Bradly J. S.
Roycroft
Boulevard • Amherst, New
York • ..
•
Leader with
a demonstrated record of exceeding revenue goals, turning around underperforming
assets, growing guest and associate satisfaction
and driving market share.
High energy leader experienced
in leading individual and multiunit regions. Excel at market
positioning, revenue growth, financial management and driving operational
excellence. Champion a strong focus on customer/guest satisfaction
and loyalty. Highly developed leadership development and training
qualifications demonstrated by higher than average retention rates.
Core Competencies
include:
Single & MultiUnit
Management
Operations Process
& Procedure
P&L Analysis/Expense
Control
Turnaround/Change Management
New Market Development
Recruiting/Hiring/Training
Retention
ECommerce Development
Sample
Career Highlights
Led client hotel
from years of declining revenues to % revenue growth in .
Increased
the monthly revenues from electronic distribution channels by over %
in .
Reengineered staffing
models and operational processes to turnaround
business units that were quality assurance failures
into units achieving top quality assurance
rankings.
Directed
fiscal, strategic, business development &
operations of a $,, hotel portfolio.
Doubled travel agent
market share to % for client hotel.
Extensive experience
working with the brands of Marriott, Hilton, Hyatt, IHG, Wyndham and
Choice Hotels at all levels of associates including top management.
Professional Experience
SHG Consulting|Management
Boutique
services firm focused on serving the North American lodging industry
by providing handson operations leadership;
market positioning; business development; and
related consultation and training services working with clients
under the brands of Marriott, Choice Hotels, Hyatt, Wyndham and Hilton
as well as independent hotels and resorts.
Managing Partner
• September to Present
Oversee the property management,
industry advisory, asset management and consultancy services for a diverse
client base that includes hotel owners, hotel operating companies, industry
analysts, lenders and franchise companies. Primary assignments
revolve around the turnaround of declining sales, profit margins, quality
assurance rankings and market shares for hotels and portfolios of hotels.
Our involvement includes working with all levels of stakeholders to
assess the assets’ viability and to develop short and longterm strategic
plans for repositioning and to administer and support the plans implementation.
Notable Accomplishments:
Asset management of
a portfolio of hospitality businesses under Court appointed Receivership
resulting in a profitable sale of the portfolio. Assets included
midscale, Hilton branded hotel; fine dining and casual restaurants;
movie theatre and conference center.
Revamped the marketing
plans, distribution strategies and pricing models for group of Ohio
hotels leading to a % increase in annual revenues and a % increase
in annual achieved average daily rate.
Repositioned franchised
hotel assets on behalf of Choice Hotels Canada, Inc. across Canada using
our proprietary Hotel Assessment Tool to assess each market’s opportunities
and then constructing and implementing strategic plans for improvement
of physical plant, operational processes and revenue generation.
Integrated a relaunched
business development team structure and sales strategic plan for a Canadian
lodging brand resulting in a doubling of the revenue driven by the team
within months.
Dodge Suites Hotels of Canada
Toronto based, privatelyowned,
independent, allsuite, full service hotels in the upscale market segment.
Vice PresidentOperations
& Sales • to September
Asked to join this former client’s
organization to lead the operational and business development efforts
of their hotel portfolio. Spearheaded a relaunch of the brand
into the upscale segment including renovations, service strategy and
quality assurance retooling.
Notable Accomplishments:
Directed over $,,
in capital improvements soft goods, FF&E and guest room construction.
Improved profitability
by %.
Implemented a visionary
compensation system based on skill achievement/certification.
Managed a direct sales
team of eight that achieved record revenues booked including an annual
$,, account.
Rockgate Management Company
New York based, international,
privately held lodging company franchising/operating the brands of Marriott,
Hilton, InterContinental Hotels Group, Hyatt Hotels & Resorts as
well as independent hotels for itself and for third party clients.
Vice President
Operations & Sales • to
Promoted to lead the operations,
business development, human resources, accounting, capital expenditure
planning, facility renovations and acquisition strategy for an over
$,, portfolio of twelve hospitality operations at locations
throughout the Midwest, Northeast and Canada with complete P&L responsibility.
Notable Accomplishments:
Managed a $,,
operating budget and a $,, marketing budget.
Led hundreds of associates
through four corporate level team members.
Introduced performance
monitoring systems in support of continuous improvement which increased
guest satisfaction scores by over %.
Innovated, developed
and opened a Missouri Courtyard by Marriott with a conference center
prototype now used by other Marriott lodging developers.
Doubled the revenue
stream from third party management agreements for the company.
Obtained management
contract on the Dodge Suites Hotels of Canada with guest suites.
Assessed hotel’s strengths, weaknesses and opportunities and repositioned
the properties to exploit the opportunities in the upscale, extendedstay
segment. Implemented an aggressive direct sales effort that resulted
in rolling twelve month room revenue increases of over % within eighteen
months.
Regional
Operations Manager • to
Joined company as property level
general manager. Promoted within ten months to advise, train and
provide regional leadership and support, eventually including Canadian
operations. Specialized in the companies selectservice and extended
stay brands.
Notable Accomplishments:
Credited with solidifying
contracts with the Resolution Trust Corporation RTC in the management
of various hotel assets creating new revenue stream.
Recognized for the
implementation of internal procedures and controls and the reallocation
of property level staffing to reduce labor costs by % companywide.
Reworked the organization’s
service models to improve guest satisfaction rankings by over %.
Prior Professional Experience
General Manager,
Oakdale Hotels Corporation
Club General Manager, Playboy
Clubs International
Food and Beverage Manager, Bel
Air Resort Hotel
Sales Manager, Hilton Hotels
Accreditations &
Certifications
Qualified by Unified
Court System of NY as Receiver/Property Manager pursuant to
Part of the
Rules of the Chief Judge of New York.
General Manager
and Sales Certifications from Marriott and Hilton.
The Disney Approach
to People Management, Disney Institute
Competitive Edge,
Anthony Robbins
Publications
Cornell University,
School of Hotel Administration, The Center for Hospitality Research
–
“Lodging Brand
Resources to Increase Hotel Revenues”
Lodging Canada
Magazine “Extended Stay Lodging Satisfying the Long Term Guest”
California Lodging Association
“Optimizing Your Opportunities in Electronic Media & Distribution”
Contributor to
Hotel News Resource, the number one hospitality and travel information
network with over
, visitors accessing site information monthly.
Expert Author featured
at EZineArticles.com.
Guest Lecturer:
Statler Hotel Program – Canisius College, Buffalo, New York
Appointments
Advisory Board
of Directors:
Statler Hotel Program
at Canisius College, Buffalo, New York
Bryant and Stratton
private career college Hospitality Program, Buffalo, New York
