• Project management: Development, launch and implementation of web and
direct marketing campaigns disability and healthcare insurance products
including providing pre and post analytics, segmentation and circulation strategies:
more than Ê people have been targeted per year. Generated campaign
response rates of between % to %.
• Commercial controlling: Financial control of the campaigns, budgets, forecasts,
reporting results and analysis, action plans.
• Cost Controlling: Leading negotiations with printers, routers, and
• Coordination: communication and network between different internal
department sales, marketing, order desk, credit collection, logistics.