeded by % in Room Nights and % in Revenue Yearly Budget exceeded by % in Room Nights and % in Revenue Yearly Budget exceeded by % in Room Nights exceeded by % Revenue for Wholesalers ,K Yearly Budget exceeded by % in Room Nights exceeded by % Revenue for Groups ,K Total goal reached in of $,K
July May Finisterra Hotel Five Star Resort Rooms Independent Cabo San Lucas, B.C.S., México Sales & Services Manager Responsible for contracting for national and international group sales, supervisor of special events, wholesalers and independent travel agencies. December June Villa del Palmar Resort & Spa Los Cabos Five Star Resort Rooms Villa Group Cabo San Lucas, B.C.S., México General Director Executive Assistant Tour & Travel Sales Manager Support General Director as Executive Assistant, the resort was built in and had no Sales Department established, In of the Tour & Travel and Groups Department and providing support with the Los Cabos Hotel Association since the Director of the resort was the first President in . Planning and organization of special events, press familiarization trips and meetings for the destination with government authorities. Highest RevPAR Growth Hotel Mexico Starwood Hotels & Resorts Worldwide, Inc. Latin America Division Best GOP Margin Mexico Starwood Hotels & Resorts Worldwide, Inc. Latin America Division Elite Global Sales Incentive Starwood Hotels & Resorts Worldwide, Inc. Special Recognition New Phase Opening Villa del Palmar Resort & Spa Los Cabos Employee of the Month Villa del Palmar Resort & Spa Los Cabos Director of Marketing Director of Sales and Marketing Director of Product Development Hotel Manager
Accomplishments, Honors and Awards